Charlotte County Fourth Quarter 2014 Tourism Presented to: Charlotte Harbor Visitor and Convention...

Charlotte CountyFourth Quarter 2014

Tourism

Presented to:Charlotte HarborVisitor and Convention BureauResearch Data Services, Inc.February 24, 2015

Research Data Services, Inc. 02.24.15

Fourth QuarterOctober – December 2014


Key Visitor Metrics (Oct. – Dec. 2014)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)

• Oct. – Dec 2014: 59,200 people

• CY 2014: 351,600 people

Estimated Number of

Visitors

• Oct. – Dec 2014:

$51,275,100• CY 2014: $296,016,500

Estimated Direct

Expenditures

• Oct. – Dec 2014:

$78,194,500• CY 2014: $451,425,100

Total Economic Impact


Key Visitor Metrics (Oct. – Dec. 2014)(Overnight Visitors Staying in Charlotte County Commercial Lodgings)

• 2.4 peopleAverage

Immediate Party Size

• 6.7 nightsAverage Length

of Stay in Charlotte

• $2,078.72Average Party Budget


Visitor Origin Distribution (Oct. – Dec. 2014)

34.4

6.817.4

19.6

7.6

10.04.2

FloridaSoutheastNortheastMidwestCanadaEuropeOther U.S.


Charlotte Q4 2014 Visitor Zip Code Mapping (Oct. – Dec. 2014)


Charlotte County

Occupancy ADR

2013 * 2014 2013 * 2014

October 46.9% 51.0% $75.18 $80.57

November 50.3 50.4 76.04 75.82

December 45.7 54.8 75.53 77.84

Oct. - Dec. Average 47.6% 52.1% $75.58 $78.08

Smith Travel Research Occupancy

* 2013 Update


Purpose of Trip(Multiple Response)

Q4 2014

Vacation/Getaway 85.4%

To Visit with Friends/Family 29.2

Business/Meeting 8.2

A Kayaking Trip 6.6

Family Events 6.3

Golf/Tennis Trip 4.9

A Fishing Trip 4.6

A Boating Trip 4.2


Types of Websites Consulted for Travel Information (Multiple Response)

Q4 2014

Destination Sites 50.2%

Hotel Websites 49.1

Airline Websites 43.8

Review/Rating Sites (i.e., Trip Advisor, Yelp, etc.) 40.7

Booking Sites (i.e., Travelocity, Expedia, etc.) 37.5

Mapping Sites (i.e., Map Quest, Google Maps, etc.) 30.7

Restaurant Websites 28.5

Rental Car Websites 25.0

Daily Deal/Coupon Sites (i.e., Groupon, Living Social, etc.)

17.1

Social Networking Sites (i.e., Facebook, Twitter, Pinterest, etc.)

16.0


Booked on the Internet for Trip (Prompted)

60.7

39.3

Yes No/Don't Know


Charlotte Messaging

•40.3%Seen/Read/

Heard Charlotte Message

•78.1%Influenced

(Base: Resp. who saw/read/heard

msg.)


How Visitors Travel to Charlotte

Personal Car Fly Rental Car0.0

10.0

20.0

30.0

40.0

50.0

60.052.1

46.142.0

Q4 2014


Airports Deplaned (Visitors who flew)

Tampa Intl SW FL (RSW)

Orlando/ Sanford Intl

Miami Intl Punta Gorda

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

45.0 40.7

31.5

11.16.0 4.3

Q4 2014


Repeat Charlotte County Visitation

Q4 20140

102030405060708090

100

29.7

70.3

First Time Repeat

2.1% of Q4 2014

visitors are visiting

Florida for the first

time.


How First Learn About Charlotte (Multiple Response)

Q4 2014

Recommendation 59.9%

Internet 38.2

Brochure/Visitor Guide 14.6

Magazine/News Story 8.3


Type of Lodging Used

0.0

20.0

40.0

60.0 48.2

25.0 23.3

Q4 2014


Party Composition (Multiple Response)

Couple Family With Friends

Single Group of Couples

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0 63.9

25.0

8.6 8.2 6.6

Q4 2014

Traveling with Children/Young Adults Q4 2014:

16.7%


Activities Enjoyed in Area(Multiple Response)

Q4 2014

Dining Out 86.6%

Beach 83.6

Relaxing 78.7

Walking on the Beach 69.7

Shopping 59.0

Reading 56.9

Pool 55.6

Swimming 52.3

Shelling 43.6

Visiting with Friends/Relatives 37.2

Fishing 26.2

Bars/Nightlife 23.5

Bird Watching 19.5

Boating 17.9

Golfing 15.5


Satisfaction/Plan to Return

Q4 20140

10

20

30

40

50

60

70

80

90

100

6.3

90.7

97.0

CombinedVery Satis-fiedSatisfied

92.9% of Q4 2014 visitors

plan to return to the area.


Demographics

Q4 2014

Average Age 56.2 years

Median Household Income

$102,064


Charlotte Comments Love its quaintness. Close to home, affordable. Fabulous, unspoiled beaches. Great escape from the cold. Old Florida. Great quiet place. It's a great family vacation place; lots to do. Best beaches in the world. Relaxing, safe, clean, and friendly. Great restaurants and shops. Very pretty area, lots to do, even on rainy days. Quiet spot, great place to unwind and relax. Friendly, affordable luxury. Great place away from crowds and congestion. A real

community, not a resort. It is beautiful, carefree, warm, relaxing place to be and visit.


Charlotte Comments

Thank You!!

Charlotte County Fourth Quarter 2014 Tourism Presented to: Charlotte Harbor Visitor and Convention...

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