Charlie Richards
Transcript of Charlie Richards
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Innovation in Research: The Case for the (sort of) Defence
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Innovation is not a dirty word
‘Thinking outside the box’ isn’t always particularly desirable*:
*c/o Scott Adams
But adaptation is essential to remain competitive in a service industry
‘Today, maybe I’ll bring one of the planes in to land on the
terminal roof…’
‘I’m bored of replacing the organs… Let’s put a carrot
in there’
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So what’s the case for adaptation?
…the wor ld has changed!
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Haven’t we adapted naturally?
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Haven’t we adapted naturally?
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Haven’t we adapted naturally?
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What’s the motivation for innovation in research?
The Philosophical Ideal?
What Client Stakeholders
Need?
What Respondent Stakeholders
Need?X
X
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We may be guilty of innovating in the wrong way
The Philosophical Ideal?
What Client Stakeholders
Need?
What Respondent Stakeholders
Need?
STEROIDS
GYM
EVOLUTION?
XX
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The verdict?
…research is a bit guilty
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The sentence?
• Innovate MORE!
• Innovate into AGILITY
• Innovate a new MINDSET
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