CHIEF COMMUNICATIONS OFFICER SUMMIT - … · L’AQUA ADDRESS START/FINISH ... CONFERENCE...

E x c l u s i v e c a s e s t u d i e s f r o m t h e s e o r g a n i s a t i o n s :

CHIEF COMMUNICATIONS OFFICER SUMMIT

2018

L’AQUA DOCKSIDE SYDNEY: 12 – 14 SEPTEMBER 2018

CHIEF COMMUNICATIONS OFFICER SUMMIT 201812TH - 14TH SEPTEMBER

[email protected] | (02) 8248 0200

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KEYNOTE SPEAKERS

VIVIENNE BOWERGROUP HEAD OF COMMUNICATIONSQBE

GREER MCCRACKENHEAD OF GLOBAL COMMUNICATIONS, WORKPLACE AND WELLNESSCOTTON ON GROUP

ANDREW MCGINNES, EXECUTIVE MANAGER, CORPORATE AFFAIRS AND COMMUNICATIONSQANTAS

NATALIE CERNYGROUP MANAGER – CORPORATE AFFAIRS & COMMUNICATIONSREA GROUP

JEMIMAH BRENNANHEAD OF COMMUNICATIONS, ASIA PACIFICCSL LIMITED

MARY-JANE BELLOTTIEXECUTIVE GENERAL MANAGER, CORPORATE AFFAIRSSUNCORP GROUP

LISA HARRINGTON, EXECUTIVE GENERAL MANAGER – STAKEHOLDER RELATIONSAGL ENERGY

CHRISTINE BLACKDIRECTOR, PUBLIC AFFAIRS, COMMUNICATIONS & SUSTAINABILITYCOCA-COLA SOUTH PACIFIC

PAUL MARRIOTTGLOBAL HEAD OF CORPORATE COMMUNICATIONSMACQUARIE GROUP

TANNY MANGOSGENERAL MANAGER CORPORATE AFFAIRS AND INVESTOR RELATIONSBOQ

JOANNE WOOVICE PRESIDENT, COMMUNICATIONS – AU, NZ & PNGGE

PAUL EVANSVICE PRESIDENT – CORPORATE AFFAIRSORICA



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KEYNOTE SPEAKERS

HELEN KARLISHEAD OF CORPORATE AFFAIRS & INVESTOR RELATIONSGENWORTH AUSTRALIA

WILL CLARKEHEAD OF EXTERNAL COMMUNICATIONSCARSALES.COM.AU

MESHLIN KHOURIGROUP HEAD OF COMMUNICATIONS, ANZBAYER

TENEILLE RENNICKHEAD OF CORPORATE COMMUNICATIONS, AUSTRALIA, NEW ZEALAND & SOUTH PACIFICVISA

KATHERINE RELLOSHEAD OF CORPORATE COMMUNICATIONSVICINITY CENTRES

KARINA KEISLERCHIEF CORPORATE AFFAIRS OFFICERNBN CO

DAVID BREENHEAD OF CORPORATE AFFAIRSING

ZED IVANKOVICGROUP GENERAL MANAGER, COMMUNICATIONSTOLL GROUP

PETER JENKINSGROUP HEAD OF MEDIA AND COMMUNICATIONSTHE STAR ENTERTAINMENT GROUP



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CHIEF COMMUNICATIONS OFFICER 2018With an unprecedented rise in communication channels, news sources and social platforms, the role of corporate affairs and corporate communications has never been more broad or crucial to company reputation. With the nature of this business function still under question and widely misunderstood within organisations, now is the time to focus on how a chief communications officer should shape brand reputation and business strategy. This event will feature keynotes, panel discussions and case studies from Australia’s leading organisations interrogating the evolving issues in the space.

• Navigating the unpredictable evolvingcommunications landscape

• Managing reputation in times of crisis• Maximise effectiveness by building

stakeholder networks• Driving the corporate capability and buy-in• Leveraging the rise of the social enterprise and

rebuilding trust• Balancing proactive and reactive strategies

VENUEL’AQUA

ADDRESS COCKLE BAY WHARF, SYDNEY NSW 2000

DATES 12TH-14TH

SEPTEMBER 2018

START/FINISH 8:50AM – 5:30PM

REGISTRATION AND ENQUIRIESTo register for Chief Communications Officer Summit 2018 simply complete the registration form at the back of this brochure and send to: [email protected] call 02 8248 0200

Alternatively, registrations can be made online at:www.konnectlearning.com.au/conferences

KEY BENEFITS OF ATTENDINGThis event will bring together corporate

affairs and communications leaders who aim to drive their organisation’s reputation and crisis resilience. job title categories that will attend include:

• Group Manager, Head and Manager ofCommunications

• General Manager, Head and Manager ofCorporate Affairs

• GM Public Relations• Marketing & Communications Director• Head of Media, Investor and Government

Relations

AUDIENCE

CONFERENCE LOGISTICS



SPONSORSHIPPARTNERSHIP OPPORTUNITIES

Be part of Chief Procurement Officer Summit 2018 and associate your business and brand with some of the most innovative companies in Australia and beyond. As an event partner, we will work closely with you and your business to achieve your objectives, which may include:

build your brand amongst a large community of senior decision makers.

