CHAPTER-III ROLE OF FINANCIAL AGENCIES IN PROMOTING...

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CHAPTER-III

ROLE OF FINANCIAL AGENCIES IN PROMOTING TOURISM

3.1. Tourism Industry

In India, tourism is the third largest export industry after jewellary and

readymade garments. Considering the socio-economic importance of tourism, the

Government of India recognized this sector as an industry in 1986 and the tourism

sector became eligible for several incentives and facilities like tax incentives, subsidies

etc. In July, 1991, tourism was also declared as a priority sector for foreign investment.

In India many states have been taking various initiatives to promote tourism for their

socio-economic development.

3.2. Indian Tourism Development Corporation (ITDC)

The Indian Tourism Development Corporation was come into existence

on 28th March, 1970, as an amalgamated company of Ashok Hotels Ltd., Janapath

Hotel Ltd., Lodi Hotel and Ranjeet Hotel. The main objectives and functions of I.T.D.C

are-

� Construction and management of hotels, motels, restaurants, tourist

bungalows, guest houses and beach, resorts at various tourist places for accommodating

tourists.

� Transportation facilities to tourists.

� Organising cultural shows, music concerts, sound and light shows etc.

as entertainment facilities to tourists.

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� Arrangement of shopping facilities to tourists.

� Publicity and promotional activities of development of tourism in India

and also in overseas.

Indian Tourism Development Corporation ( ITDC) is the only public

sector undertaking of the Ministry of Tourism, Government of India. This Corporation

has been playing a vital role in the development of tourism infrastructure in the country.

ITDC not only developing the largest hotel chain in India, but also related with other

tourism related facilities, like transportation, duty free shopping, entertainment,

production of tourist publicity literature, consultancy etc.

Presently ITDC includes eight number of Ashok Group Hotels, Seven

number of joint venture hotels, three number of restaurants, eleven number of transport

unit, one tourist service station, two number of duty free shops ( Goa and Coimbatore

Airports ), one tax free outlet, one sound and light show and four number of catering

outlets.

The total amount of investment in seven ITDC's subsidiary corporations

is Rs. 8.47 crore.

ITDC's Investment in Subsidiary Corporation

Table-3.1 Sl.No. Subsidiary Corporation Investment ( Rs. in crore ) 1. MP Ashok Hotel Corporation Ltd. 0.82 2. Utkal Ashok Hotel Corporation Ltd. 4.69 3. Ranchi Ashok Bihar Hotel Corporation Ltd 0.36 4. Assam Ashok Hotel Corporation Ltd. 0.51 5. Pondicherry Ashok Hotel Corporation Ltd. 0.31 6. Donyi Pole Ashok Hotel Corporation Ltd. 0.51 7. Punjab Ashok Hotel Corporation Ltd. 1.27

Total 8.47

Source: Annual Report, Ministry of Tourism, Government of India 2009-10,

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The financial performance of ITDC during 2009-10 has been showing in

decrease trend in Sales turnover and profitability due to global financial crisis and

Mumbai terrorist attract on 26th November 2008.

3.3. Central Government Efforts

The Ministry of Tourism extends Central Financial Assistance to the

state Governments for the implementation of various tourism related schemes.

In order to develop and promote tourism in North-East Region, the

Ministry of Tourism has taken following steps :-

� Institute of Hotel Management and catering technology has been set up

at Shillong.

� A new institute, named Indian Institute of Tourism and Travel

management has been opened at Guwahati.

� The food craft institute at Guwahati has been upgraded to full-fledged

Institute of Hotel Management.

� The government of India Tourist office, Guwahati has been upgraded

from Director to Regional Directorate level.

� North Eastern states are given free booth in world's largest tourism fair,

International Tourism Mart, Berlin.

� Financial Assistance for promotion of fairs and festivals is also being

provided to North-Eastern states every year on continuous basis.

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3.3.1. Infrastructure Development

In the 9th Plan period (1997-98 to 2001-02), the Central government had

sanctioned Rs. 1167.94 lakh for 61 number of tourism related infrastructure projects. An

excess amount of Rs. 14.75 lakh has been also released by the central government in

1999-2000.

