Volume 5, Issue 1 February/March 2012The Dog Show, Sunday Supper, Artists & Fleas and More!

2

Kids and families flocked to Chelsea Market last December for the first-ever Ronnybrook Dairies Cow-

Nival. Moos abounded as kids petted Ronnybrook Farm's very own calves in the petting zoo, while adults enjoyed "The Big Table," a documentary about Ronnybrook Farm Dairy. Fulton Youth for the Future led various arts and crafts activities; even Edible Manhattan was on hand with copies of their latest magazine. The event was held in Chelsea Market's newest retail offering, 4,168 SF of airy loft warehouse developed from former loading dock space.

Cow-NivalLast December, Ronnybrook Farm Dairy and Edible Manhattan treated New Yorkers to a taste of farm life in the big city.

On Sunday, March 25 Chelsea Market and the James Beard Foundation are once again bringing New York's

favorite foodie fundraiser to the concourse. The event, which benefits the James Beard Foundation and Robert Fulton Houses' culinary scholarships, kicks off with a cocktail reception at 6pm, followed by a multi-course, multi-chef seated dinner along the Chelsea Market Concourse. For more information, visit jamesbeard.org/index.php?q=events_fojbb_nyc_032512.

3

Well-dressed Southern gentlemen have always been fashionable, but Southern men’s fashion isn’t all

straw boaters and seersucker suits anymore. Modern Southern fashion, as exemplified by clothiers like Billy Reid, Peter Nappi, Ledbury and Sid Mashburn, has broken the bounds of regionalism and become part of a larger movement of vintage American style that is reflected in both fashion and home décor.

Like good bourbon or vinyl records, Southern men's fashion never quite goes out of style. Inspired by the relaxed pace of the South, modern Southern fashion has a cavalier attitude about rules. Southern men mix plaids. They roll the cuffs of their jeans (after all, one never knows when the urge to fish will strike), and they wear boots to formal affairs.

For great tips on dressing, drinking, and even decorating like a proper Southern gentleman, check out Bearings Guide or Garden & Gun Magazine. I know I’ve had my eye on a pair of Bartolomeo boots by Peter Nappi ever since they showcased at Westside Provision District’s “Tinsel and Twine” pop-up shopping event in Atlanta this past Christmas.

Southern Men's FashionMan-about-town George Krauth dishes on the fashions, flavors, designs and décor he discovers as he travels the globe tracking trends in his capacity as Creative Manager for Jamestown Properties.

Peter Nappi pop-up shop at Westside Provisions District in Atlanta, GA Dec., 2011

4

Gone to the Dogs!New Yorkers’ loving, quirky relationships with dogs are on view at Chelsea Market through March 31 with another vintage exhibit of photographs by returning artist Lucille Fornasieri Gold.

Chelsea Market has been exhibiting photography under the direction of events director Michael Ginsberg since

2002. "The building is a local, yet internationally recognized piece of artwork," says Ginsberg, "and we're proud to grace our historical walls with both emerging and professional work. Their art definitely complements the architecture and completes an important visual element of our full market experience."

One such artist is award-winning photographer and New York native Lucille Fornasieri Gold, whose current exhibit, The Dog Show, will be on display through March 31. Fornasieri Gold has used New York City as a canvas throughout her career. As she says, “New York remains a constantly renewable resource to photograph." The Dog Show is her third exhibition at Chelsea Market. Through pure composition and humorous juxtaposition of people and animals, Fornasieri Gold's hilarious and poignant photographs tell stories of New Yorkers' varied relationships with their dogs. For more info., visit chelseamarket.com.

5

Artists & FleasAlternative Brooklyn retail and Chelsea Market communities collide this spring.

Part designer showcase, part makers' market, the Artists & Fleas spring pop-up at Chelsea Market will

host over 30 independent creators and sellers of jewelry, art, design, home accessories, vintage clothing, and all things indie. In addition, the market will host an eclectic mix of weekly programming led by independent designers and artists. Open 7 days per week from 10:30am–7pm. Previews March 1st. More info. at artistsandfleas.com.

6

Potato PointersSecrets of the trade from Grill-A-Chef Joshua Stokes.

Mashed potatoes—simple, right? But if you fail to follow a few cardinal rules, glue ensues. Here are some pointers

that will give you perfect spuds every time:Use a starchy potato like russet (Idaho), Yukon gold, la •ratte, fingerlings, etc. Waxy varieties (new potatoes and creamers) don't make as smooth a mash.Because of their high starch content, potatoes need •plenty of seasoning, so don't skimp on the salt!Use cold butter; room temperature or melted butter •won't fully incorporate into the mash.Never, ever use a food processor to mash your pota-•toes; this renders them pasty and gluey. Ricers or food mills are your potato mashing friends.Buy organic! Conventional potatoes are hit with many •kinds of pesticides, both on their leaves and sewn directly into the ground where they grow.

