CHICAGO OLYMPIC SUMMER GAMES CAMPAIGN2016

Jonathan ForsbergJen CadoretteJeff FarmerBrian GogertyDave DeStefanoTom Albano

PAT RYAN - CHAIRMAN AND CEOCHICAGO 2016

•From our stunning lakefront to our welcoming neighborhoods, Chicago can present a tremendous athlete-centric games in the heart of the city.”

OBJECTIVE

•To present the International Olympic Committee with an informative presentation explaining why the city of Chicago is the best choice to host the Summer Olympic Games in 2016.

MAJOR ISSUES

•Improve transportation infrastructure.•Renovate existing facilities and construct

new ones.•Select potential site for Olympic village.•Clean proposed bodies of water for

aquatic events (Lake Michigan).•Secure sufficient funds needed to host

event.

EXTERNAL AUDITATHLETES SPECTATORS GENERAL

PUBLIC

IOC USOC OTHER GOVERNING

BODIES

SPONSORS

TELEVISION X X X X X X X

RADIO X X X X X X

INTERNET X X X X X X X

PRESS RELEASE X X X X X X

NEWSPAPER X X X X X X

BLOGS X X X

MAGAZINES X X X X X X

PHONE X X X X

WORD OF MOUTH X X X X X X X

SIGNAGE X X X X X

TEXT MESSAGE X X

EMAIL X X X X X X

PLANNING PROCESSGOALS AND OBJECTIVES

•Obtain Olympic bid for city of Chicago▫To raise awareness in the city of Chicago

by 15%.▫To create a “green” image for the Olympic

Games.▫To gain verbal commitments from members

of the International Olympic Committee Executive Committee.

PLANNING PROCESSGOALS AND OBJECTIVES•Improve Economy and Overall Quality of

Life in Chicago.▫Obtain as many grants as possible from the

United States government and United States Olympic Committee.

▫Raise initial funds for bid process from private enterprise.

▫Increase/Improve infrastructure (Value of facilities new/improved).

PLANNING PROCESSGOALS AND OBJECTIVES•Create an accurate forecast of

expenditures.▫Allocate 20% to renovation of hotel/athletic

village.▫Allocate 12% to make Chicago “Green”▫$27 Billion to improve Chicago

transportation within city.

TARGET MARKETS•The Millennial Generation (Gen X & Y)

▫The Baby Boomers will be watching the Olympics anyway, therefore we need to focus on the younger generations.

•Females▫In the 2008 Olympic Games more women

watched the events than men. Females are more enticed to watch sports

that occur every four years, where as males are more likely to follow a sport and a team year round.

TARGET MARKETS

•Corporate Sponsorships▫Necessary for funding▫Hospitality accommodations▫Increase media coverage for corporate

sponsors providing 24 hour media coverage for 17 days.

•Ecotourism▫Appeals to those who are socially

responsible and will be interested in the green movement.

CORE MESSAGES

•ChicaGo Green!▫Promoting the greenest Olympics ever.▫Increase Social Awareness

•Let U.S. Host▫First U.S. city to host Summer Olympic

Games since Atlanta (1996).•Welcome to Mid-Western Hospitality

▫Everybody Winds

MEDIA•Television

▫Press conferences Patrick G. Ryan, Chairman and CEO President Elect Barack Obama

•Video News Release▫Testimonials▫Views and photos of city▫History of Chicago (The Great Fire)▫Site Seeing

Museums, Dining, Recreational▫Olympic Village on water.

VIDEO NEWS RELEASE

Chicago Summer Olympics 2016 Video

MEDIA•Internet

▫Blogs▫Transcripts from press conferences▫Official campaign website▫Interviews

•Print Media▫Newspaper/Magazines

New developments/updates on the process of host city selection.

Chicago Local Newspapers Infrastructure improvements Future sights of new complexes (Olympic village) Capital campaigning

History•Largest City in the state of Illinois and the

American Midwest•The third largest most populated city in

the US behind New York City and Los Angeles

•Has a population of roughly just a little over 3 million

•Founded in 1833 •Recognized as a city March 4, 1837

The City

•Known as the “Windy City”, “Chi-Town”, “Second City”, and “City of Big-Shoulders”

•Attractions usually bring in close to 44.2 million visitors each year

•Was once the capitol of the railroad industry

•Until 1960 the largest meatpacking facilities were found in Chicago

•Democratic strong hold-First ever African American President Elect Barack Obama

Important History

•Great Chicago Fire of 1871▫Third of the city burnt to the ground▫Including entire central business

district▫Experienced rapid rebuilding and

growth▫Became known as the “Second City”▫First sky scraper was constructed in

1885 Using a steel-skeleton construction

Economy• Third largest gross metropolitan product in the

nation▫ Approximately $440 billion according the 2007

estimates• The Chicago metropolitan area recorded the

greatest number of new or expanded corporate facilities in the U.S. for six of the past seven years

• In 2008 Chicago placed 16th on the UBS list of the world’s richest cities

• Second largest central business district in the U.S.

