Chicago Language Systems

Title Meeting

September 26, 2003

Andrew Conference Center

Morning Session

• 8:30 am Coffee• 9:00 am Introduction• 9:30 am How we did in 2002

– Revenue and profits– Best sellers– Solid backlist titles

• 10:00 Revisions• 12:00 Lunch

Afternoon Session

• 1:00 Title List– Competitive Analysis

• French, Spanish, Japanese core products

• New electronic ancillaries

– Acquisition candidates• Unsolicited submissions from professors

• New titles now under contract

• Rounding out the list

• Conclusion

How We Did in 2002

• Revenue and Profits– Revenues up 17%– Profits up 15%

• Best Sellers– Real-World French (Interactive CD-ROM)– French for Scientists (Book & Cassette)– Japanese for Business (Interactive CD-ROM)

How We Did in 2002

• Solid backlist titles– Spanish for Travelers (Book only)– English in Your Life (Book and cassette)– English Situations (Interactive CD-ROM)

Revisions

• English in Your Life– Convert cassette to CD-ROM?– Expand exercises?– More opportunities for free practice with native

speakers?

• Spanish for Travelers– Add cassette?– Add appendix on regional differences?

Title List

• Competitive analysis - core products– French– Spanish– Japanese

Title List

• Competitive Analysis– New electronic ancillaries– Richer audio tracks– Improved video displays– More interactivity options– Traditional book publishers’ initiatives

Title List

• Acquisition candidates– Unsolicited submissions from professors

• Community college profs

• 4-year angle

• Profs. Benjamin & Lynn

• Prof. Rollo

• UCSD new techniques

– New language teaching methodologies

New Titles

• New CD-ROM titles now under contract– French for Travelers– Vietnamese for Travelers– Doing Business in Vietnamese: Level 2

• Conclusion