1. IndraKimmele ArnisOzols EMBA13-PRODUCTANALYZE

2. Bubblicious) Big)Red) Smint) Eclipse) Juicy)Fruit) Wrigley's) Hubba)Bubba) Mentos) Dirol) Orbit) 0) 50) 100) 150) 200) 250) 0) 200) 400) 600) 800) 1000) 1200) 1400) 1600) 1800) CHEWING GUM AWARENESS Awareness BUBBLE SIZE = CONSUMPTION CHEWING GUM MARKET LATVIA 0" 200" 400" 600" 800" 1000" 1200" 1400" 1600" Bubblicious" Big"Red" Smint" Eclipse" Juicy"Fruit" Wrigley's" Hubba"Bubba" Mentos" Dirol" Orbit" CHEWING GUM CONSUMPTION ORBIT and DIROL are market leaders in terms of brand awareness ORBIT and DIROL are the brands that have been tried the most More women are aware about chewing gum brands than men AFFINITY WOMEN AFFINITY MAN SOURCE:TNS ATLAS 2013 3. OUR PRODUCT CHOICE 4. Quantitative survey Convenience sample in Twitter, Facebook and by direct e-mails was chosen, Internet based survey sent 73 persons answered the survey Survey was prepared in the native language of respondents. This is not a representative sample and conclusions can not be generalized We are aware, that by manipulating with questions, answer option orders, applied pictures and ingredients the responses may vary. 5. 0" 1" 2" 3" Orbit"Winterfresh" Dirol"Frosty" Maximum"Turbo" Orbit"Winterfresh" Dirol"Frosty" Maximum"Turbo" Orbit"Winterfresh" Dirol"Frosty" Maximum"Turbo" Orbit"Winterfresh" Dirol"Frosty" Maximum"Turbo" No"zemk"uzskai@tajm"kojamajm"gumijm,"kuru"js"izvltos?"" Veiciet"jsu"izvlni"pamatojoMes"uz"katra"produkta"pabu"skaita" Veiciet"jsu"izvlni"pamatojoMes"uz"katra"produkta"pabm" Veiciet"jsu"izvlni"atbilstoi"produkta"iepakojumam" Plenty of answers We analyzed the answers using descriptive statistics 6. The choice - based on branding Respondents show brand loyalty Orbit - strong brand, choice number one Unknown brand - the last choice 7. The choice - based on number of features Number of features make difference for some of respondents In general preferences stay in the same order 8. The choice - based on particular features Features change consumers attitude and choice Preferences switched from Dirol to Maximum Turbo Strong brand awareness to Orbit 9. The choice - based on packaging Brand is recognized by the packaging The packaging is important for consumers` choice, especially for unknown brand ! 10. 0" 0.5" 1" 1.5" 2" 2.5" 3" Orbit"Winterfresh" Dirol"Frosty" Maximum"Turbo" First"selec?on" Number"of"features" Features"revealed" Package"revealed" SUMMARY Preferences may be inuenced and changed 11. 0" 0.5" 1" 1.5" 2" 2.5" 3" First&selec*on&Orbit&Winterfresh& First&selec*on&Dirol&Frosty& First&selec*on&Maximum&Turbo& Number&of&features&Orbit&Winterfresh& Number&of&features&Dirol&Frosty& Number&of&features&Maximum&Turbo& Features&revealed&Orbit&Winterfresh& Features&revealed&Dirol&Frosty& Features&revealed&Maximum&Turbo& Package&revealed&Orbit&Winterfresh& Package&revealed&Dirol&Frosty& Package&revealed&Maximum&Turbo& Total" Men" Women" Demographic analyze No big difference in decision making among men and women Women react more sensitive to the number of features and exact kind of features ! 12. 0" 0.5" 1" 1.5" 2" 2.5" 3" First&selec*on&Orbit&Winterfresh& First&selec*on&Dirol&Frosty& First&selec*on&Maximum&Turbo& Number&of&features&Orbit&Winterfresh& Number&of&features&Dirol&Frosty& Number&of&features&Maximum&Turbo& Features&revealed&Orbit&Winterfresh& Features&revealed&Dirol&Frosty& Features&revealed&Maximum&Turbo& Package&revealed&Orbit&Winterfresh& Package&revealed&Dirol&Frosty& Package&revealed&Maximum&Turbo& Total" Iphone" Android" Ci7" Lifestyle analyze The choice of those who use "other" phone differs from other users Deviation for other phone users varies because of the smaller sample ! ! 13. Consumers`habits and perceptions make the big role in decision making process The strong brand loyalty makes impact on decisions Adding features do change people attitude Consumers can easily switch preferences and change attitude if inuenced It is more easy to make impact on consumers`choice when the brand is not so well-known, both positive and negative impact GENERAL CONCLUSIONS