chasing wonder

8/13/2019 chasing wonder

1/104

www.xeodesign.com 2011 XEODesign, Inc.

XEODesignPutting Emotion into Play

Chasing Wonder: the Future of Engagement

With the 4 Keys to Fun

Nicole Lazzaro

XEODesign, Inc.

Smartphone Summit, Game Developers Conference

February 28, 2011

Twitter

@NicoleLazzaro

#GDC11


2/104


Putting Emotion into Play

1Player Experience Design Makes

Games More Fun

XEODesign

Winner Best Game 2007

Tilt the first iPhoneaccelerometer game

250,000 visits


3/104

2000 - 2004 The 4 Keys to FunHow Games Create Emotion and En a ement

4k2f.com


4/104

Fiero \o/


5/104

Chase Wonder


6/104

Wonder from Situation: Photoshop Not Required


7/104



6More Mobile Phones than

PC/Consoles or FM Radios


8/104



7An MSO of 6B Needs New Games


9/104



8

Mobile games can

inspire players

and develop skills to

solve previouslyimpossible situations

Opportunities and Challenges

Technology, Production, and Business Models that ScaleResearch Tools to Better Understand Human Action, Thoughts, Emotions, Habits

d i


10/104



9A Word of Caution

Gamification Can Kill

d i


11/104



10

Gamification Can Kill

www xeodesign com


12/104



11A/B Tests Cannot Find Wonder

Chase Wonder

Master ChallengesWork Together

Create Meaning

www xeodesign com


13/104



12

The Real Problem: We Need Tools to Chase Wonder

www xeodesign com


14/104



13Real World Engagement

Real World Creates Natural Engagement


15/104

Milky the Marvelous Milking Cow, Kennerhttp://www.youtube.com/watch?v=TdS9ZJ_Wf4k


16/104

What were

they

thinking?

www.xeodesign.com


17/104

g 2010 XEODesign, Inc.


16

Games Offer Windows into New Interaction

www.xeodesign.com


18/104

2010 XEODesign, Inc.


17

Emotion From Actions Increases Engagement


19/104

5.8B Mobile Phones Largest Addressable Audience

Soon a Platform for the Primer

=

www.xeodesign.com 2010 XEOD i I


20/104



19Interaction Unlocks EmotionGame Design Create Engagement with Emotion and Fun

People FunWork TogetherAmusement Amici

Admiration Ameiro

Schadenfreude

Hard FunMaster ChallengesFrustration

Fiero

Easy FunChase WonderCuriosity

Wonder

Surprise

Serious FunCreate MeaningExcitement

Relaxation

Values

Four Keys to Fun and Engagement

www.xeodesign.com 2010 XEODesign Inc


21/104



20

iPhone Gestures and Choices Create Emotion

www.xeodesign.com 2010 XEODesign Inc


22/104



21

Winner Best Game 2007

Tilt the first iPhone

accelerometer game Tilt HD: Flips Adventure in 1.5 Dimensions

250,000 visits #1 Top Free iPad Download

The 4 Keys to Fun Drives Viral


23/104

Measuring Player Emotions

How many smiles? [Ekman/Duchenne]


24/104

Measuring Player Emotions

Orbicularis Oculi


25/104



26/104

g ,


25Easy Fun to Chase Wonder



27/104

g


26Easy Fun: Novelty > Curiosity

Curiosity Surprise Wonder


28/104

Fish Tank1

Player Choice and Curiosity from Easy Fun


29/104

Fish Tank 3

Player Choice and Curiosity from Easy Fun



30/104


29Easy Fun Line

M1

Gaps Controls Discover

Chase

Wonder

Easy Fun

Hard Fun

People FunSerious Fun


31/104

Gaps Increase Engagement


32/104

Pure Joy of InteractionKoi Pond and Urbanspoon


33/104

Joy of controls

Joy of Controls:Tilt: Flips Adventure in 1.5 Dimensions

QuickTime an d a

Motion JPEG A decompressor

are needed to see this p icture.


34/104

Discovery: Osmos


35/104

Discovery: S. Holmes 1

Byook


36/104

Examples

StarWalk

Easy Fun Discovery StarWalk iPhone / iPad


37/104

Discovery: Word Lens


38/104

Rules of Magic: 1. The Pledge

ZombieBooth, Motion Portrait


39/104

Rules of Magic: 2. The Turn



40/104

Rules of Magic: 3. The Prestige




41/104


40Easy Fun Line

M1

Gaps Controls Discover

Chase

Wonder

DiscoveryMachine

Cure for

AIDS

Curiosity

Surprise

Wonder

Easy Fun

Hard Fun

People FunSerious Fun



42/104


41Google Helps Us Chase Wonder

Jules VernesUndersea Explorer

The Wonder Wheel


43/104

Flipboard 2010

Eas Fun Chases Wonder

QuickTime and a

Motion JPEG A decompressorare needed to see this picture.


44/104

Netters Neuroscience Flash Cards

Missed O ortunit


45/104

Neuro-Explorer Play Your Own Brain 2015

Discover En ine



46/104


45

Its easy to tell how my husband feels about a game

Wife of a Hard Core Game Player


47/104

Hard Fun

Master

Challenges


48/104


49/104



50/104


49Hard Fun: Challenge + MasteryGames Focus Attention with Goal and Constraints: Frustration and Fiero \o/

choices

goals

obstacles strategy

power ups

modified from Flow Csikszentmihalyi


51/104

Hard Fun: Jumping Character to Express Fiero!