Status of Centrally Sponsored Schemes of 10th

Five year plan as on 30.06.2010

Table -3.2

Rs. In lakh

Year No. of Project

Sanctioned

No. of Project

Completed

Central Govt.

Share

State Govt.

Share

2002-03 07 06 857.08 81.20

2003-04 03 03 359.27 40.00

2004-05 05 05 837.85 71.73

2005-06 34 23 1,616.03 31.08

2006-07 32 19 1,970.95 286.53

Total 81 56 5,641.18 510.54

Source: ATDC, Guwahati.

3.3.2. Product/Destination Development Scheme

Central government had sanctioned Rs. 382 lakh in 2002-03 for Heritage

and Eco-Tourism project in Majuli. In 2004-05 the Central government had also

sanctioned Rs. 387 lakh as development of tourist project in the state.

3.3.3. Rural Tourism Scheme

Under this scheme Central government extends financial assistance to

promote village tourism as the primary tourism product to spread tourism and its socio-

economic benefits to the rural and its new geographic regions. In 2002-03 to 2004-05,

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Ministry of Tourism, Government of India had sanctioned 3 number of projects of Rural

Tourism with financial assistance of Rs. 141.15 lakh. Rural Tourism sites, Lachen in

Sikkim and Sualkuchi in Assam were selected as two of the 15 Rural Eco-holiday

destinations in 2009. Under this scheme, the inbound tourists are offered one night

complimentary stay including breakfast at the Rural Eco-holidays destination by the

Concerned state Government and the local transport is arranged by the Indian

Association of Tour operators ( IATO ).

3.3.4 Integrated Development of Tourism Circuits

Central government had identified six Eco-Tourism Circuits in the

country and North East Circuit is one of them which include places viz.; Guwahati,

Kaziranga, Majuli, Sivasagar, Tezpur and Bhalukpung in Assam. Under this scheme the

Central Government had sanctioned 8 number of projects with total outlay of Rs. 837.75

lakh.

Status of Centrally Sponsored Schemes of 11th

Plan period

Table-3.3 ( Rs. in lakh )

Year No. of Project

Sanctioned Project taken for

Execution Central Govt.

Share State Govt. Share

2007-08 38 31 1736.90 20.00 2008-09 40 35 2,107.61 300.00 2009-10 10 10 2,265.88 239.04 2010-11 37 29 2,355.32 241.84 2011-12 02 Not start 1,007.46 152.00

Total 127 105 9,473.17 952.88

Source : ATDC, Guwahati.

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3.3.5. Participation in International Travel, Fairs and Exhibition

Ministry of Tourism, Government of India has also provided free booth

to the North Eastern States in the Indian Pavilion at South Asia Travel & Tourism Expo

( SATTE ), exhibitions such as ITB ( International Travel Borse ) Berlin, WTM ( World

Travel Market ) London etc.

3.3.6. Marketing Development Scheme

This scheme provides assistance to approved tour operators of N.E.

Region for trips overseas for promotion of tourism in international travel trade fairs or

for sales promotion.

3.3.7. Hospitality to Foreign Media and Travel Trade agency

Under the scheme, the Ministry of tourism has been arranging tours for

foreign media representative and travel trade personnel to the states in the N.E. Region

on a regular basis, so as to promote tourism of this region.

3.3.8. Publicity

Ministry of tourism, Government of India stresses on wide publicity to

promote tourist attraction of N.E. Region. A logo and brand image of the North East

entitled ‘ India’s North East Paradise Unexplored’ has been devised for this region.

Recently in 2009-10, the Ministry of Tourism has produced a 60 seconds T.V.

Commercial aired on various TV channels to promote North East India in the domestic

tourism market.

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3.4. State Government Efforts

The state government has taken various infrastructure development

projects in state tourism sector viz.; tourist lodges in different tourist destination,

restaurant and way side amenities, tourist reception centre, luxury cruise vessel project,

floating restaurant, water sport, destination development, rural tourism project, wildlife

circuit, information technology project etc. Some of completed and ongoing projects are

as below:

• Tourist lodges at Dhubri, Nalbari, Borpeta road; Kamakhya, Hailakandi,

Karimganj, Tinsukia, Bongaigaon.

• Tourist cottage at Kohora, Agaratoli, Majuli, Orang, Pabitara.

