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18/19/2010

Charlotte USA – The New Energy Capital

Mission Statement

Position Charlotte USA as a recognized leader in the development and use of energy to attract jobs

and investment to the Charlotte region.

What is the New Energy Capital initiative?

• Began in 2009 with the support of Duke Energy, the Charlotte Regional Partnership, and the Charlotte Chamber of Commerce.

• A community led initiative focused on supporting and growing the area’s energy sector businesses, research centers and educational resources that will create a recognized hub for job growth in the region.

How Are We Organized?

Advisory Board

Business Development & Marketing Work

Group

Workforce Development Work Group

Technology Development Work Group

Public Policy Work Group

What Do These Groups Do?

• The Advisory Board provide input, direction, accountability, and contacts for the initiative.

• Each of the four workgroups have volunteer leaders who work with team members to accomplish specific annual objectives and tasks.

• All participants are volunteer ambassadors for the Charlotte USA region.

Who are Some of the Anchor Organizations?

How Do We Define the Energy Sector?

• Over 240 businesses• More than 26,000 employees• Over 4,000 new jobs announced since 2007• Representing a variety of Subsectors including:

– Air Handling and Environmental Controls– Energy Efficiency– Energy Engineering, Infrastructure, & Generation– Storage and Materials– Manufacturing / Industrial– Recycling & Waste– Transportation– Water & Wastewater

What are the Markets/Industries?• Air Handling & Environmental Controls

– Cleanup / Safety, Emissions Controls, Monitoring and Compliance, Trading & Offsets

• Energy Efficiency– Lighting, Building Materials, Glass, Electrical Components, Appliances

– Energy Efficiency Services and Software

• Energy Generation & Engineering– Nuclear, Solar, Biofuels, BioEnergy

• Energy Infrastructure– Management, Transmission, Datacenters

• Energy Storage– Fuel Cells, Advanced Batteries, Hybrid Systems

What are the Markets/Industries?

• Advanced (Green) Materials– Nano, Bio, Chemical

• Manufacturing / Industrial– Advanced Packaging, Monitoring & Control, Smart Production

• Recycling & Waste– Recycling, Waste Treatment

• Transportation– Vehicles, Logistics, Structures, Fuels

• Water & Wastewater– Water Treatment, Water Conservation, Wastewater Treatment

What Are Our Competitive Advantages?

• Competitive, proven business environment for manufacturing

• Competitive, proven business environment for services/engineering

• Accessibility to markets and customers (Eastern coast of U.S.)

• Hub Airport with direct international flights

• Skilled workforce with transferable skills

• UNC Charlotte / Charlotte Research Institute

• Existing “Energy Cluster”

• Recognized R&D Centers that include EPRI and EPIC

• NC Renewable Portfolio Standard and Other Policies / Incentives

What Have We Accomplished So Far?

• Established the brand• Built the framework for the initiative• Completed major market research and

marketing events, materials, and public relations outreach

• Tapped energy and engineering meetings and events to build momentum

• Identified additional areas of energy sector to balance effort

Future Activities• Launch new web portal (Fall 2010)• Target market and recruit energy companies• Secure future energy meetings and events• Enhance social networking system• Establish workforce partnerships with k-12 system• Hold professional development sessions and diversify

energy orientated disciplines across community colleges and universities in region

• Develop balanced technology and financial assistance support resources and network

• Engage policy makers to support broad energy issues

How Do I Get Involved or Learn More?

• Contact David Swenson with the Charlotte Regional Partnership at 704-347-8942 or dswenson@charlotteusa.com.

• Check out www.thenewenergycapital.com• Join the LinkedIn Group “Charlotte USA – New

Energy Capital” • Spread the word that Charlotte USA is “The New

Energy Capital”