52/104


51Hard Fun Line

M2

Goals Obstacles Strategy

Master

Challenges

Easy Fun

Hard Fun

People Fun

Serious Fun


53/104

Angry Birds Goals, Obstacles, Strategies


54/104

Diner Dash Hard Work Pays Off

Goals, Obstacles, Strate ies



55/104


54Hard Fun Line

M2

Goals Obstacles Strategy

Master

Challenges

Self-MotivatingTasks

Save the

Workplace

Frustration

Fiero \o/

Relief

Easy Fun

Hard Fun

People Fun

Serious Fun


Tutorial Quests and Clear Goals


56/104


55Tutorial Quests and Clear Goals

Increase Task Motivation


57/104


58/104

Task Master 2017

Self Motivatin Tasks: Eas Fun Customize the Tool


59/104

Task Master 2017

Self Motivatin Tasks: Hard Fun Clear Goals and Pro ress


60/104

Task Master 2017

Self Motivatin Tasks: Concrete Goals



61/104


60

People are addictive, not the game.

Bob, a Sports Game Player


62/104

People Fun

Work

Together



63/104


62People Fun to Work Together



64/104


63People Fun: Working Together

Amusement Schadenfreude > Social Bonds


65/104

People Fun: Design Whats Happening on the Couch

QuickTime an d a

Motion JPEG A decompressorare needed to see this p icture.



66/104


65People Fun Line

M3

Care Take Cooperate

& Compete

Social Token

Work

Together

Easy Fun

Hard Fun

People Fun

Serious Fun


67/104

Just Tilt to Play

Care Taking: Feed Flip!

Tilt: Flips Adventure in 1.5 Dimensions TiltWorld.com



68/104


67People Fun: Work Together

Social Leaderboards Quests and Appointments


69/104

Opportunity for Social Tokens

Word with Friends



70/104


69People Fun Line

M3

Care Take Cooperate

& Compete

Social Token

Work

Together

EmpathyEngine

Resolve

Conflicts

Amusement

Amiero

Schadenfreude

Easy Fun

Hard Fun

People Fun

Serious Fun


71/104

Be Extra and Sparked, Extraordinaires 2010-2011

Micro Volunteerin & Em ath En ine


72/104

[Happy Oasis]

Happy Oasis on Facebook, Aranim 2011

Em ath En ine


73/104


74/104

Serious Fun

Create

Meaning

www.xeodesign.com


S i F t C t M i


75/104


74Serious Fun to Create Meaning

www.xeodesign.com


S i F C t M i


76/104


75Serious Fun: Create Meaning

Excitement Relaxation and Desire


77/104

www.xeodesign.com


S i F Li


78/104


77Serious Fun Line

M4

Collection Learning New Behavior

Create

Meaning

Easy Fun

Hard Fun

People Fun

Serious Fun

www.xeodesign.com


Serious Fun: Create Meaning


79/104


78Serious Fun: Create MeaningSystems Create: Excitement, Relaxation, Learning, Enhance Sense of Value

Goal:

collect all you can

Enhance progress

Aspire and acquire


80/104

Increase Value: Tangible

www.xeodesign.com


Serious Fun: Create Meaning


81/104


80Serious Fun: Create Meaning

Increase Value: Tactile Impressions of Worth www.xeodesign.com



82/104


81

Increase Value: Create Meaning


83/104

Learning: The Elements


84/104

Change Behavior: Bejeweled 3 www.xeodesign.com


Serious Fun Line


85/104


84Serious Fun Line

M4

Collection Learning New Behavior

Easy Fun

Hard Fun

People Fun

Serious Fun

Create

Meaning

Eco-RecoverySimulator

End

Global

Warming

Excitement

Desire

Acquire


86/104

Tilt Flips Adventure in 1.5 Dimensions 2010-2011

Eco-Recovery Simulator


87/104

Energy Ops: AR Conservation Game, VEIC 2011

Eco-Recover Simulator

4 Keys to Fun


88/104

4 Keys to Fun

Connect the 4 Keys into Loops for More Engagement


89/104

All Four Keys:Tilt: Flips Adventure in 1.5 Dimensions

QuickTime an d a

Motion JPEG A decompressorare needed to see this p icture.

www.xeodesign.com


89MSO Requires all 4 Keys


90/104


89MSO Requires all 4 Keys

www.xeodesign.com


90Tools for New Skills


91/104


90Tools for New Skills

www.xeodesign.com


91

GAME Plan to Save the World


92/104


91

Goals Actions Motivations Emotions

GAME Plan to Save the World

www.xeodesign.com


92Increase Engagement


93/104


92with a GAME Plan

Define GOALSfor the players and

your company

Choose easy ACTIONSthat letplayers tell the story

Wrap game design around existing

player MOTIVATIONS

Use EMOTIONto create activity loops to

connect the goals, actions, and motivations


94/104

www.xeodesign.com


94Goals for the Player


95/104


94Goals for the Player

www.xeodesign.com


95Actions for the Cause


96/104


95Actions for the Cause

www.xeodesign.com


96Motivations for the Change


97/104


96Motivations for the Change


98/104


99/104

Lets Work Together

We Need New Games


100/104

We Need New Games

1. Easy FunChase WonderDiscovery Engine

2. Hard Fun

Master ChallengesSelf-Motivating Tasks

3. People FunWork TogetherConflict Resolution

4. Serious FunCreate MeaningEco-Recovery Simulator

We Need New Games

Imagine in 2020


101/104

gEveryone Going to School an d Work with an Expectation of Fun

4k2f.com


102/104

www.xeodesign.com


102Tag Youre It!


103/104


102Tag You re It!

Nicole LazzaroEmail: [email protected]

Twitter: @NicoleLazzaro

Game: TiltWorld.com

White Papers and Slides:

xeodesign.com

slideshare.com/NicoleLazzaro

4k2f.com


104/104

Game On!

\o/

chasing wonder

Documents

Transcript of chasing wonder