Chapter kronan04
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Transcript of Chapter kronan04
READ OUT LOUDTHE STORY BEHIND
- KRONAN -CONQUERING THE WORLD ON AN
OLD-TIMER BICYCLE
BEFORE YOU START….
please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!
Particularly the bicycle shops felt left out and did everything they could to give Kronan a bad name.”
The army museum gave Johan the original construction drawings
of the bicycle. Together with a friend, who was more tech-savvy, he went in search of a manufacturer who would be willing to produce the bicycles. “We approached several manufacturers in Asia. Most of them
didn’t even bother to respond. Nobody took us seriously. That we would want to introduce a heavy, simple bicycle into the market during a time of lightweight bicycles with at least 24 gears was apparently very
hard to believe.” Finally, they found someone in Taiwan – or so they thought. However, after the first interview, the Taiwanese manufacturer decided it was a no-go as he didn’t believe in the success
of a bicycle that had been designed in 1939. “We decided to do somethingbold and went to the second interview dressed as army officers.We claimed that the bicycles were for the Swedish army. They were very
polite to us and a few months later, the first Kronan bicycles rolledoff the production line.”
- END OF RECORDING-