VERY YUMMY MASHED POTATOES2 lbs starchy Potatoes peeled, rinsed and cut into 1" cubes•5 tbls spoons of cold butter. This may sound like a lot of •butter, but it's actually quite conservative by most restaurant standards.1/4 cup heavy cream•

Place potatoes in a sauce pan or pot, cover with cold water, add a hefty pinch of salt, and bring to a boil over high heat. Lower heat to medium and cook until you can easily pierce with a fork. Drain the water. For a smooth mash, use a food mill or a potato ricer and GENTLY fold in the butter and cream. For a homier mash, use a whisk or potato masher.

For extra pizzazz, you can experiment with any number of flavor components. I love to mix in a small handful of Parmigiano Reggiano. Blue cheese or roasted garlic works well too. You could also cook and mash in other root veggies such as celery root, parsnips, or sunchokes. Simply add any of these ingre-dients in the final step to turn classic mashed potatoes into gourmet delicacies!

DIRECTORYAmy's Bread(212) 462-4338Amysbread.com

Anthropologie(212) 620-3116Anthropologie.com

Bar SuzetteChelseamarket.com/barsuzette

Bowery Kitchen Supply(212) 376-4982Bowerykitchens.com

Buddakan(212) 989-6699Buddakannyc.com

Buon Italia(212) 633-9090Buonitalia.com

Chelsea Market Baskets(888) 727-7887Chelseamarketbaskets.com

The Cleaver Company(212) 741-9174Cleaverco.com

Dickson's Farmstand(212) 242-2630Dicksonsfarmstand.com

Eleni's Cookies(212) 255-6804Elenis.com

Fat Witch Bakery(888) 41-WitchFatwitch.com

The Filling Station(212) 989.368Tfsnyc.com

Chelsea Wine Vault(212) 462-4244Chelseawinevault.com

Chelsea Thai Wholesale(212) 924-2999

Friedman's(212) 929-7100Friedmanslunch.com

Gramercy Park Flower Shop(212) 475-4989Gramercyflowers.com

The Green Table(212) 741-6623Cleaverco.com

Hale & Hearty Soups(212) 255-2400Haleandhearty.com

Jacques Torres Chocolate(212) 229-2414Mrchocolate.com

L'arte del Gelato(212) 366-0570Lartedelgelato.com

The Lobster Place(212) 255-5672Lobsterplace.com

Lucy's Whey(212) 463-9500Lucyswhey.com

Manhattan Fruit Exchange(212) 989-2444Manhattanfruitexchange.com

Morimoto(212) 989-8883Morimotonyc.com

Ninth Street Espresso(212) 228-2930Ninthstreetespresso.com

Nutbox(347) 689-9948Thenutbox.com

One Lucky Duck(866) 205-4895Oneluckyduck.com

Posman Books(212) 627-0304Posmanbooks.com

Ronnybrook Farm Dairy(212) 741-6455Ronnybrook.com

Ruthy's Baked Goods(212) 463-8800Ruthys.com

Sarabeth's Bakery(212) 989-2424Sarabeths.com

Tacombitacombi.com

The Tippler(212) 206-0000

Tuck Shop(212) 255.2021Tuckshopnyc.com

CHELSEA MARKETBASKETS

GIOVANNI RANABUDDAKAN

NEWSSTAND

CHELSEAWINE VAULT

ANTHROPOLOGIE

ELENI’S NEW YORK

FAT WITCH BAKERY

RUTHY’SBAKED GOODS

AMY’S BREAD

EVENT SPACE5,600 SF

HALE & HEARTY SOUPS

DICKSON’S FARMSTAND MEATS

RONNYBROOK MILK BAR

NINTH ST.ESPRESSO

THE CLEAVER CO. THEGREENTABLE

THELOBSTER

PLACE

CHELSEA THAI WHOLESALE

Bar Suzette, The Filling Station,Grammercy Park Flowers, JacquesTorres Chocolate, Lucy’s WheyNut Box, Nut Box Spices, One LuckyDuck, Tacombi, Tuck Shop

15th St. Arcade

FRIEDMAN’S

BUONITALIA

MANHATTANFRUIT EXCHANGE

SARABETH’S

CHELSEA MARKETBASKETS

EVENT SALON1,800 SF

BOWERYKITCHEN

POSEMANBOOKS

L’ARTE DELGELATO

MORIMOTOARTISTS & FLEAS

POP-UP4,200 SF