Charting a Way Forward Making the Case for the
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Transcript of Charting a Way Forward Making the Case for the
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Charting a Way Forward Making the Case for the Value of Performing Arts Presentation in Canada
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Presentation and Workshop
1:30 – 1:50 pm Welcome & information sharing1:50 – 2:00 pm Questions and comments
2:00 – 2:45 pm Small group work on various topics2:45 – 3:00 pm Coffee break sponsored by TMB
3:00 – 4:15 pm Report back & plenary discussion
August 2012 - CITT
With financial support from / Partenaires financiers : Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion Canada Council for the Arts / Conseil des arts du Canada Government of Ontario / Gouvernement de l’Ontario Ontario Arts Council / Conseil des arts de l’Ontario Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse
Highlights - Interim Report of Findings (Year 1)www.valueofpresenting.ca
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ActivitiesRe
sear
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Hist
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Inte
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Dial
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Onlin
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Expl
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Year 1 Year 2
Continuing Evolution
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Published Findings and Resonance
• Interim Report of Findings (May 2012)• Supplementary Reports
Francophone minorities in Canada Rural and Northern PresentingAboriginal PresentingDance attendance
Possible additions– Demographics– Festivals– Theatre– Music/Classical
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Understanding ValueAttendance Benefits
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Breadth and Depth of Professional Performing Arts Attendance in 2011
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14%
75%25%
2 to 4
33%
5 to 11
21%
12+7%
Attended last year
Ever attended 86%14%
F r e q u e n c y
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Live performance is important to Canadians
Dance
Classical/symphonic music
Pop music
Theatre
Live performance
15%
20%
42%
44%
75%
22%
32%
45%
44%
71%
Attendance and Its Importance
Importance high Attended (last 12 months)
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High media-based viewing augments live performance; does not replace it
in Movie theatre
DVD / Blue Ray
On the Internet
Television
Live performance
28%
34%
46%
71%
75%
25%
36%
71%
Live performance versus media-based watching
Importance high Last 12 months watched/attended
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Frequent attenders engage more across media. Non-attenders watch, too.
Not attended in 12 months
Attended 5+
0% 50% 100% 150% 200% 250%
61%
76%
29%
62%
22%
47%
15%
41%
On television On the Internet On DVD/Video/Blu-Ray In movie theatre
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Presenters undertake many kinds of partnerships
Community benefits
AudiencesCommunities
Performing arts eco-system
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Presenter
FunderNon-arts
sectors
Agent
Creator Producer
Venues
Creator
Non-arts
sectors
Funder
AgentProducer
Producer
Presenter
Venues
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Partnerships very important to presenters
• Promoting partnerships beyond putting logos on posters – Key messages for
advocacy locally– Valuing this
aspect of the work within own organizations
– Learning how to report on the benefits/impacts of partnerships
Arts Community Education Government Private sector None0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
86% 84%78%
67% 64%
1%
Partnerships in last 3 years (small vs large communities)
All (N=288) < 5 k (N=70) > 100 k (N=111)
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Presenters at the heart of partnership
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Canadians recognize contributions to communities, quality of life and well-being
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Who benefits?
Individuals who attend perform-
ing arts 31%
The community as a whole
31%
Both equally38%
Who benefits from performing arts more?
• Canadians recognize strong community benefits of live, professional performing arts
• Especially true for – non-attenders
• 32% community;24% individual
– people in smaller communities• 34% community; 24%
individual
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Canadians think arts facilities are important
• Good quality of life and well-being for residents (66%)
• Strong sense of pride in community (61%)
• Economic development (59%)
• Better understanding between cultures (48%)
• Greater community safety through increased activity at night (31%)
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Similar top community benefits identified
What do you think that the main benefits of having performing arts presentation in the community are? (Up to 3)
As a performing arts presenter, what do you consider the top 3 benefits of your organization to your community? (Up to 3)
Canadians(N = 1,031)
Presenters (N=288)
Brings energy and vitality to community 42% Stronger sense of community identity or community belonging 76%
Improved quality of life and well-being of residents 38% More creative community 52%Stronger sense of pride in community (22%) +Stronger sense of identity to community (15%) 37%
More creative community 37% Improved health and well-being of individuals and families 30%
Greater economic development in community 32% Better understanding between cultures 29%
Better understanding between cultures 19% Increased cross-sectoral collaboration (e.g., business, culture, social services) 27%
Increased partnerships between different organizations in the community 12% Greater economic development 26%Better ability to attract and keep skilled workers in the community 10% Higher civic engagement 22%Raising public issues and generating public discussion in the community 8%
Greater safety through increased activity at night 4% Better capacity to attract and retain skilled workers 9%
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QUESTIONS AND COMMENTS
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Thank you! Merci!
Canadian Institute for Theatre Technology
L’Institut canadien des technologies scénographiques
With financial support from / Partenaires financiers : Presenters & Presenting Networks / Diffuseurs et les réseaux de diffusion Canada Council for the Arts / Conseil des arts du Canada Government of Ontario / Gouvernement de l’Ontario Ontario Arts Council / Conseil des arts de l’Ontario Government of Nova Scotia / Gouvernement de la Nouvelle-Écosse