Charli Matthews, Transform Conference 2012
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Transcript of Charli Matthews, Transform Conference 2012
Values
Thing #1
Everyone sounds the same
Leadership
Passion
Integrity
Accountability
Collaboration
Innovation
Quality
Quality
Value
Innovation
Trust
Service
Proud
People integrity
Customer commitment
Product & service excellence
Thing #2
The principles are abstract
Be professional
Be adventurous
Add sparkle
Thing #3
Get real
Operational excellence
Doing everyday things better
Don’t fuck with
the swoosh
We’re a frugal company. But
don’t show up
dog tired just to
save a few bucks.
Use your common sense.
Start with your language
Moo loves ambitions
Moo loves clever
Moo loves resourceful
Moo loves nice
Moo loves passionate
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