• Headquarters of the Federal Reserve Bank of Chicago

• Manufacturing, printing, and publishing, and food processing all play a major part in the cities economy

Tourism

•Attracted 44.2 million people in 2006•Third largest convention destination•Magnificent Mile

▫Portion of Michigan Ave extending from the Chicago River to Oak Street

▫Includes fine restaurants, hotels, and stores and several of the tallest buildings in the world

Attractions•Navy Pier

▫148 ft. Ferris Wheel▫44 ft. high musical carousel▫Home to 2 museums

Chicago Children's Museum The Smith Museum of Stained Glass

Windows▫18-hole miniature golf course▫Funhouse Maze▫IMAX Theatre

Attractions

•Tribune Tower▫Referred to as “the

most beautiful and eye-catching building in the world

•Sears Tower▫One of the tallest

buildings in the world

•Millennium Park

Attractions

•Mariana City•Shedd Aquarium•Old Water Tower•John Hancock

Center•Lincoln Park Zoo•Field Museum

The Culture

In every Olympic game the host city is required to organize a collection of cultural

activities.

The hardest part will be choosing what.

Museums

• Field Museum of World History• Peggy Notebaert Nature Museum• Museum of Science and Industry• National Museum of Mexican Art• Art Institute of Chicago• Terra Foundation for American Art• Chicago History Museum• Chicago Children's Museum

Museum Campus• Museum Campus is 10 acres of lake front

park surrounding the Adler Planetarium, the Field Museum of Natural History, and the Shedd Aquarium

FilmMovies filmed: The Dark Knight, Ferris Bueller's Day Off, Groundhog Day, Oceans 11/12, Rookie of the Year, etc.

Notorious festivals

▫ Chicago Outdoor Film Festival

▫ International Children's Film Festival

▫ Lesbian and Gay International Film Festival

▫ Chicago Festival of Israeli Film

TheaterBirthplace of modern improvisational comedy

Home of two world renowned comedy

troupes: I.O. and The Second City

Broadway in Chicago - $365m/yr

Civic Oprah House – second largest in the

world

Dance

• Joffrey Ballot makes it's home in Chicago

• Other highly accredited dance institutions

include: Hubbard Street Dance, River

North Dance Company, Gus Giordana Jazz

Dance, Thodos Dance, Chicago Festival

Ballet, and the Joel Hall Dancers.

MusicChicago has a rich musical culture

▫ Chicago Symphony Orchestra

▫ Blues, Chicago Soul, Gospel and Jazz.

▫ Chicago Blues Festival / Chicago Jazz Festival

▫ Influence on Hip-hop, R&B, Techno.

▫ Since 2000: Kanye West, R. Kelly, Fallout Boys, Plain White T's, and much much more

▫ Over 38 venues dedicated to musical performances

Shopping

• “Magnificent Mile”▫ Michigan Avenue▫ 8 blocks with 460 stores

• Oak Street▫ International style center▫ High-end stores and salons

• Types of shops▫ Departments stores▫ Boutiques▫ Specialty shops▫ Discount shopping

• Shopping Tours offered

Culinary Arts

• “The Windy City is America’s new culinary star.” –Saveur Magazine

• Restaurant Types▫ Elegant dining▫ Cafes▫ Bistros▫ Pizza Places▫ Chains

• Wide variety of choices▫ Ethnic▫ Soul food▫ BBQ▫ Seafood

Nightlife

• Social Atmosphere▫ Trendy bars and lounges▫ Sports bars▫ Neighborhood hot spots▫ Bowling▫ Pool

• Music▫ Grand Park Music Festival

Free outdoor classical music

▫ Lounges Blues, soul, and jazz

▫ Piano bars• Dancing

▫ Night clubs

Weather in Chicago

•June▫Average High: 79 degrees▫Average Low: 57 degrees▫Average Precipitation: 3.7 inches

•July▫Average High: 84 degrees▫Average Low: 63 degrees▫Average Precipitation: 3.7 inches

Weather in Chicago

•August▫Average High: 81 degrees▫Average Low: 63 degrees▫Average Precipitation: 3.7 inches

DIVERSITY•Total Population – 2,896,016•Caucasian (White) – 1,215,315 – 42%•African American (Black) – 1,065,009 –

36.8%•Hispanic/Latino (of any race) – 753,644 –

26%•Asian – 125,974 – 4.3%

▫Hispanic/Latino and Asian all include different Hispanic/Latino or Asian countries.

•The large diversity connects to the Olympic Rings because the population of Chicago represents the 5 continents.

