Chapter8 ayosulitvisualmodel
Transcript of Chapter8 ayosulitvisualmodel
THE HUNT
IDENTIFYING MARKET SEGMENTS AND TARGETS
Juicy Ayo Sulit
SEGMENTATION, TARGETING AND POSITIONING IS NEEDED FOR A GOOD MARKET HUNT
BEFORE THE HUNT, A MARKMAN MUST VIEW HIS TARGET THROUGH MICROMARKETING
THE MARKMAN NEEDS TO LEARN HOW TO SEGMENT THE TARGET BY LEARNING ITS WAYS
ALSO, THE MARKMAN IS REQUIRED TO KNOW HOW THE TARGET THINKS (DECISION MAKING)
AS WELL AS THE TARGET’S BEHAVIOR
A MARKMAN MUST IDENTIFY WHICH OF THE TARGETS ARE LOYAL TO THE KINGDOM
AND ATTACK THOSE WHO ARE MOST WEAK AND DISLOYAL TO THE KINGDOM
TO GATHER THE TARGETS EFFECTIVELY, TARGETS NEED TO BE M.A.A.D.S.
measurable
actionable
accessible
differentiable
substantial
THE MARKMAN NEEDS TO FOLLOW THE 7 STEPS OF SEGMENTATION TO BE SUCCESSFUL IN THE
HUNT
IN THE END, THE MARKMAN MUST ULTIMATELY DECIDE WHICH SEGMENTS TO TARGET.
FIRE!
THE HUNT
IDENTIFYING MARKET SEGMENTS AND TARGETS
Juicy Ayo Sulit