• Restaurant and way side amenities at Amoni, Rogia, Moran, North Salmora,

Bilasipara.

• Tourist reception centre at paltan Bazar , Guwahati.

• Luxury cruise vessel project between Kaziranga and Guwahati.

• Floating restaurant at Samaguri Lake, water sport and landscape

development at Kaliabhomora.

• Destination development –Hajo, Biswanath Chariali, Tezpur and Sivasagar.

• Rural tourism project at Dehing –Patkai and Durgapur in Kaziranga, ethnic

village at Bhalukpung , eco-tourism at Kokrajar.

• Illumination of Kamakhya temple, beautification of Bhuban hill, cachar.

• Sound and light show at Talatal Ghar, Sivasagar.

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• Manas-Guwahati- Kaziranga- Wildlife Circuit.

• Information Technology Project for Assam.

Status of State Plan Schemes

Table-3.4

Rs. In Lakh

Year Amount

Sanctioned

Amount

Released

No. of

Scheme

Sanctioned

No. of

Scheme

Completed

Fund

Utilised

2002-03 10.94 10.94 2 2 10.94 2003-04 88.69 57.71 8 8 67.64 2004-05 266.03 232.49 25 25 182.18 2005-06 192.85 192.85 12 9 91.35 2006-07 31.26 30.47 5 5 30.17 2007-08 25.00 25.00 2 2 25.00 2008-09 1080.81 1080.81 10 2 860.00 2009-10 413.61 412.36 15 2 28.00 2010-11 1,284.12 1274.14 06 2 880.00 2011-12 1,228.95 900.00 09 - -

Total 4,622.26 4216.77 94 57 2175.28

Source: Directorate of Tourism, Assam.

3.4.1. Annual Plan Allocation

State Government has been increasing the annual plan allocation in

tourism sector. The annual plan allocation in 2005-06 was Rs. 525 lakh and in this

period emphasis was given on destination and tourist circuit infrastructure development

and employment generation programme. The total annual plan allocation in 2008-09

was Rs. 2,392 lakh as compared to Rs. 1,223 lakh in 2007-08.

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Annual Plan Allocation

Table -3.5

Year Total Plan allocation ( Rs. In lakh )

2000-01 871.62

2001-02 609.12

2002-03 900.00

2003-04 450.00

2004-05 500.00

2005-06 525.00

2006-07 438.00

2007-08 1,223.00

2008-09 2,392.00

2009-10 1,473.00

2010-11 3,219.12

Directorate of Tourism, Assam

3.4.2. Chief Minister’s Self Help Tourism Scheme

This scheme provides self-employment of the educated unemployed

youths through innovative practices in tourism sector. The scheme has been

implemented with state Bank of India. In 2004-05, Rs.1 Core has been sanctioned and

another Rs.1 core has been provided in budget of 2005-06 so as to provide 20 percent of

project cost as margin money assistance to the selected groups for implementation of the

projects. The state government has introduced Chief Minister’s employment generation

schemes, Assam Vikash Yojana. The ‘Assam Bikash Yojana’ provides financial

assistance to local educated unemployed youth so that the youths could be self sufficient

and engaged themselves in tourism potential activities like transport, wayside

amenities, food kiosk, restaurants , dhabas, and cottages for accommodation etc.

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3.4.3. Publicity

The state government extents financial support to showcase the tourism

product in the national and international market. The department of tourism,

Government of Assam participated in tourism fares like World Travel Market

( WTM), London, ITB, Berlin, Pacific Asia Travel Association ( PATA), Travel Mart in

Kualalampur, Trade fare in Bhutan, National Tourism fares like Travel and Tourism

Fair ( TTE), New Delhi, IITM ( Indian International Travel Mart ) Chennai, IITM,

Mumbai, TTF, Kolkata etc. An amount of Rs. 83.55 lakh has been utilized for publicity

activities in 2006-07.

3.4.4. Tourism Festival

The state government has been organizing tourism festivals in the state to

draw the attraction of both domestic and foreign tourists. The Elephant Festival at

Kaziranga, Tea-Tourism Festival, Jorhal, Rongali Utsav, Guwahati, Raas Mahotsov,

Majuli etc. are the popular tourism festivals in the state.

