CHARU SHARMAEmail: charusharma500@gmail.com

Goal driven Marketing Professional with 5 years of Experience in Managing end to end Marketing Campaigns including Campaign Planning & Link URL tracking setup, Email-Marketing, Complete Marketing Automation, Executions (Data Segmentation, Email List cleansing, Emailer Campaigns setup & Output Delivery, Online Lead Generation via Events, webinar, seminars & Demand Generation Campaigns, Email Deliverability, Campaign Response Analysis), Client Servicing & Process Management. Possess strong project Management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment.

Area of expertise includes: - Marketing Campaign management Campaign Planning and Execution Marketing Automation Demand Generation Campaigns via Email,

Events, Webinar, Gated Content Promotion Online Lead Generation and Lead Nurturing

Email Marketing Customer Life-cycle Campaigns Email Campaign Setup and

Optimization Email list Analysis, Hygiene and

Management Marketing Operations, People and Project

Management Campaign Measurement and

performance analysis Client Handling/Servicing and Gathering

business requirements Data Segmentation Market Research

Competitive Intelligence CRM understanding

Campaign Reporting’s for Conversion tracking and ROI analysis

YEARUniversity/School % Marks

2013-2015 M.B.A. from Institute of Management and Technology 75.00%2006-2010 B.E. (Computer Science) 79.40 %2006 CBSE (Class XII), D.A.V. Public School 63.00 %2004 CBSE (Class X), D.A.V. Public School 82.00 %

1. Rate Gain Travel Technologies Pvt. Ltd. (Noida, UP) Jan 2016 – Till date Designation – Associate Manager (Marketing)

Key Job Responsibilities: Worked on campaign tactics, target audience & execution schedule to achieve campaign

goals including MQL & SQLs Marketing Automation - Setup, Create & Automate Email Campaigns to gather Qualified Lead

Data Creating Complex Workflows for Complete Marketing Automation to Nurture Prospects via

Drip campaigning’s. Support the LEAD CONVERSION process through the screening,

PROFILE SUMMARY

EDUCATIONAL QUALIFICATION

PROFESSIONAL EXPERIENCE

qualification and routing of leads to Sales. Setup webinars, Events, Seminars in Goto webinar tool for Demand Generation Campaigns

Create email campaigns & landing pages through HubSpot that drive sales leads, increase prospect & client engagement. Build Web pages supporting enhanced user experience through progressive profiling

Analyse Lead Data Base in CRM – Salesforce. Create tasks for sales team to follow up with email respondents. Segmenting prospect and client lists based on personas, demographics and past activity

Coordinating with Sales Operations to segment and collate prospect and client lists for campaigns

Design and develop Drip and Nurturing campaigns to enable accelerated sales cycle Drawing up email campaign reporting to benchmark and measure success. Create enhanced

reports to support Product marketing teams measure the performance of high impact marketing campaigns

2. Cvent India Pvt. Ltd. (Gurgaon, Haryana) Sept 2013 – Jan 2016

Designation – Sr. Campaign Associate

Key Job Responsibilities: Implementing Email Marketing execution through Cvent tool Handling Newsletters (Monthly/Quarterly) of Cvent Working on Campaigns for Cvent with Partners of Taxation/Consulting/Financial

Services/Audits Responsible to extract data from Salesforce, Marketo, importing list in Cvent, Cleansing of

data Pre & Post event analysis for Events/Campaigns resulting in value add to different service

lines for upcoming future events Identify and drive out best practice and shared learning across Team Reporting: End to End reporting of Soft/Hard Bounces, Subscriptions, Open Rate and Unique

Click through Rate. Calculation of campaign ROI Working with other Clients (AMEX) for cross promotion Part of Product marketing team. Understands different perspective for improving the

performance of a product Share strategies to increase opt-in (decrease opt-out), attain high deliverability, and how to

design an effective e-mail message or campaign incorporating the brand and ongoing online marketing strategy.

Provide consultation for implementing best Email-Marketing tactics across ALL Email campaigns.

Notable Accomplishments Successfully handled the Events & Email Marketing Campaigns for various services lines &

Industry clients of Cvent Received Rookie and Team player awards for maintaining 100% quality Allocated permanent resource for managing newsletters for Cvent (both internal and

external) Different types of A/B testing implemented

3. Wunderman International July 2011 – Sept 2013

Designation – Email Marketing Lead

Key Job Responsibilities: Project Lead & SPOC for Client Communication/Service

QA & maintain Relationship with on-shore subsidiaries (APAC region) across the Globe. Manage business Communications across ALL stakeholders to gather business requirements and understand Marketing Campaign Objectives.