Crime Rate

• Highest Crime Rates in Chicago– Theft – 19%

– Battery – 16%

– Criminal Damage – 13%

– Narcotics – 10%

– Burglary – 7%

– Assault – 5%

– Other Offenses – 5%

Crime Areas vs Olympic Village

Improve Crime Rates

• For the 3 weeks of Olympic and Paralympics Games:

– Increase number of police on during the hours of competition around all of the event facilities

– Increase police on patrol around the Olympic Village.

Impact of Olympic Village

• New buildings and facilities will raise property value

• Decrease crime rates by increasing the security and raising the socio- economical class.

• Create a stronger sense of pride

VENUES

•11 existing venues will host 14 sports.▫None require permanent work.

•11 temporary venues will be built.•5 new permanent structures to be

constructed.▫In accordance with cities long term plans

•All venues are/will be large enough to host entire Olympic operations within secured area.

VENUE LOCATION

•The location will be divided into four clusters.▫Central cluster

being main focus.▫Other clusters

within few minute drive. 15 km radius

•Grant Park will be one of focal points.▫Proximity to

clusters.

ACCOMODATION

•Olympic Village built on lakefront site▫37 acres atop truck staging area.

•Permanent complex to be converted to mixed income housing after Olympic Games.

•Olympic Stadium will be located no more than a 14 minute drive from central location.▫Dedicated Olympic lanes will reduce travel

times significantly.

HOTELS•700 hotels and 101,000 rooms within

Chicago area.▫90,000 rooms are within 50 km of the center of

the Games.•Estimated 34 hotels and over 6,500 rooms

are currently under construction.•17 area universities and colleges housing

capacity of more than 15,000 rooms.▫Affordable living for media and technical

officials.

TRANSPORTATION•27 billion in highway and transit projects

will be constructed.▫Only 2.7 billion in actual work (labor).

•New railroad lines are not needed.▫New stations and track configurations will be

needed.•City received $153 million in federal

funds ▫Bus-rapid-transit project

•Potential for trench-based bus way.▫Between downtown loop and McCormick Place

Convention Center.

TRANSPORTATION

•Chicago uses state-of-the-art traffic management and passenger information system.▫Intelligent Transportation Systems (ITS)

Monitors and manages full network of railways, bus routes, and motorway systems.

•With most of the venues in the center of the city, the proposed layout is compact and transit efficient.

World's Columbian Exposition

•Designed by Daniel Burnham and Frederick Law Olmsted

•Held in 1893▫To celebrate the 400 anniversary of

Christopher Columbus’s arrival in the New World

•Set a record for outdoor event attendance, drawing 716,881 persons to the fair

•Drew over 27.5 million visitors •Considered among the most influential

world’s fairs in history

National Conventions • Held at the international Amphitheatre• 1952 Republican National Convention

▫ July 7 to July 11, 1952▫ Dwight D. Eisenhower nominated as Republican Candidate

• 1952 Democratic National Convention▫ July 21 to July 26, 1952▫ Adlai Stevenson nominated as Democratic Candidate

• 1956 Democratic National Convention▫ August 13 to 17▫ Adlai Stevenson nominated as Democratic Candidate

• 1960 Republican National Convention ▫ July 25 to July 28, 1960▫ Richard M. Nixon nominated as Republican Candidate

• 1968 Democratic National Convention▫ August 26 to August 29, 1968▫ Hurbert Humphrey nominated as Democratic Candidate

McCormick Place• 2.6 million sq. ft. of exhibit halls • 1.2 million square feet all on one level • 173 meeting rooms • 600,000 square feet of meeting room space • 4 ballrooms, 2 of which are the largest in the

city • Assembly seating for 18,000 people • 4,249 seat theater (Arie Crown) • 3 theaters seating 300 each • Ceiling heights up to 50 feet • Easy access to 5,000 parking spaces • Is very close to the projected location of

Olympic Village will be

Large Sporting Events

•1959 Pan American Games▫3rd time for the games▫Opened at Soldier Field▫2,263 athletes competing in 18 sports▫Male athletes village was located on the

campus of the university of Chicago•Gay Games VII

▫Helped prove to the USOC that Chicago’s viability in hosting the 2016 Summer Olympics

•Was selected to host the 1904 Olympics, but moved to St. Louis to coincide with the Worlds Fair

KEY CONTACTOPRAH WINFREY

•“This is a city that makes it easy to find your own place. Chicago has never stopped re-imagining itself, never stopped working to be something more wonderful tomorrow than what it was today. It’s the heart of a people drawn together by a diversity of experience and a need to see what comes next. Welcome to a city that is, by its very construction, already an invitation. Welcome to Chicago.

BARACK OBAMA

Barack Obama (Via Satellite)

CONCLUSION

•Chicago thrives on the diversity and culture of its neighborhoods, which reflects the ideals of the Olympic Movement. Integrity, hard work, and community embodies the values of Chicago which will contribute to the achievement of building a lasting global relationship.