Tourism Festival in Assam

Table -3.6

Festival Place Period

Elephant Festival Kaziranga National Park January

Tea-Tourism Festival Jorhat February

Dehing Patkai Festival Lekhapani, Tinsukia January.

Brahmaputra Beach Festival Guwahati 13-15 January

Rongali utsav Srimanta Sankardeva

Kalakhetra, Guwahati

25-30 April

Ambubasi Mela Kamakhya, Guwahati 22-24 June

Raas Mahotsov Majuli 19-24 November

Directorate of Tourism, Assam

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3.4.5. Human Resource Development

Large segment of people have been involved directly and indirectly in

the tourism industry. Professional expertise is required for specialized vocations in this

sector. State Government has taken encouraging steps to create trained manpower for

state tourism. Food craft Institute (FCI) has been set up at Samaguri at the cost of

Rs.1756.90 lakh under the central schemes in 2007-08. Recently, the state government

has taken initiative for establishment of Institute of Hotel Management (IHM) in Jorhat,

with the financial assistance of Rs.12 crore of Ministry of Tourism, Government of

India, under the Scheme ‘Financial Assistance to IHMS’ in 2009-10. The state

government is also introduced training facilities for the drivers conducting Jeep Safaris

within the National Parks.

3.4.6. Facilitating Setting up of Star Category Hotel

The state government has stressed the critical role of private sector in the

establishment of star category and five star hotel for the upliftment of State tourism.

State government in association with M/S Roots Corporation Ltd. has initiated the

construction of hundred room budget hotel in Guwahati. Taj Group of Hotels, an Indian

Hotels Company Ltd. has invested in the first five star hotel in Guwahati with the

support of Department of Tourism, Government of Assam in 2010. State government is

also proposed to start another three number of five star hotels in Guwahati with the

financial support of investors.

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3.5. Assam Tourism Development Corporation Ltd.

The Assam Tourism Development Corporation (ATDC) was set up on

the 9th

June, 1988. This corporation was registered as a Corporation under the Indian

Company Act 1956. The object of the setting up of this corporation is to promote the

growth and development of tourism in Assam. The main aim and objectives of this

corporation are as below:

• The prime object of this corporation is to promote and develop tourism in the

state.

• To take over, develop and manage the tourist lodges, tourist hotels,

restaurants, guest houses and other tourism related entertainment projects.

The Corporation is also interested to purchase, acquire, construct,

development of tourism projects, lease the tourism hotels, projects etc. for

the promotion and growth of tourism in the state.

• To take over, develop and manage places of tourist interest, parks, lakes,

avenues, beaches and recreational places, sports etc.

• To provide cars, buses, coaches, rope ways, and other mode of transport for

communication of tourists.

• To take initiatives in the emerging areas of tourism sector in the state and

also make some agreement with associations, individuals, companies which

will be conducive for the growth and development of tourism in the state.

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3.5.1. Physical Performance of ATDC

The ATDC is actively working towards the development of the tourism

infrastructure in the state which is the key aspect for increasing tourist inflow to the

state. ATDC is the sole agency of implementing the tourism schemes of centrally

sponsored and also the state plan schemes. It has been making efforts in coordination

with the Directorate of Tourism to promote tourism in the state.

ATDC’s Physical Performance

Table- 3.7

Year No. of Schemes Sanctioned

( Cumulative )

No. of Schemes Completed

( Cumulative )

1994-95 56 38

1995-96 61 40

1996-97 68 42

1997-98 79 42

1998-99 93 44

1999-2000 113 45

Source: ATDC, Guwahati

3.5.2. Financial Performance of ATDC

The financial performance of ATDC since 2001-02 to 2005-06 was not

satisfactory. Though the corporation has been managing various tourist lodges in

different tourist destination, but the income from these lodges were very poor except

Prasanti Lodge in Guwahati and Aranya lodge at Kaziranga. Financial Performance in

the year 2001-02 to 2005-06 has shown deficit financial account.

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Financial Performance of ATDC ( Rs. In lakh )

Table : 3.8

Particulars 2001-02 2002-03 2003-04 2004-05 2005-06

Income from Tourist Lodges.

