READ OUT LOUDTHE STORY BEHIND

- KOZIOL -ALWAYS AHEAD OF THE TRENDS

BEFORE YOU START….

please look into your camera and tell us slowly your name, city and country… Then you can start reading this paragraph out loud… Have fun!

The role of the Internet should not be over-estimated, says this professional. “The internet is not a revolution, but an evolution. Many companies see the world as uniform and that is a mistake I often warn others about.

My motto is: ‘think global, but act local’, with which I mean that you should always take into account and react to local needs and cultural differences. Because we do run into small local differences with our

household and gift items; for instance, in Italy they don’t eat boiled eggs. So it’s no use bringing an egg cup onto the market there, however stunning itsdesign may be.” Though sales via the Internet are increasing steadily,

shops and wholesale businesses remain Koziol’s most important distribution channels, and their products are sold in 50 countries around the world.

That being a professional alone will not guarantee success, is clear from Stephan’s following remark: “When I started out at Koziol 33 years ago, I was fascinated by the process that converted an idea into a tangible

product. For the future, I think it is important to expand upon the brand.” And that is exactly what I would haveadvised him.

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