C&N- CHAZ & NINA -

- 2016 -

Brief: Dr Marten's /Radio centre.‘Harness radio’s potential to connect customers old and new with Dr. Martens’ spirit of rebellious self-expression’.

Insight.In this digital age, it’s easy to express your opinion online, however it takes a lot more guts to do so in real life.

(D&AD Newblood Graphite Pencil Winner 2016)

The idea: StanD on Stage

Every day for a month, Dr Martens would set up stages in major cities in the UK, and hold debates on provocative topics. Some will be serious, others, lighthearted.

The public’s opinions will be recorded and the best of the day will be collated and broadcast on the radio.

Social media platforms would create a buzz around the ‘Stand For Something’ campaign by informing people where stages are located and announcing the daily topics.

Examples of the topics.

Should weed be legalised ?

#Standforsomething

The radio ad.

We trialled the idea in Lincoln and recieved a great response. One of the questions we asked was ‘should weed be legalised?’

We collated the ansers to show how they’d turn into a radio ad. To give it a listen, click here.

BECKS BLUE: NON-ALCOHOLIC BEER.

Insight:Being the sober one on a night out can often be a bit of a drag.

The idea:The silver lining OF being sober on a night out is that you remember everything the next day. Becks Blue will create a campaign championing the great sober storytellers.

TELL THE BEST STORIES:Every SATURDAY MORNING people can tweet A STORY to Becks blue’s ‘hall of SHame’ about a drunk friend the night before . The top 5 stories would be turned into digital billboards AND SOCIAL MEDIA POSTS for that week.

SNAPCHAT:Snapchat’s new feature ‘memories’ allows users to share previously taken photos from their camera roll to snapchat stories.

EVERY FRIDAY/SATURDAY, Becks blue would have their own story for people to post ‘MEMORIES’ tO - perfect for sharing content the morning after a night out.

WHILE YOU’RE SOBER.

CLIENT: THE NORTH FACE.

Insight.In Britain we are experts at denying how often the weather disappoints.

billboard:

He knows.

#WHATEVERTHEWEATHER

GIF/TV: powerful, determined, gritty. shots of a runner from the same angle in all weathers. Each time his clothing will change to suit the conditions he’s in. After many shots getting faster and faster ‘There’s no such thing as bad weather’ comes over the final shot. Screen goes to black with the logo.

INSIGHT: takeaway coffee cups are not recyclable, BUT MOST PEOPLE THINK THEY ARE.

SOLUTION:RAISE PUBLIC AWARENESS of the problem AND the solution; lignin.

Awareness: billboards with live feeds of grass in public places e.g. over hyde park.

PLEASE KEEP OFF THE GRASS

THIS GRASS IS THE SOLUTION TO A GLOBAL ENVIRONMENTAL CRISIS.Every year the UK throws 2.5 billion takeaway coffee cups to landfill

because their waterproof coating isn’t recyclable. Grass and other plants contain a material that can be used as an

environmentally friendly alternative.

Search #Lignin or go on our website for more information and sign our petition for change.

#LIGNIN

Direct mail: SIgns pushed into front lawns instead of letter boxes.

Awareness: casings that make bins look like giant takeaway coffee cups in public places; such as parks and festivals.

Awareness: using 0.001% of the coffee cups thrown away every year in the u.k. (that’s 25,000) create a lifesize sculpture of a garden to highlight the scale of the problem and educate the public about lignin and how it solves the issue.

Client: MY ProtEIN.

My protein lacks a personality in the saturated protein powder market.

Insight.

Nature is one-upping you.

Print.

Product packaging.The packaging would be tailored to the animal whose attribute the consumer is striving for. THIS Could be expanded easily into My protein’s existing clothing ranges.

CLIENT: GOV UK.

Insight.People often forget to check their smoke alarms, but tv advertising is not enough of a call to action.

TEMPORARY PACKAGING ON HOUSEHOLD ITEMS THAT CAUSE FIRES WILL trigger PEOPLE TO CHECK THEIR SMOKE ALARM at a time when it’s relevant - for example when cooking with oil. this could be executed on many products, including seasonal ones e.g. on christmas lights to remind people to check their smoke alarms.