BRANDING

discussions about your organisation services, capabilities and solutions.

gain market feedback to understand key drivers.

your chosen spokesperson’s reputation as an industry thought leader.

LEAD

KEY DRIVERS

CULTIVATE

with a senior delegation from the industry to discuss the most pressing issues.

NETWORK

valuable market insights to strengthen business plans and strategy.

hear the latest insights and trends and share your knowledge and expertise.

create new business opportunities across a business community who arenormally difficult to engage via traditional means of communications.

DEVELOP

TRENDS

BUSINESS DEVELOPMENT & ROI

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SPONSORSHIP CONTACT:

Strategic sponsorship opportunities are limited. Contact the sponsorship team on 02 8248 0200 or email events@ konnectlearning.com.au to discuss sponsorship package options.


Defining the role of the Chief Communications Officer• Aligning the role to the needs of the organisation• Examining the remit of the discipline:

• Corporate affairs• Corporate communications• Public relations and marketing• What is the best model?

• Influencing business outcomes by engaging stakeholders at all levels• Navigating the trends and technologies that will affect the role over the next 5 years

DAY ONE | 12TH SEPTEMBER

THE EVOLVING COMMUNICATIONS LANDSCAPE

8:50AM: OPENING REMARKS FROM YOUR CHAIR:

9:00AM: KEYNOTE:

10:40AM MORNING TEA BREAK


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8:40AM: REGISTRATION, MORNING COFFEE AND TEA

Working across multiplying channels and exposures• Optimising resourcing between business channels, from customer service to social

media• Monitoring your message in a spontaneous 24-hour news cycle• Dealing with the disaggregated newsroom by packaging stories for multiple

channels• Determining the best way to engage different audiences through research

programs

9:50AM: KEYNOTE:

ANDREW MCGINNES | QANTAS

EXECUTIVE MANAGER, CORPORATE AFFAIRS AND

COMMUNICATIONS

MARY-JANE BELLOTTI | SUNCORP GROUP

EXECUTIVE GENERAL MANAGER, CORPORATE

AFFAIRS

Navigating crisis communications in a digital world• How should we communicate with unpredictable and unknown entities?

• Respond to the mob mentality?• Countering emotional or populist messages with the facts?• Whether or not to fan the flames?

• What is the best way to align messaging across multiple channels withdiffering levels of activity?

• Is a social media policy the best policy?• What is the best way to develop, implement and audit?

11:00AM: PANEL DISCUSSION:

VIVIENNE BOWER | QBEGROUP HEAD OF

COMMUNICATIONS

PETER JENKINS | THE STAR ENTERTAINMENT GROUP

GROUP HEAD OF MEDIA AND COMMUNICATIONS

NATALIE CERNY | REA GROUP

GROUP MANAGER – CORPORATE AFFAIRS &

COMMUNICATIONS

Engaging customers in authentic conversations• Communicating with millennials in a meaningful way• Building social license with philanthropic work, sustainability and

ethical practices• Demonstrating the value of positive company practices

2:30PM: CASE STUDY:

GREER MCCRACKEN | COTTON ON GROUPHEAD OF GLOBAL COMMUNICATIONS,

WORKPLACE AND WELLNESS

3:20PM AFTERNOON TEA BREAK


DAY TWO | 12TH SEPTEMBER REPUTATIONAL AND ISSUES MANAGEMENT


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Reputation: the new corporate currency• Lessons learned from reputational crises and proactive strategies both here

and abroad• How reputation creates financial and social value• Understanding the true cost of reputational damage• Restoring, earning and maintaining reputation

1:40PM: CASE STUDY:

Managing reputation in times of crisis• Managing priorities and tasks in a high-stakes environment• Preparedness as best practice:

• Stakeholder management• Environmental scanning

• Ensuring that the business is ready to react

11:50AM: CASE STUDY:

PAUL MARRIOTT | MACQUARIE GROUP GLOBAL HEAD OF CORPORATE

COMMUNICATIONS

12:40PM LUNCH BREAK

TANNY MANGOS | BOQ GENERAL MANAGER CORPORATE AFFAIRS AND

INVESTOR RELATIONS

THE CHANGING CONVERSATION

The rise of the social enterprise• Driving transparency to help navigate the challenges of a transitioning industry• Responding to changing expectations of business• Measuring sentiment to understand customer and stakeholder needs• Creating compelling narratives to build employee and stakeholder advocacy