Share strategies to increase opt-in (decrease opt-out), attain high deliverability, and how to design an effective e-mail message or campaign incorporating the brand and ongoing online marketing strategy.

Provide consultation for implementing best Email-Marketing tactics across ALL Email campaigns.

• Manage various Global Marketing Operation Campaigns of MICROSOFT Including Email List Management, Online LEAD GENERATION via Email Campaign executions using Sales Force Marketing Cloud (EXACT-TARGET)

Timely Execution of Microsoft WW Global Marketing Campaigns via various online marketing tools to support Data Segmentation, Email list production, Email Campaign, Tracking URL’s, Online Events, Signup forms, Landing Pages, webinar, Response management, campaign reports/insights etc.

Clear understanding of modern Marketing tactics, tools, processes & E-marketing best practices.

• Microsoft Global Marketing Operations - Marketing Campaign Planning & Setup: - It contains all the information about the campaign like budget planning, Marketing

Objectives, campaign start & end date, outbound & inbound activity details for ROI calculation.

Creation of Tracking codes & custom tags URLs for tracking End Customer Journey for Conversion.

• End to End Email Campaign Executions, Email Template creation using HTML & Automation via EXACT-TARGET (Salesforce Marketing Cloud): -

Convert PSD/OFT/Word files to HTML using Photoshop, Dreamweaver & Expression web. Use AMP scripts, CSS & HTML for code optimization. Create & benchmark Newsletter & Email Templates.

Work with the Marketers to determine the scheduling and coordination on open e-mail projects across a variety of projects, events, product launch.

Perform A/B testing on subject lines, CTA’s, Pre-headers that increase open rates and customer engagement.

Performs other campaign activities such as Implement MARKETING INTELLIGENCE TAGS in Emails for tracking Customer journey. Setting up WEBINARS, DIGITAL EVENTS, Seminars via other in-house tools.

Troubleshoots technical issues related to HTML email & newsletter templates, EMAIL LIST SEGMENTATION and other aspects of email execution, as required.

• Define & Prepare EMAIL MARKETING best practices strategy - implementing them & benchmarking them for the future COMM's.

Monitor list performance and quality. Assist in driving new visitor traffic to web sites and increase existing visitor usage. Encourage adoption of e-mail tactics such as personalization, dynamic content, tracking, targeting, etc.

Analysis of SPAM Scores, Complaints rates, ESP Reputation’s, Content Filtering, Deliverability Rates etc. of the past campaigns via third party tool called INBOX TOOL powered by return Path.

Knowledge of CAN-SPAM, Bounce Mail Management, Email Alignments, Handling templates, Logos, Images, Spam Mails. Technical knowhow of Mail servers, Spam filters & Email deliverability.

• Automating setup for Sending TRIGERED Emails for WELCOME & LIFECYCLE Emails Automating setup for sending Triggered based E-mails on NEW signup’s and Subscription

Renewals. Sending auto responses mailer’s campaign’s basis customer Life-cycle at various stages of

Campaign funnel.Prepare Campaign Measurement and Performance Analysis Reporting’s

Post Email Campaign deployment analysis in-terms of Opens, Clicks, Unsubscribes, delivered etc. & other customized high Level Email Metrics reporting per Marketer’s requirements.

Online Events, Webinar attendee reports in-terms of open/click and attendees. A/B Testing reports for Response analysis.

Domain: Registration system (Capture Sign up forms details), World Wide Events, EXACT-TARGET, Execution Planning (setting up budget and tracking codes), HTML, AMP scripting, CSS, Photoshop, Dreamweaver, MS-Office, Microsoft Web Expression, HubSpot.

Languages HTML, CSS, AMPSCRIPT, MS-OFFICE (Word, PowerPoint, Excel, Outlook)Tools/Software Dreamweaver, Microsoft Expression Web, Basic PhotoshopEmail-Automation Tools

Exact Target, Marketo, HubSpot, GoToWebinar

• Marketing Campaign Managements• Core Email marketing & related tasks• Work on advanced Automation tools like Hubspot etc. for complete Marketing Automation• Marketing Campaign Data Segmentation and Email List managements• Work on Exact-target & similar automations tools for executing/automating Email campaigns.

Generating reports for analysis and future Campaign optimization• Marketing Campaign Measurement and Performance analysis• Work related to Internet marketing (Customer Analytics, Web analytics, SEM, Social Media etc.)

Awarded as Best Performer of the Year (2011-12) in Wunderman Awarded as Rookie of the Year (2013-14) in Cvent

TECHNICAL SKILLS

AREA OF INTEREST

EXTRA-CURRICULAR ACTIVITIES

Awarded as Best Team Player of the Year (2015-16) in Cvent