Chapter8 top10questions
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TOP 10 Learning Questions for Chapter 8 Identifying Market Segments and Targets Alvin S. Tsoi September 3, 2010
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Transcript of Chapter8 top10questions
TOP 10 Learning Questions for
Chapter 8Identifying Market
Segments and Targets
Alvin S. TsoiSeptember 3, 2010
1. The _____ illustrates variations in the Buyer-Readiness stage
A. Segmentation processB. Patterns of Target Market SelectionC. Brand FunnelD. Conversion ModelE. Loyalty Status
2
2. _____ is not an effective segmentation criteria
A. MeasurableB. SubstantialC. TimelyD. AccessibleE. DifferentiableF. Actionable
3
3. These are the levels of Micromarketing except
A. SegmentsB. LoyaltyC. NichesD. Local AreasE. Individuals
4
4. These are the decision roles in behavioral segmentation except
A. InitiatorB. InfluencerC. DeciderD. BuyerE. TesterF. User
5
5. Which of the following is true?
A. There are 3 behavioral variablesB. There are 4 behavioral variables C. There are 5 behavioral variablesD. There are 6 behavioral variablesE. There are 7 behavioral variables
6
6. Which of the following is true?
A. Shifting loyals are at the bottom of the Loyalty pyramid
B. Switchers are at the bottom of the Loyalty pyramid
C. Hard Core are at the bottom of the Loyalty pyramid
D. Split loyals are at the bottom of the Loyalty pyramid
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7. A consumer unswayed prices and competition is an example of
1. Shifting loyals2. Split loyals3. Hard core4. Switchers
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8. Salary is a this type of segmentation
A. GeographicB. DemographicC. PsychographicD. Behavioral
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9. A mother dictating the shampoo to be used by the child is a(an)
A. InitiatorB. InfluencerC. DeciderD. BuyerE. User
10
10. Determining the population size is a type of segmentation criteria
A. MeasurableB. SubstantialC. AccessibleD. DifferentiableE. Actionable
11
1. The _____ illustrates variations in the Buyer-Readiness stage
A. Segmentation processB. Patterns of Target Market SelectionC. Brand FunnelD. Conversion ModelE. Loyalty Status
12
2. _____ is not an effective segmentation criteria
A. MeasurableB. SubstantialC. TimelyD. AccessibleE. DifferentiableF. Actionable
13
3. These are the levels of Micromarketing except
A. SegmentsB. LoyaltyC. NichesD. Local AreasE. Individuals
14
4. These are the decision roles in behavioral segmentation except
A. InitiatorB. InfluencerC. DeciderD. BuyerE. TesterF. User
15
5. Which of the following is true?
A. There are 3 behavioral variablesB. There are 4 behavioral variables C. There are 5 behavioral variablesD. There are 6 behavioral variablesE. There are 7 behavioral variables
16
6. Which of the following is true?
A. Shifting loyals are at the bottom of the Loyalty pyramid
B. Switchers are at the bottom of the Loyalty pyramid
C. Hard Core are at the bottom of the Loyalty pyramid
D. Split loyals are at the bottom of the Loyalty pyramid
17
7. A consumer unswayed prices and competition is an example of
1. Shifting loyals2. Split loyals3. Hard core4. Switchers
18
8. Salary is a this type of segmentation
A. GeographicB. DemographicC. PsychographicD. Behavioral
19
9. A mother dictating the shampoo to be used by the child is a(an)
A. InitiatorB. InfluencerC. DeciderD. BuyerE. User
20
10. Determining the population size is a type of segmentation criteria
A. MeasurableB. SubstantialC. AccessibleD. DifferentiableE. Actionable
21
TOP 10 Learning Questions for
Chapter 8Identifying Market
Segments and Targets
Alvin S. TsoiSeptember 3, 2010
