Charity Comms Innovation presentation 30 January 2013
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Innovations and trends in communications, brand and fundraising Cutting edge thinking: how innovation drives fundraising, services and awareness Jonathan Simmons, 30 January 2013
description
Founder of Public Zone and Zone board director Jonathan Simmons was the key note speaker at the Charity Comms Innovation event on 30 January 2013. Here's the presentation he gave. Let us know what you think via @publiczone.
Transcript of Charity Comms Innovation presentation 30 January 2013
Innovations and trends in communications, brand and fundraisingCutting edge thinking: how innovation drives fundraising, services and awarenessJonathan Simmons, 30 January 2013
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Innovation?
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What can charities that provide support learn from Ushahidi?
What can charities that try to change policy learn from 38 Degrees?
What can charities that help communities thrive learn from Freecycle?
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5m+ member
s
3 billion views
Is it just new brands?
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Many of you have two key
components: Brand and Reach
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1. See ourselves as an intermediary
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The nature of the intermediary has changed
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The nature of the intermediary has changed
The user is much more in control
The role of the ‘intermediary’ is increasingly invisible
Your service is increasingly your brand
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The travel sector
Being a ‘new’ intermediary presents two questions:
What is your role?
How do you exploit this new landscape to achieve your aims?
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This is very hard for charities
Charities deal with vulnerable
people
Money must be spent wisely
There are no guarantees
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2. Where do I start?
A good idea
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2. Where do I start?
Goal InsightA good
idea+
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2. Where do I start?
Educate his cousins
“They wanted to pause and
repeat me”
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3. Technology plays a really important role
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Single minded, highly resourced projects that learn from others
4. The right mindset
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Single minded, highly resourced projects that learn from others
The
Guardian
Prod
uct d
ev
4. The right mindset
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MyFarm
Harnessing the power of digital to connect urban consumers with the rural environment
Best Public Sector
Campaign
Innovation Special Award
Best Digital Solution 2011
Awards Award
s
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Khan Academy received a donation of $1.5m from the Gates Foundation
Taskrabbit received $38m in funding to date
Facebook took £750m before profit
5. Be cautious of sustainability
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Charities are in a fantastic position to innovate
Becoming a ‘new’ intermediary can help meet your goals
It is hard and expensive but potentially rich in reward
