Charity golf seminar final

Producing a Successful Golf Tournament

Raising Money

& Raising Awareness

Presented by:

The Courses at Forest Park

Matt Kaiser – Director of Golf

Aaron Loehr –Event Manger

Kevin Kroll –Director of Tournament Sales

Jeff Raffelson –General Manager

What Do You Hope to Accomplish?

• Raise Money for an Organization, Association, or Charity

• Raise Money for a Scholarship Fund

• Are you trying to build awareness?

Let’s Get Started

• Golf Course

• Date and Time for the Event

• Expected amount of Golfers

Public vs Private Golf Courses

Public• Price• Date Availability• Willingness to work

with groups of any size• Course could be open

to the public depending on the size of your event

• Unique Features

Private• Exclusivity • Desire to play a

course that you would normally not be able to play

• Selective on Groups• Date Availability

What Size of Venue are You Looking For?

• 9 Hole Facility – Up to 72 Golfers




Where is the Golf Course Located?

Ask yourself a couple of Questions

• Where would you get your biggest draw?

• What kind of atmosphere are you looking for?

• There are some courses that people will drive to because your event is there.

Date and Time

• Are you looking to play early or late in the Season?

• What Time are you looking to play?

AM vs. PM

• General Rule: If you get to pick the date and time the course gets to pick the price. If you want to pick the price, the course gets to pick the date and time.

Tournament Planning 101

• Decide on a Tournament Chair

-This person will ultimately be making all of the decisions.

-The vision of the Chair will ultimately reflect in the success

of the tournament.

- Honorary Chairman


• The Role of a Committee

- Used to divide up the amount of work.

- Collaborate to make smart decisions.

- Bring in Tournament Participants.

- Bring in Sponsorships


• Tournament Volunteers

- How Many?

- What will they do?

- Where do I find them?


• Event Planners

- When are they appropriate?

- Put together tournament material

- Logistical Issues

- Silent and Oral Auction

Formats and Contests

• Scramble• Shamble• Stroke Play• Golf a Thon• One Club

• Longest Drive/Putt• Closest to the Pin• Straightest Drive• Buy a Birdie• Throw the Ball• Buy a String• Marshmallow Drive

Where are you Going to Raise Money?

• Player Entry Fees

• Sponsorship

• Silent Auction

• Oral Auction

• Golf Course Games/Gimmicks

• Raffle

• 50/50

Tournament PackagesWhat are you going to offer to each golfer?

• Breakfast or Lunch • Dinner• Appetizer Package• Drinks on the

Course• Open Bar• On Course Food

Package

• Bag Drop• Golf and Carts• Goodie Bags• Shirts • Golf Balls• Tees • Attendance Prizes• Prizes for Winners

Getting Players

• Getting Players– Publicity (Start Advertising)

• Word of Mouth

• Flyers/Brochures

• Signs/Banners

• Church or School Publications

• Social Networks (Facebook/Twitter)

• Email Blasts

• Radio

• TV

• Newspaper/Magazines

Getting Players

• “Don’t Play Together”– Each committee member or volunteer responsible

for 2 teams (8 Players)– Encourage friends to split up – branch out– Establish Early Entry Incentives

• Cardinals Tickets/Raffle

– Collect Golfer Info – Start Database for Next Year’s Event

Getting Sponsors

• Sponsors are Essential for producing a successful tournament– Work with Local Businesses (Sell the value of their

sponsorship)– Create Sponsorship Levels

• Title Sponsors ( ie. Eagle, Birdie, Bogie)• Lunch & Dinner Sponsor• Beverage Cart Sponsor• Holes Sponsor• Contest Sponsor• Hole-N-One Sponsor

– Sponsor Signage

Tournament Timeline

• 12 Months In Advance– Select Course, Date, & Time– Establish Goals– Pick a Chair & Develop Committee– Start Sponsor Search

• 6 Months In Advance– Pick/finalize food & beverage menu– Establish Entry fees, deadlines, etc…– Develop Committee Plan– Start player search

Tournament Timeline

• 3 Months in Advance – Start Advertising– Direct committee focus to finding

players/sponsors– Finalize tournament activities

• (ie. Guest speakers, contests, entertainment)

• 1 Month in Advance– Confirm Shotgun Start/Tee Times– Confirm Food & Beverage – Create Program Guide– Meet with golf course to discuss tournament set-

up & logistics

Tournament Timeline

• 7 Days Out– Confirm Final Number– Coordinate w Volunteers/Committee

• 3 Days Out – Final Pairings – Confirm Contest– Final Walk Through

Tournament Day

• Develop Tournament Schedule– Coordinate Committee and Volunteer Arrival Time – Volunteer Registration or Hole Placement– When to start registration?

• Typically 1 ½ Hours before Tee-Off– Announcements, Start, and expected Finish

• Start 7:30/Finish 12:30 • Start 1:30/Finish 6:30

– Breakfast, Lunch, or Dinner• Lunch during registration• Dinner – coordinate with scoring/auction

– Awards Ceremony– Auction

Tournament Logistics

• Registration– Capture Golfer Info

• Allow room to register numerous golfers at a time

– Capture Additional Revenue• Allow room to keep selling

– Raffle Tickets

– 50/50

– Mulligans

– Games - Get Creative (Put the Sting, Sell a Skirt)

– Sell Merchandise (T-shirts, Nike Apparel)

– Goodie Bags

Tournament Logistics• Sign Placement

– Most Courses will provide this service• Foursome Photos

– Check with course for preferred venders or in-house photos• Announcements

– Recognize your sponsors, thank your guest– Courses typically handle rules, games, etc…

• Contests – Traditional (Closest to the Pin/Longest Drive)– Buy a Birdie– Pro or Tiger Drive

• Scoring– Flights

• Flights should be determined by amount of golfers or prizes available– Prizes

• Save yourself money! Solicit golf courses for rounds of golf

• Auction Silent or Live

Post Tournament

• Send out thank you letters to:– Sponsors– Donators– Players

• Perform an evaluation on Tournament– Takes Notes (What can you do better next year?)– Provide the Golf Course with Feedback

• Book or Set Up Potential Date for Next Year

Thank You!&

Good Luck!

Let us know if we can help you in the future

314-367-1337

Charity golf seminar final

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