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Transcript of chicago-ama-career-workshop-part-1-social-media
Using LinkedIn, Facebook and
Twitter in Your Job Search
Lynn Hazan, Lynn Hazan & Associates
James Heckman, American Marketing Association
AMA Career Workshop #1
"It is not the strongest of the species that survive, not the most intelligent,
but the ones most responsive to change."
Charles Darwin
Web 2.0 Shift in Content
Professional
• Professional pubs• Newspapers• Trade magazines• Business pubs• Reference books• Professional
Associations
Citizen Generated
• Blogs• RSS Feeds
• YouTube
• Wikis• Online Communities
Vs.
What is Your Expertise in a Changing World?
• Who are you?• Strengths & core competencies• Reinvent yourself, your skills• How to get word out about yourself
Key to Networking
• Build lifelong relationships
• Build within/outside companies
• Join professional associations,online social networks
• Build horizontally & vertically
Spheres of Influence -- Individual Contacts
YOUArts/Culture
Listservs
Professional Associations
Social Clubs
Places of Worship
Universities
Attended
Spor
ts a
nd C
l ubs
Com
mun
ity
Org
ani z
ati o
ns
Fill
in y
our
own
grou
p
Fill
in y
our
own
grou
p
Professional Associations
• American Marketing Association• Industry-specific
Charities and causes:• Volunteer and get involved• Continue education
Make Sure You Are Discoverable
• Easy to contact from your LinkedIn page:– Via email address– Link to blog– Phone number
• So that hiring managers AND recruiters can find YOU
Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning from your presentation tonight at the AMA meetup. I'd like to add you to my professional network on LinkedIn.
Thanks, Patricia SorensonPersonalize
your
invitations
Company Buzz
Searches twitter for posts about your company or other keywords that you
choose
LinkedIn Applications
LinkedIn Applications
My Travel by Tripit
Shows your upcoming trips and notifies you when people in your
network are in your area
LinkedIn Applications
Huddle Workspaces
Get your team working together online. Private workspaces for discussion and document sharing.
LinkedIn Applications
Reading List by AmazonShare what you’re reading with others, and see what other people are reading
After posting a presentation, LH&A was featured on SlideShare’s Career frontpage:
An endorsement
from SlideShare
An underutilized resource
Promoteyourself with your resume and portfolio
Add the SlideShare
app to your LinkedIn
page and get more
usage from your
content
Check Out Who’s Viewed Your Profile
Find this on right side of your LinkedIn home page
It’s only visible to you!
Lingo of the Twitter Universe
•Tweet•Follow / Follower•Direct Message•Hashtag: a way to connect messages on the same subject
• Chicago AMA Hashtag: #chiama
In-Depth Twitter Tutorial
• http://www.slideshare.net/chrisabraham/a-practical-guide-to-twittering-for-business
10 Twitter Tools A Social Media Manager Uses
http://phoenix.jobing.com/blog_post.asp?post=19285
Brett Farmiloe’s Twitter Tips
Allfacebook.com
Blog on news, analysis and insight related to
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are needed to see this picture.
To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &
Associates:
Clearly print your name and email address on the
sign up sheet!