Hello! My name is Cheryl Edenfield.

Let me tell you a little bit about my career.

I am a creative communications pro.

Some stuff I have done...

• marketing and communications

• creative team management

• brand identity development

• social media management

• Web and print content development

• production management

• graphic design

• art direction

• event planning

I want to...

make a difference.

Career and Alumni Success (CAS) at SCAD

As the content manager, I was the creative, marketing and communications leader of the Office for Career and Alumni Success (CAS). In collaboration with the department executive director, team leaders, advisers, technical coordinator of relationship management, industry relations manager and communications department I supported the projects designed to: enhance students' out-of-classroom educational opportunities, reflect professional and alumni interests, and engage industry recruiters.

Here’s a snapshot of what I worked on this past year...

COMMUNICATIONSCHANNELS

In-person presentations

Email• Weekly updates• BRMS• Career News e-newsletter• Alumni e-newsletter

Master calendar

Social media• CAS Tumblr Blog• Facebook Alumni Pages• LinkedIn Alumni Pages• SCADdotedu Twitter

2012-13 MARKETING + COMMUNICATIONS

FALL WINTER SPRINGSUMMER

events

digital

branding

[NOV.] AlumniGatheringNADA Art Fairand Art BaselMiami Beach

[JAN.]Alumni ExchangeDigital Media/Entertainment Arts

[MAY-JUNE]CAS DVD Loop andEmployer visit brochure

[SEPT.]CAS Overview One-sheeter

CAREER NEWS (weekly) andALUMNI e-Newsletters (monthly)

CO-SPONSORED EVENTS & WORKSHOPS

YEAR-ROUND Class VisitsCAS one-sheeter for faculty • Résumé worksheet (FYE)

Behance and LinkedIn Behavioral Q&A Branding and Marketing Creating a portfolio website Establishing Your Web Presence How to Prepare for Editor’s Day How to Secure an Internship How to Work

the Career Fair Internship Bootcamp Interviewing and Internships Job Search Etiquette Job Search Strategies Negotiating Freelance Contracts Packaging your Portfolio Portfolio Preparation Process Book

Résumé and Cover Letter Building Résumé Spot Check Searching for Internships Social Media Footprint Speed Interviewing The Art of Interviewing The Art of Networking Trend Research with Stylesight

Abercrombie & Fitch Acquity Group American Greetings Apple Bemis Balkind Blizzard Entertainment Blue Sky Studios Brica Callison Calvin Klein Carter’s Chic-fil-A Chong +

Koster CIA Citrix Systems Conde Nast CP+B Daily Grommet DDB Disney Animation Disney Imagineering Disney|ESPN Dreamworks Duarte Electrolux Envy Create Erwin Penland

Exploration Summer Programs Fisher Price Fox Sports Frog Design Fruit of the LoomGE Appliances Goodby Silverstein Google Group SJR Gulfstream Hallmark Husqvarna

Ignition Creative Impact Consulting Services J. Crew jcpenney Jib Jab Kohl’s Laika Lehman Smith McLeish Leo Burnett LF USA (Li Fung) Lilly Pulitzer Louis Vuitton Lucasfilm

Lunz Prebor Fowle Macy’s Mattel Microsoft Net-a-Porter Old Navy Philips Design Psyop R/GA Ralph Lauren Razorfish Reebok Reel FX Saatchi & Saatchi X Scripps Network Interactive

(HGTV) Sony Pictures Imageworks Target The Mill NewsBeast The Refinery Tommy Hilfiger Under Armour URBN W+K WTC Savannah Wunderman/Y&R Y&R/Bravo Miami Zappos

[OCT.] Lunch & LearnAlumni entrepreneur panelwith student involvement

[MARCH] Be PreparedPortfolio/speed networking

with United Student Forum (USF)

EMPLOYER VISITS

QUARTERLY WORKSHOPS

QUARTERLY ORIENTATIONPresence at Summer Swarm and other orientation events including SCAD Days

[MAY-JUNE]New scad.edu/careers andCAP Guide Book Part 1

[DEC.-JAN.]CAS Water Bottle andSCAD branded employer gifts

[JAN.–MARCH]Alumni profile update andEnter to Win an iPad contest

[SEPT.] Guest SpeakersAlumni Colin Levy + Sam Spratt

Spoke at Trustees Theater

[JAN.] Mobile Library VisitAlumnus Steven Peterman,

founder of the Sketchbook Project

Oglethorpe Publishing, LLC (OPLLC)

As a co-owner and creative director, I created and ran strategic marketing campaigns to assist our sales team using print collateral and social media engagement.