3:40PM: CASE STUDY:

LISA HARRINGTON | AGL ENERGY

EXECUTIVE GENERAL MANAGER – STAKEHOLDER RELATIONS

Rebuilding trust in institutions• The trust crisis in today’s “fake news” world• Determining the role that business can play in restoring institutional trust• Leveraging consumer agency to create positive brand opportunities• Actively restoring trust in in a positive and visible manner

4:30PM: CASE STUDY:

JOANNE WOO | GEVICE PRESIDENT,

COMMUNICATIONS – AU, NZ & PNG

5:20PM NETWORKING COCKTAIL FUNCTION


Driving the corporate capability• Cultivating an organisational culture to create a unified and reliable message• Securing agency in company strategy by elevating the discussion to the leadership table• Ensuring the wider business comes on the journey and sees the imperative• Capitalising on opportunity and mitigating risk by connecting organisational silos

DAY TWO | 13TH SEPTEMBER

CREATING VALUE THROUGH ENGAGEMENT

8:50AM: OPENING REMARKS FROM YOUR CHAIR:

9:00AM: CASE STUDY:

10:40AM MORNING TEA BREAK


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8:40AM: REGISTRATION, MORNING COFFEE AND TEA

Building stakeholder relationships and developing third party advocates• Localised storytelling and the importance of case study led external engagement• Committing to transparency with external stakeholders during challenging periods• Using partnerships and advocates to moderate and inform public conversations• Using video content as a key channel to by-pass traditional media

9:50AM: KEYNOTE:

Influencing senior leaders• Making a business case for additional resources and support for projects• Communicating with senior leaders in a language that they understand• Positioning the function as a strategic asset rather than just a media release

centre

11:50AM: CASE STUDY:

CHRISTINE BLACK | COCA-COLA SOUTH PACIFIC

DIRECTOR, PUBLIC AFFAIRS, COMMUNICATIONS &

SUSTAINABILITY12:40PM

LUNCH BREAK

KARINA KEISLER | NBN CO

CHIEF CORPORATE AFFAIRS OFFICER

HELEN KARLIS | GENWORTH AUSTRALIA

HEAD OF CORPORATE AFFAIRS & INVESTOR RELATIONS

How do we make sure that the organisation is on-message?• How can we elevate the discussion of message to the leadership table?• What are the best ways to convince the wider business to come on the journey and see its value?• What is the true remit of corporate affairs and comms:

• Where does the line sit between marketing/legal/risk, and corporate affairs and comms?• How does social media play into a possible overlap between exposure and policy?

11:00PM: PANEL DISCUSSION:

ZED IVANKOVIC | TOLL GROUP GROUP GENERAL MANAGER,

COMMUNICATIONS

KATHERINE RELLOS | VICINITY CENTRES

HEAD OF CORPORATE COMMUNICATIONS

MESHLIN KHOURI | BAYER

GROUP HEAD OF COMMUNICATIONS, ANZ

TENEILLE RENNICK | VISAHEAD OF CORPORATE

COMMUNICATIONS, AUSTRALIA, NEW

ZEALAND & SOUTH PACIFIC


DAY TWO | 13TH SEPTEMBER


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Balancing proactive and reactive strategies • Managing work for proactive campaigns while keeping the company out of the media • Determining what percentage of the role should be proactive and reactive• Proving the value of proactive campaigns when the ROI is less clear

2:30PM: CASE STUDY:

DAVID BREEN | INGHEAD OF CORPORATE

AFFAIRS

3:20PM AFTERNOON TEA BREAK

Demonstrating the value of Corporate Affairs and Communications• Demonstrating the value of what you do for the company:

• Proactive as well as reactive communications• Engaging external stakeholders

• Framing communication as a core business function by demonstrating ROI• Proving expertise in an area where everyone has an opinion

3:40PM: CASE STUDY:

PAUL EVANS | ORICAVICE PRESIDENT –

CORPORATE AFFAIRS

Achieving optimal resourcing for corporate affairs• Negotiating additional staff and funding when you are not a revenue generating

function• Leveraging the organisation’s profile to drive investment in corporate affairs• Doing ‘more with less’:

• Strategically aligning personnel with specific areas of the business• Condensing and aggregating operations over time

4:30PM: INGCASE STUDY:

WILL CLARKE | CARSALES.COM.AU

HEAD OF EXTERNAL COMMUNICATIONS

5:20PM END OF DAY TWO

BEST PRACTICE CORPORATE AFFAIRS AND COMMS

Driving greater awareness of the communications function • Boost effectiveness by educating your organisation on the exact nature of the role• Mitigate risk by convincing staff of the need for your expertise so they seek your help• Communicating the fact that your role is consultative and not just a content creator

1:40PM: CASE STUDY:

JEMIMAH BRENNAN | CSL LIMITED

HEAD OF COMMUNICATIONS, ASIA

PACIFIC



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DAY THREE | 14TH SEPTEMBER

WORKSHOP A:

9.00AM – 12.30PM: BUILDING, OR REBUILDING YOUR ORGANISATION’S SOCIAL LICENSE

In this highly connected and mediated world, your organisation’s standard business practices and operating procedures have never been under so much scrutiny. Trusted and successful companies are suffering scandals and crises with increasing frequency, whether this be from data breaches, board appointments, or CEO bonuses. There is currently a massive drive for organisational transparency, social and ecological responsibility, and senior-level accountability. Improving and maintaining your organisation’s social license has never been more vital, and this workshop will show you how to do it.

