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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL BUILD ENVIRONMENT

INTRODUCTION TO BUSINESS [BUS30104]

GROUP MEMBERS:

HWANG WEI LI (0319756)

CHEE WEI SHAN (0319572)

LEE KAI YUNG (0318314)

CHAN JIA XIN (0319565)

Final Assignment: Charity Drive Event

Lecturer: Chang Jau Ho

Submission Date: 12pm, Friday, 30th January 2015

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Table of Content

No. Title Page

1 Executive Summary 3

2 Objectives 4

3 Target Market 5

4 Competition Analysis 6

5 Product and Packaging 7

6 Pricing 8

7 Promotion 9

8 Sponsors 10

9 Distribution 11

10 Green Measures 12

11 Human Resource Planning 13 – 14

12 Evaluation of Results 15 – 16

13 Appendices 17 - 19

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Executive Summary

This is the report that record everything that happened in our charity drive week and

the summary of what we have learnt during that period of time. In this report, we will be

talking about the objective of our charity drive, which is to earn money and donate it to a

charity organization. The organization we choose are a Chinese Buddhist organization which

currently helping the flood victims in Kuala Krai, Kelantan. Unfortunately we didn’t reach

our target sales amount but we still manage to get at least half of the amount.

We are targeting students and teacher around the campus because we are selling

foods. We also have very strong competitors because there are few group also selling food.

For the product and the packaging, we use a very eco-friendly way to do it and our packaging

are all recyclable. The pricing of our products is fair and affordable for everyone especially

student. To promote our charity drive, we use several way to do that, through Facebook,

poster and face-to-face conversation to engage with customer. Also we having a very tough

time finding our sponsor and we get rejected many times, but still manage to find a

sponsorship who willing to sponsor products for us to run the charity drive.

We distribute the task to very members of our group so that we can get things done

easily and in an efficient way. At the end of the charity drive, we end up earning a total of

RM2025.00, after cutting off our expenses, we still manage to get RM1675.00 and donate it

to the charity organization. To be said that this is not an easy task to do but we surpass our

limit and get this done although the result is not ideal. Along the approach to the target, we do

have good and bad times when running our business and it was fulfilling seeing them

through.

YouTube link: http://youtu.be/fxuL1V1AErQ

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Objectives

We had chosen Fo Guang Shan Malaysia as the charity organization that we will donate the

money to. The reason we will donate the money to them is because they are recently helping

the flood victims of Kuala Krai, Kelantan and also we hope that we can help those persons in

needs in the name of a loyal Buddhist. Water drop Teahouse Sdn.Bhd, the business who

sponsored the food is actually an F&B business under the name of Fo Guang Shan Malaysia.

So, when we said that we will donate the money to Fo Guang Shan Malaysia, they agreed

sincerely that they will sponsored us the food for the event, which are the fried rice, fried rice

noodles and Nasi Lemak.

During the event, we targeted RM1000 from the donation and RM1000 from the sales of

selling fried rice, fried rice noodles, Nasi Lemak and herbal eggs from the charity drive event.

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Target Market

Before we started to plan the whole event and things to be sold, we need to know who are

the customers, their needs and wants and other related information about the customers.

Target Aspects Requirement from customers

1. Who are your customers?

- Main customers: students & office

staffs of Taylors University

Lakeside Campus - Students from Inti College Subang

Jaya, Sunway University & Taylors College Subang Jaya.

2. Background of customers? - Multiracial customers since we are selling vegetarian food.

- Vegetarian-based customers - Customers who emphasize healthy

living.

3. Customer’s wants and needs - Preferring handy and convenient

packaging where they can eat at

anywhere they preferred. - Cheap food price with standard

portion. - Healthy and minimal greasy food.

- A healthy tea time snack.

4. Customer’s spending power Since our main customers are mostly students, their budget on spending the food would be as low as possible.

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Competition Analysis

There were lots of group of competitors during the Charity Drive Event, however the two

main competitors which was Marayo, Jia Min's group and EAT & GO which was Carlson's

group.

Competitors (Group

Named)

(Marayo) Jia Min’s

group

(EAT & GO) Carlson'

group

What are they selling? Food and beverage such as

fruit cups, grill chicken, lemonade and bruschetta.

Food only such as curry puff

and Domino's Pizza.

What are their strengths? The bruschetta looked good and attractively presented with variety flavours and

toppings.

The famous brand, Domino's Pizza. They reheated the food, ensuring the customer

had a hot and crunchy pizza.

What are their

vulnerabilities?

It wasn’t fresh as the fruit

was cut into pieces because some of the fruits turned yellowing half an hour later.

- It wasn’t so fresh if

customer were to keep the pizza for

dinner. - Pizza is expensive

than noodle and rice.

Pricing of their product Fruit cups: RM5 Grilled chicken: RM5

Lemonade: RM3 Bruschetta: RM3 each, RM8 a set

Curry puff: 2 for Rm4 Domino's Pizza: RM10

personal pizza

Why would/do their customers buy from them?