Let me tell you about some of the cool stuff I did there...

OPLLC {print}

I designed and managed the quarterly production of our flagship product, The Savannah Historic District Map.

Brides also often requested our maps to put in gift baskets for their guests.

Our distribution put the map into the hands of approximately 250,000 Savannah visitors per year.

The overall beauty of the design, and ease of use, increased the demand for our map amongst our customers.

OPLLC {online}

I developed content for our Web site historicdistrictmap.comand our blog hh6passport.com.

The online activity propelled our site to come up on the first page of a Google search for "free Savannah maps."

I also managed our social network on Facebook, Twitter and Foursquare.

Using Google Analytics, Facebook's stats and Hootsuite Analytics, I tracked traffic trends and used the data to help shape the content for our sites.

In the past, I have worked at...

• Savannah College of Art and Design

• The Department of Veterans Affairs

• The Creative Group

• The Litchfield Partnership, Ltd.

• The Society for Direct Investing

• The American Red Cross Blood Services

• Armstrong Atlantic State University

I have a passion for helping others...

and do so by sharing my talents volunteering.

Light the Night® Walk {committee member and marketing committee chair}

Increased awareness of and registered teams/individualsfor the event:

• managed the local social network on Facebookand Twitter

• distributed posters and brochures

• organized a team and planned events to raise funds to reach goals

• assisted with event plans

St. James Catholic School {marketing committee}

Developed and maintained a brand identity for the school:

• designed a new logo and crest

• created and helped maintain the school's Facebook presence to build community and perpetuate the brand

• art directed and designed advertising materials to attract new students

• designed and laid out newsletter to go out to 400 student families and more than 1000 parishioners twice a year

I went to school for graphic design.

B.F.A. from SCAD - The University for Creative Careers

Some awards and accomplishments...

SCAD Service to the College Award

• residence life assistant

• rising star assistant

• student activities volunteer

• bookstore cashier

• cheerleader

• athletic trainer for the men's soccer team

• manager and statistician for the baseball team

I volunteered, participated and worked part-time for the university in a variety of capacities for four years.!One male and one female student were selected for this award before commencement.

While a communications manager at SCAD

Throughout its 40+ year history, the Council for Interior Design Accreditation (CIDA) has evaluated the interior design programs of hundreds of colleges and universities throughout North America. It is important to note that not al l programs seeking accreditation (or reaccreditation) are accepted. Nearly 200 programs have been accredited by the Council for Interior Design Accreditation since its inception.!The National Architectural Accrediting Board (NAAB) is the sole agency authorized to accredit US professional degree programs in architecture. Most state registration boards in the United States require an applicant for licensure to have graduated from a NAAB-accredited program, obtaining such a degree is an essential aspect of preparing for the professional practice of architecture.

Conceptualized and managed a comprehensive communications plan for two CIDA accreditation and one NAAB accreditation exhibitions for SCAD.!The result: raising the bar for future CIDA and NAAB visits to other schools seeking accreditation/reaccreditation. The interior design programs (at Savannah and Atlanta) and architecture program at SCAD were each accredited/re-accredited respectively.

Suggestion AwardI created a form and process to streamline appeals for veterans’ claim(s), shortening the wait for a decision on their claim(s) from 90 days to 30. The suggestion was approved and implemented.

Department of Veterans Affairs, Veterans Benefits Services Awards

Individual AwardI exceeded the performance standard criteria for a veterans service representative. Benchmarks included case management productivity, accuracy rate, customer service and timeliness.

I have also done some freelance work...

for individual clients, large and small businesses, and non-profit organizations.

These experiences have given me a unique skill set as a creative, content and communications manager.

How can I help you?

emailWeb

TwitterLinkedIn.com/in

SlideShare.net

Let’s connect!

chereden@gmail.comportfolios.scad.edu/chereden@chereden/chereden/chereden

Please select a link below.