Chapter3b McHaney 2nd edition
-
Upload
roger-mchaney -
Category
Technology
-
view
81 -
download
0
description
Transcript of Chapter3b McHaney 2nd edition
![Page 1: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/1.jpg)
Chapter 3: More Blogging: WordPress Options: Part B
Web 2.0 and Social Media for Business
Roger McHaney, Kansas State University
![Page 2: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/2.jpg)
Widgets• Small add-ons used to interact
with other applications and provide features that help build an audience for a blog
• Can show recent Tweets, provide Flickr pictures, show Facebook wall entries, link to articles, and many other things
• Often provided by third-party developers
• Navigate to Widgets under Appearance on the Dashboard
![Page 3: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/3.jpg)
Widgets
![Page 4: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/4.jpg)
Widget Configuration
Widgets usually require configuration. Clicking the down arrow beside the Widget’s name causes a configuration dialog box to appear. This slide shows a Twitter Widget on the sidebar
![Page 5: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/5.jpg)
After Adding Widget
![Page 6: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/6.jpg)
Blog Posts can be Added
![Page 7: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/7.jpg)
Add Categories and Tags
Add categories and tags to make posts easier for readers to find and to help index material. Tag cloud widget will also now have content.
PUBLISH
![Page 8: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/8.jpg)
Making Posts more Interesting
Media such as images or video, polls, or forms can be added to the entry.
![Page 9: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/9.jpg)
Adding Image to Post
![Page 10: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/10.jpg)
More Posts
Sample post called ‘Hello World’ should be removed from blog. Navigate to ‘Posts’ and ‘All’ and select the sample post. Choose ‘Move to Trash’ and delete.
![Page 11: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/11.jpg)
Current Blog View
![Page 12: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/12.jpg)
Mobile Versions
Find Options under Appearance
![Page 13: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/13.jpg)
Adding Pages (Like a Website)
![Page 14: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/14.jpg)
Connecting with Search Engines
For a blog to be successful, it must connect with its intended audience
In business this means potential customers, clients, and other stakeholders
![Page 15: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/15.jpg)
WordPress BlogsFirst, make sure blog is discoverable. Open the Privacy page on the Dashboard under Settings. By default it is set to permit indexing by search engines and to be viewable by the general public.
![Page 16: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/16.jpg)
WordPress BlogsHaving social media, news services, and other re-broadcasters pick up your blog feeds is desirable.
![Page 17: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/17.jpg)
WordPress BlogsRegister with WordPress’s Webmaster tools to ensure posts are indexed by major search engines such as Google, Bing, and Yahoo. Navigate to ‘Tools’ on the Dashboard and scroll midway down the page.
Notice three links under the ‘Webmaster Tools Verification’ header.
![Page 18: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/18.jpg)
Example: Registering on Google
Blog owner must have account with a UserID and Password for the service. After clicking on the ‘Google Webmaster Tools’ and logging in with GoogleID and password, Press ‘Add a Site’ then copy Blog Address into textbox prompt. This tells Google’s search engine to index the site.
![Page 19: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/19.jpg)
Proof of Ownership
Search engine will require user to add code to Web site to prove ownership
![Page 20: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/20.jpg)
Proof of Ownership (con’t)
Copy and paste the tag as shown above
![Page 21: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/21.jpg)
Proof of Ownership (con’t)
Paste text into the appropriate textbox. This will ensure Google recognizes the blog and will give owner the ability to review statistics related to the Website.
![Page 22: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/22.jpg)
Connecting with Customers
Publicity for a blog should extend beyond search engines. Social media has become an important venue for businesses to meet, connect with, and retain customers. WordPress provides a set of tools for exposing its blogs to social media.
From the Dashboard, navigate to ‘Tools’ and ‘Settings’.
![Page 23: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/23.jpg)
Example: Connecting to Twitter
WordPress asks that you authorize connection and then log into Twitter. Once you have supplied a Twitter UserID and Password, the blog will be connected. This means posts on your blog are automatically sent to anyone in your network. In Twitter, Tweets inviting Followers to read the newest blog entries are sent.
![Page 24: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/24.jpg)
Sharing ButtonsAnother WordPress Dashboard section is called ‘Sharing Buttons’. For instance, providing a ‘Facebook’ button will automate the process of sharing a specific blog post with Facebook friends.
![Page 25: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/25.jpg)
Blog Entry with Share Buttons Enabled
The ‘Theme Options’ selection can be found under appearance on the dashboard menu or by using the buttons under ‘managing themes’.
Share Buttons More Share Buttons
![Page 26: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/26.jpg)
Services Behind the ‘More’ Button
![Page 27: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/27.jpg)
Formatting Share Buttons
The ‘Sharing Settings’ page provides more options. Button Style, Sharing Label, whether links open in a New Window and where to show the Share Buttons can be set. It is advantageous to have links open in a new window so that readers can come back to the original page more easily.
![Page 28: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/28.jpg)
Viewing Traffic StatsConnecting with search engines and social media will help build traffic. To monitor traffic, WordPress provides a “My Stats” tab on the WordPress Login Page.
![Page 29: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/29.jpg)
SummaryConfiguring a WordPress business blog is very important
An eye-catching Web site is only part of the story
Perhaps the most important task is configuring the site to connect with search engines and customers through social media.
Without the tools provided by a modern tool such as WordPress, a business puts itself at a disadvantage and fails to utilize all the free resources at its disposal.
![Page 30: Chapter3b McHaney 2nd edition](https://reader038.fdocuments.net/reader038/viewer/2022102722/55513290b4c905b3598b5022/html5/thumbnails/30.jpg)
Slide Media from:
PresenterMedia.com
4416 S. Technology Dr
Sioux Falls, SD 57106
Slides Prepared by Professor Roger McHaney Kansas State UniversityTwitter: @mchaneyBlog: http://mchaney.comEmail : [email protected]