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Cheers to Happy Days: The Best TV Theme SongsTalent Show (Ep.4)Apr 7, 2015 316 views 8 Likes 0 Comments

Here’s the story...

Just sit right back and you’ll hear a tale...

Sometimes you want to go

Where everybody knows your name,

and they're always glad you came....

What's more comforting than the theme song from your favorite television show?

(or staffing company?) They not only provided a background story, they evoked

instant nostalgia and connection. Back when we had to get up from the couch to

change the channel, the opening musical montage of a show was its audition for

our attention. Should we spend some time with The Fonz or switch it to our old

friends Norm, Cliff, and Sam?

Kathleen MilbierMarketing Strategy & Business Development in theareas of Consumer Goods, Entertainment &…

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Cheers to Happy Days: The BestTV Theme Songs Talent Show(Ep.4)Kathleen Milbier

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When we hear a theme song, our brain springs into action, as the music fires up

our emotional connection to the the show. Its no wonder music has been linked to

so many creative individuals. Many of those creatives are responsible for the

content creation, development and management of the show, network and brand.

Content Creation and Development falls into one of the following buckets:

Editorial ­ generally any copy or text based content. This content is typically

created by writers, editors, and proofreaders;

Graphics ­ defined as all static branding logos, design elements,

infographics, and imagery required for any digital project. Designers,

illustrators, and photographers typically create this content;

Motion Graphics ­ this category includes all moving imagery (videos,

animated content, audio visual presentations) that is developed by

animators, videographers, video editors, motion graphics experts, and

presentation specialists.

Games & Interactive Content ­ these can be downloadable applications

or widgets, browser­based content or content for social media platforms.

Games and interactive content generally are developed by a collaborative

team of designers, writers, animators, product developers and engineers.

Content Management begins once the content creation phase is completed

and all the assets are organized for deployment across a variety of channels and

platforms (web, social, mobile, broadband). Generally this work is done by

Editorial and/or Technical Producers, but in some groups this might also be done

by a Production Designer or Front End Developer. Content is then distributed

with the aid of a Content Management System. These are digital platforms that

allow content to be stored, organized, and deployed.

So, without further ado...Here are 3 amazingly talented

contract/contract­to­hire professionals who are currently available to help

expand your content bandwidth:

** Versatile Content Producer with great range is available. His background

has been a blend of PR, social media, and marketing writing. On the product side,

he’s worked for brands that include Nike, Audi, Warner Brothers, and Bacardi.

His editorial work has covered a broad range from LA Weekly to the Huffington

Post: HIRE

** Sr. Copywriter / Content Strategist with an agency background is

available. She has worked for the likes of Organic, Sapient Nitro, & in­house for

SiriusXM. Her client list includes Showtime, Verizon, AT&T, Olay, and others.

She has written everything you can imagine from site copy, e­mail, banners,

CTAs, taglines, social media copy, and more. She is an expert at distilling

information into easily digestible bits for both B2B and B2C audiences: HIRE

** Creative Motion Graphic Designer and Animator available. He has

worked with studios such as Disney, Ovenbits, FOX, Revlon, and Shine America.

His projects have ranged from music videos, live event graphics seen nation wide,

promos that have aired on national and world wide, short films, and logo

animations: HIRE

Written by

Kathleen Milbier

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For creative inspiration, check out AQUENT Theme Songs playlist on Spotify!

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