Chapter3 consumer buying behavior
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Fundamentals Of Marketing MKT243 Chapter 3 Consumer and Business Decision Making MKT243 Fundamental of Marketing 1
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Transcript of Chapter3 consumer buying behavior
Fundamentals Of Marketing
MKT243
Chapter 3 Consumer and Business
Decision Making
MKT243 Fundamental of Marketing 1
DHD 2012 MKT243 Fundamental of Marketing 2
MKT243 Fundamental of Marketing 3
Importance of understanding consumer behavior
Consumers’ product and service preferences are constantly changing
Understanding how consumer make purchase decisions can help marketing managers to determine the most important attribute for certain target market
Easily design and developing marketing strategy
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