THE IDEA:

Client: AXA PPP Healthcare Problem.AXA lack a strong personality in the health care insurance market, where branding typically emphasises ‘safety’ and ‘kindness’.

Insight.Pessimism sucks the fun out of stuff.

Nobody likes a pessimist. IT’s not fun to be constantly planning for the worst case scenario, but an insurance company must.

That’s why axa are the necessary pessimists.

Here are several excecutions on this strategy.

horoscopes would appear monthly in magazines, with the relevant star sign for that month.

Geurilla. installation pieces to exaggerate how pessimistic AXA are by nature.

AXA Healthcare.The Necessary Pessimists.

CAUTION! BONE Fracture Hazard!

Bubble wrap around spiked

fences in famous areas e.g. St pauls

Placed next to existing wet floor

signs in busy places.

CLIENT: TATE & LYLE

INSIGHT.

recently, The majority of televised and published news articles have been negative.

SWEETEn THINGS UP.Tate and lyle know that things have been getting a bit heavy in the news lately. so they’re providing a news ‘switch’ slider in news apps to bring the best cheerful news stories to the forefront of news apps and ‘sweeten things up’.

A little bit about us.

Charlotte (Brunette)is trained in classical opera singing, makes novelty cakes, and writes beautiful poetry.

INK StainsThese are the ones who live their lives with their arms all-full of coloursSome say they’re different to the rest of us they belong just with the others Perhaps they’ve taken every drug and dance until the morningAnd wake up every day assuming everyone else is boringOh they must be brash they must be vulgar they must have a rougher pastOr is it really that that rose of red is just to remind her of her last...Her last kiss or lover’s tiff that rendered her lost for wordsSo that there was nothing left but to ink it down through a petal’s gentle curves Or maybe not? It may just be she felt rebellious that dayThe sky was blue and she felt black and wanted it kept at bay

And his... well his is many, it never was just one,they intertwine and overlap and it never feels quite donethere’s a ship wreck across one bicep that still sails when he moves and its sea floor joins a deserted city of which his mother disapproves his torso has some razor wire and his chest is a bouquetacross his back his ex wife’s name is left proudly on displaybut hidden in the crevices of one ankle is the tiniest of starsthe fearful one; that started these obsessive painted memoires

People say that nowadays ink is just a trendthat skinny white girls get triangles just to match their friends’and any lad who goes on tour seems to come home with some scribble of a cock across his arse from some drunken midnight gigglebut so what, its on his arse and mostly he wears trousersand the story of it will intrigue the girls undoubtedly for hoursthere’s a strange belief that inking is a body brought to ruinbut at least its not a bullet wound with blood that needed sewing.

If these are scars that should be filled with regret instead of colour To lose the pigments on her calf she’d feel a little duller,There is a girl in London town with wings inked on her back Concealing from the world that she survived a knife attackHer sister has a smiley face penned beneath one toeReminding her with every step there’s somewhere wonderful to go

If you have ever felt the need to run out in the rainThen you know the joy that can be felt when you do something insane Or if you’ve ever had a day where the emptiness overflowsTo the point where you want to scream it out in a field that no-one knows

Then you must know behind every action there always lies a storyAnd that to judge a person on their ink alone, is to deny each soul their glory.

Nina (RED)is queen of pretentious snacks, writes questionable poetry, and once got a button stuck up her nose.

Never AGAIN.My conscience rejects youAs you inch closer to my lips.You feel even limper in my hands

It's not that I'm unacquainted with your typeIt's more that I've not had time to understand

Why I consented to this meatLeft my dignity behindand surrendered my tongue to your taste

The supposedly pleasurable Luke warm milkDesperate to escape

I swallow the salivathat my imagination has spawnedThe reality is sufferable at most

You toy with my gag reflexes, right beforeyou force yourself down my throat

My thoughts dripped with shameI'm sorry momI swore I would wait for the right time

It's apparent now there isn't oneLeast not till the next Greggs chicken bake craving of mine

Ingred: Crakcers, tomatoes, cheese, herbs of choice, and a peculiar imagination