8:30AM: REGISTRATION, MORNING TEA AND COFFEE

This workshop will cover:• Leveraging the loss of social license to gain buy-in• Providing a clear value proposition for corporate

responsibility• Ensuring that the company is on-message• Actively restoring trust in in a positive and visible manner

12:30 LUNCH

ANDREW MAIDEN | ASTRA AND TELSTRA

FORMER CEO AND ED CORPORATE RELATIONS

WORKSHOP FACILITATOR

WORKSHOP B:

1:30PM – 5PM: ANTICIPATING AND MANAGING COMMUNICATION AROUND RISKS, ISSUES AND

CRISES

Proactive communications and corporate affairs strategies can only go so far. At some point there will be a crisis. As illustrated by the many corporate and financial services scandals of the past few years, we have entered a phase of unprecedented visibility and accountability. It is imperative that a robust crisis communications strategy is in place; that reputational risks are identified and mitigated, and worst-case scenarios are anticipated and prepared for. This workshop will arm you against a catastrophically poor response to a reputational crisis event.

This workshop will cover:• Determining your organisational reputation and

risks with audits• Understanding issues, how they affect your

business, and how to manage them• Fortifying your organisational crisis culture with risk

and issues training• Comprehending and implementing strategic

issues management• Managing reputation in times of crisis• Rebuild audit and planning

EMMA NEEDHAM | EMMA NEEDHAM CORPORATE

AFFAIRS CONSULTANCYCORPORATE AFFAIRS

CONSULTANT

5:00 END OF DAY THREE

WORKSHOP FACILITATOR


PRICING


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Super Sneaky Rate13th July

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Standard Rate:After 17th August

Attend 1 Day $999 $999 $999

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Conference + 1 Workshop Pre-Conference Workshop Post-Conference Workshop

$2599 $2899 $3199

Attend 4 Days $3099 $3399 $3699

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prior to the event. An invoice will be emailed to you. Phone 02 8248 0200 with any queries.

CANCELLATION POLICYThe following cancellation policies apply to all Konnect Learning events. Whilst Konnect Learning is sympathetic tothe inevitability of changing circumstances, Konnect Learning incurs costs for each cancelled registration. It is for thisreason that the following cancellation policies are non-negotiable:

If a registration is cancelled more than 21 working days before the date of a scheduled event, the fee of thatregistration will be refunded, minus a $300 processing fee;

If a registration is cancelled between 21 and 7 working days before the date of a scheduled event, theregistered participant will receive a redeemable credit note that can be used to attend another of KonnectLearning’s events (subject to availability of venues);

If a registration is cancelled less than 7 working days before the date of a scheduled event, Konnect Learning isunable to issue a refund or credit note due to the significant expenses already incurred by Konnect Learning.

CHANGES TO EVENTSA tremendous amount of effort is spent to ensure all of Konnect Learnings events proceed as originally marketed. It iswith regret that circumstances beyond Konnect Learning’s control can prevent this from happening. As such, KonnectLearning reserves the right to change the speaker and/or agenda details at any time throughout the marketinglifecycle of an event. It should go without saying that Konnect Learning will diligently minimise the risks of changesto any event and will always ensure events deliver the content that is advertised. Konnect Learning will notify allparticipants of any changes in a timely manner leading up to an event.CUSTOMER PRIVACYKonnect Learning takes diligent action to ensure all client details are protected. Furthermore, we respect ourcustomer’s right to ‘opt out’ of our various promotional activities for relevant, upcoming events. If you do not wantto receive further information about our upcoming conferences, training courses and learning experiences, pleasetick the following box:ONCE YOU ARE REGISTERED, WHAT IS THE NEXT STEPWhen you have registered for an event, and that registration has been received by Konnect Learning, you will besent a confirmation email. This will include your invoice and any relevant information regarding the event you areregistered for. Konnect Learning will regularly keep you updated regarding the events for which you have registered.If you require any further information, visit our website at www.konnectlearning.com.au,or call us on 02 8248 0200.

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CHIEF COMMUNICATIONS OFFICER SUMMIT - … · L’AQUA ADDRESS START/FINISH ... CONFERENCE...

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