- Unique food and beverage especially

the bruschetta. - Size is small and

perfect for tea time.

- Famous brand Domino's Pizza.

- Easy, fast and convenient.

- Can be eat anytime due to longer storage time.

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Products and Packaging

A) Products

B) Packaging

YouTube link: http://youtu.be/vmjahu1GZu8

Products Description Features and Benefits

Main Products: Vegetarian Nasi Lemak

Vegetarian Nasi lemak served with vegetarian curry mutton, peanuts, crispy crackers, sambal

& vegetable.

The rice was cooked using Pandan leaf instead of coconut milk which is

healthier and low cholesterol.

Fried Rice

Vegetable fried rice with French

beans, carrot dices, peas & corn dices.

Contains carbohydrate that

provides energy.

Fried Rice Noodle

Fried rice noodle with

vegetables.

Less in saturated fat and

seasoning as it used soy sauce and salt only.

Snacks: Herbal Egg

- Herbal eggs which were cracked for soup to seep

through. - Cooked in concentrated

traditional Chinese herbs and tea soup.

At RM2 per egg, herbal eggs are a cheap and healthy

alternative choice of snack. High in protein and Vitamin B but low in saturated fat.

Product Packaging Vegetarian Nasi

Lemak

The Nasi Lemak was packed in the transparent lunch box.

Herbal Eggs

The herbal egg was put in a small transparent plastic bag.

Fried Rice & Fried Rice Noodles

Packed in transparent lunch box

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Pricing

Products Cost Price(RM) Selling Price(RM)

Fried Rice Noodles 2 5

Fried Rice 2 5

Nasi Lemak 3 6

Herbal Egg(1 unit) 0.60 2

Herbal Egg(3 unit) 1.80 5

The herbal eggs are homemade herbal eggs so the price will be higher and normally the price of Nasi Lemak is around RM 1.50 to RM2.50. But we are selling RM 6 because it is a healthy Nasi Lemak which uses pandan leaf instead of coconut milk and also comes with

vegetarian curry mutton.

When we were facing difficulty to sell them, we will lower the quantity to be ordered for the next day and also lowered the price. If we were selling them faster than anticipated, we would make some offer such as 3 herbal eggs for RM5 and not RM6, or buying 1 Nasi Lemak with 1

herbal egg will be RM7.

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Promotion

To promote our product, we had come out with a marketing message, which is “Help

the flood victims of Kuala Krai”. We choose this message is because the charity organization

is currently helping the victims of the flood in many ways, by providing food, daily supplies,

shelter and also man power.

The main tools we used to promote our products is through Hand-produce poster,

Facebook and face-to-face conversation. We choose this few method to promote is because

we can have our stall and product details on the poster, example the product name and prices.

Besides, Facebook is a very popular social networking sites, that why we decided to use it to

promote our products. Face-to-face conversation is the best way to catch customer attention

by giving details to customer in an easy and direct way and we also be able to pursuit the

customer to buy our products.

Poster of our stall Hand drawn poster with product

name and prices

Our Facebook Page

YouTube link: http://youtu.be/Jr7HGCZuM0g

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Sponsors

Other than selling the food to help achieve the target profit, which is RM2500, we also

found some sponsorship to either sponsor our products sold or for financial aspects.

Sponsors’ Name

Sponsors’ Aspect

Water drop Teahouse Sdn. Bhd Madam Amy Leow

1. Who have you approached for

sponsorship?

Water drop Teahouse Sdn. Bhd (A food and beverages (F&B)

business)

Madam Amy Leow (individual)

2. Why we target them? - Group leader is a member

of Buddhist Club who helped out at the booth

during the Lakeside Bazaar, 4 November 2014.

- The booth were selling

vegetarian Nasi Lemak &

vegetarian Hotdog - These food were

sponsored by the Water drop Teahouse Sdn. Bhd.

- Hwang Wei Li’s aunty.

- A housewife who always

cooked vegetarian food for events.

- A loyal Buddhists who

willing to sponsor after knowing the profit

earned will donate to Fo Guang Shan Malaysia.

3. What form and how

much they sponsored?

40 packs fried rice noodles, 40

packs fried rice, 90 packs vegetarian Nasi Lemak.

160 herbal eggs

4. How did we approach them?

- Called the person via telephone call and told

them what was happening. - Went to Persatuan

Meditasi Fo Guang Shan Selangor, Ss3, Taman

Universiti for further discussion after they

agreed to meet us. - Agreed to sponsor us and

came up with a written proposal.

- Called the person via telephone call and told

them what was happening

- Asked whether she can sponsor us or not.

- Group leader met with her for further discussion

- Agreed to sponsor us the herbal eggs.

