Charmy care
-
Upload
amal-abdelli -
Category
Healthcare
-
view
31 -
download
0
Transcript of Charmy care
I. Problem:
800000 children in the world
Could be savedevery year
Few babies get the appropriate
food
Childrendomestic accidents
Mothers have lack of
knowledge
1/3 of babies between 6 and 23 month-old obtain sufficient dietary
diversity and meal frequency.
if only they were nourished in a way that
fits their needs.(According to
the World Health Organisation)
46% of children between the age of 1 and 4 in the world die from domestic
accidents(From Thesis doctorate
in medicine by Reboli Eric)
54% of women need help taking care of their baby (Declared Hajer Araissia: Researcher doctor at the
Faculty of Humanities and Social Sciences of
Tunis)
1
II. Solution:
Charmy Care
Charmy Care is the reply to all the questions and facts stated previously.
This application is the key of children nursing.
FoodA nutrition schedule with
the appropriate food that matches each age, with the right quantity
and preparation.
2
Follow the child’s physical and psychological growth.
A record of medical history, Allergies and previous
treatments. Reminders of medical check and vaccination…
AdviceAdvice on the most
common health problems, baby’s
hygiene and security with tutorials…
Health
II. Solution:Value propositions:
A social network where all mothers can meet, share experiences, and stories.
Access from anywhere with a special platform for nurseries.
Multiplatform application.
Secure entrances.
Personalized with: a guide character“charmy”, a diary, personalized wallpapers and photos album.
Build on professional trustful resources pediatricians, nutritionists, medical students…)
Keeps a record of all health information.
Based on an investigation with statistics of mothers’ problems, needs and suggestions.
Month to month membership plans.
3
III. Business model:
4
Customer segments
Customer relationships
Valuepropositions
Key activities
Key resources
Partners
Channels
Revenue streams
Coststructure
Developer in multiplatform.App designer.Medical experts.Community manager.
Developing software for children. Value added activities.Marketing.
App stores.Website and Facebook page.Clinics.Malls.
keep regular contact through a mail newsletterAsking costumers’ feedback.Holding special events.
OOREDOOUNICEF
Research & Development.Marketing.Local & Human resources.
ParentsBabysittersKindergartens
Social network.Secure entrances.Personalized with: a guide character “charmy”.Based on an investigation with statistics of mothers’ problems.Build on professional trustful resources.
Freemium mode.Monthly costs of added services.Advertising.
IV. Marketing strategy:
5
Social network
Nurseries and kindergartens
Gynecologists and pediatricians' offices
Malls and baby shops
IV. Marketing strategy:Promotional strategy:
6
1st year 2nd year 3rd year
For the two first years: National and Arab levelThen we determine to reach an
international level
Create a sponsored Facebook page.Visit medical congress,
malls, baby shops, kindergartens.Take part in children’ shows
at TV or on radio.
Participate in events to sensitize moms and promoting our product.
Develop a social network integrating pediatricians, clinics, hospitals
and kindergartens.
Getting the support of international or foreign children organizations.
Cooperating with well-known marketing companies.
V. Team background:
7
Amal ABDELLIChief Executive Officer
A 22-year-old ICT engineering student at Sup'Com and treasurer
at Netlinks( a technology association), she passed a training at the billing
support and VAS department of
OOREDOO.
Hamdi REJEBChief Creative Officer
A 22-year-old ICT engineering student at
Sup'Com and the creative leader at Netlinks Sup’Com.
He was charged of the design community of
TEDxSupCom and Sup’Com Open Days.
Marwa BEN MBAREKChief Operating Officer
A 22-year-old ICT engineering student at Sup'Com and general
secretary at Netlinks. She contributed in the
organization of several events such as
TEDxSupCom, NetlinksDay and TCPC 2014.
Mokhles ELHENIChief Technology Officer
A 21- year-old software engineering student at INSAT and the technical
manager at Netlinks INSAT. He is very keen of coding and he has a great
competence and impressive technical
skills.
Soumeya MAYARAChief Medical Officer
A 23-year-old medical student, actually enrolled in 5th year (University of
Medicine of Tunis) founder of 3
students' organizations : 3S, Research club and
Fandasia. She also did 2 trainings in pediatrics.