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Distributions

Products’ Aspects Nasi Lemak, Fried Rice

Noodles and Fried Rice

Herbal Egg

Method to get the product

- We got all the food from Water drop Teahouse located in ss3,

Taman University. - Distance from campus to there

is around 10 minutes and every day at 11a.m, one of the group member will drove to there and

take the food.

Our group leader will go to Mdm. Amy’s house to

take the herbal eggs early in the morning and sold it before the Nasi Lemak is

available.

sales location

Only available in Taylor's University - Taylor's University

- Taylor's College - INTI International

College Subang Jaya

- Sunway University

How quickly can you deliver the products

These food are not available for delivery.

This delivery service is only available to our

friends. The area is within the USJ, Subang Jaya and the delivery hour is less

than 30 minutes.

How many customers can you

reach effectively

Around 20 per day from Monday to

Wednesday. Thursday and Friday are not available due to lesser customer.

It is around 30 per day.

Can your customers order your products online? Via phone?

Not available for delivery. Customer can order through phone call and WhatsApp.

How much donation do we get per day

The donation we get from:

Taylor's University

Taylor's College

INTI International College Subang Jaya

Sunway University

It is around RM25 per day.

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Green Measures

Our product are mainly food, vegetarian food, the food in a very environmental

friendly way. Eco-friendly way to cook is not only benefit to the environment, but also to

human body, the food we use was all organic vegetable, it can keep chemical out of body as

well as the air, soil and rivers. Besides the way we package our products also in an eco-

friendly way. For the rice and noodle, we use disposable plastic food container instead of

Styrofoam box, this is because plastic box can be recycle or reuse but Styrofoam box can’t do

so and it take a long time to decompose and also will release poison gas. As for the herbal

egg, we use plastic bag to pack and distribute it to customer.

The way we distribute our products mostly is done by foot throughout the campus, so

the carbon footprint is low. The product waste like I said just now, both of it can be recycle

and for the disposable plastic food container can be reuse. The way we reduce our

consumption of electricity is we use warmer to keep our product insulation pot which does

not require any electricity. When running the event, we use recycle paper to note down our

sales, as for the poster that contain the products’ name and price, we reuse and reuse for the

whole week of charity drive so that we can save paper.

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Human Resource Planning

Since this is a group assignment, we need to organize our job title and job role equally so that

we can coordinate to work effectively as a team and manage to come out with a better

solution by discussing with each other when we face problem.

The Functional Structure

Job Title

Job Scope

1.Project Manager - Discuss type of food to be sell for

the event with members. - Finalise and ensure all the work are

prepared for the event: poster, Facebook page, amount of food to

sell daily, sponsorship letter - Lead and supervise the whole team

during the event.

2. Secretary - Record all the information discussed

during the meeting & inform project manager the final sponsors.

- Prepare sponsorship letter and

checked by project manager.

- Collect all analysed work from marketing and accounting

department.

Project Leader

Hwang Wei Li

Secretary

Lee Kai Yung

Accounting Department Chan Jia Xin

Marketing Department Chee Wei Shan

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3. Accounting Department - Record amount of daily sales and donation and prepare a Profit &

Loss Statement. - Inform the total amount to Project

Manager. - Record and collect all the receipt of

the expenses.

4.Marketing Department - Collect the customers’ wants and

needs before setting price

- In-charge of promotion

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Evaluation of Results During the charity drive, what we did right was by deducting the quantity of nasi lemak

when we realized that we could not finish selling it before it got smelly in the first day. And for the nasi lemak that we did not managed to sell out, we gave it to the workers in Taylor’s

University Lakeside Campus. And what we did wrong were we ordered too many food and wasted for the first day

because they gone smelly due to not many people buying it, and we also set the cost too high for nasi lemak, some of the customer were shocked when they heard the price RM6 for a

pack of nasi lemak. If we can repeat the event one more time, we would change to other type of food to sell

and not selling heavy food, because normally customer will just buy a snack and not fried rice or nasi lemak. And the only snack we sold was herbal eggs.

Reflection Video

YouTube link: http://youtu.be/SPmsBncF2VM

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Profit & Loss Report

Income Statement of Charity Drive Event

Revenue

Sales $775

Less: Cost of Goods Sold $0

Gross Profit $775

Add: Other Revenues (Donation) $1,250

Adjusted Gross Profit $2,025

Less: Operating Expenses

Expenses A $250

Expenses B $100

Total Operating Expenses $350

Net Profit $1,675

Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)

S. Price $5.00 $5.00 $6.00 $2.00 $5.00

Units 16 15 42 104 32

Rev $80.00 $75.00 $252.00 $208.00 $160.00

Fried Mee Fried Rice Nasi Lemak Herbal Egg (1 for $2) Herbal Egg (3 for $5)

C. Price $0.00 $0.00 $0.00 $0.00 $0.00

Units 16 15 42 104 32

Rev $0.00 $0.00 $0.00 $0.00 $0.00

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Appendix

Cheque for sponsor

Receipt of typhoid injection

Proposal of our charity drive

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Shopsorship letter

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