Prashanti , Guwahati 9.72 15.40 15.51 16.08 15.14

Prashaanti, Tezpur 1.85 2.86 2.15 2.67 2.82

Prashaanti, Silchar 0.66 0.91 1.33 0.83 1.92

Prashanti, Jorhat 1.63 2.11 1.89 2.65 4.24

Aranya, Kaziranga 27.70 22.63 27.78 34.91 40.71

Prashaanti, Bhalukpung - - 1.01 4.30 6.57

Prashaanti, Kaziranga - - - 2.47 4.63

Jarani Tented Accommodation - - - 0.24 -

Other Income

Particulars 2001-02 2002-03 2003-04 2004-05 2005-06

Rent from Project/Unit 10.01 15.39 22.04 23.59 22.54

Income from Jolporee cruise

vessel

3.75 2.63 2.48 0.30 2.12

Income from Boating 2.40 2.31 2.71 2.07 2.05

Income from Conducted Tour 2.13 3.79 3.76 1.44 1.39

Other Misc. Income 2.12 4.93 0.95 3.64 0.99

Interest on Bank deposit 24.74 54.02 76.43 69.99 112.62

Total 80.31 126.98 158.04 162.48 217.74

Deficit (-)/Surplus (+) A/C (-)10.16 (+)7.07 (+)21.57 (+)8.41 (-) 15.20

Source : ATDC , Guwahati.

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Revenues of ATDC during the year 2006-07 to 2009-10

Table -3.9

( Rs. In lakh )

Particulars 2006-07 2007-08 2008-09 2009-10

Income from Tourist Lodges.

Prashanti , Guwahati 12.70 21.85 24.26 30.38

Prashaanti, Tezpur 2.92 2.69 2.33 7.92

Prashaanti, Silchar 1.75 1.95 2.95 2.76

Prashanti, Jorhat 4.08 3.83 5.15 7.74

Aranya, Kaziranga 39.51 46.05 45.57 59.03

Prashaanti, Bhalukpung 7.11 6.63 6.98 10.34

Prashaanti, Kaziranga 4.00 3.95 1.48 4.63

Total 72.07 86.95 88.72 122.80

Operating Expenses Excluding Salary

Prashanti , Guwahati 7.93 3.41 4.36 5.44

Prashaanti, Tezpur 1.90 1.48 1.33 1.78

Prashaanti, Silchar 2.91 0.34 0.87 2.02

Prashanti, Jorhat 3.49 1.04 1.10 2.57

Aranya, Kaziranga 10.10 13.16 14.34 17.69

Prashaanti, Bhalukpung 3.70 2.56 3.51 1.20

Prashaanti, Kaziranga 2.17 1.86 0.56 Nil

Total 32.20 23.85 26.07 30.70

Source: ATDC, Guwahati

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3.5.3. Private Partnership

ATDC in association with private participation has been managing

number of tourism projects in the state for creating quality tourism infrastructure and

ensuring better management in tourism projects.

Private Partnership

Table- 3.10

Year No. of Projects with

Private Participation

(Cumulative)

Year No. of Projects with

Private Participation

(Cumulative)

2001-02 15 2007-08 46

2002-03 29 2008-09 50

2003-04 31 2009-10 55

2004-05 36 2010-11 58

2005-06 39 2011-12 64

2006-07 47 - -

Source : ATDC, Guwahati

3.5.4. Publicity Activity

ATDC with association with Directorate of Tourism has been

participated in various fairs and festivals like Travel and Tourism Fair in Kolkata and

Mumbai, Indian International and Tourism Expo in New Delhi, Hyderabad Fair,

Darjeeling Tea Festival, Kullu Festival in Himachal Pradesh etc. in the country. ATDC

also participated in international tourism festival like ITB Berlin, WTM London etc.

3.5.5 Assam Bikash Yojana

ATDC is the implementing agency of Chief Minister’s Self Help

Tourism Scheme named Assam Bikash Yojana in the State. Under this scheme ATDC

has been provided financial assistance to 357 number of beneficiaries up to 31st July

2010. In 2008-09 the State government has sanctioned Rs. 8.85 corer. But ATDC has

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not been fully utilised the allocated amount of this scheme. State government has

sanctioned Rs. 2.75 corer in 2009-2010 and also directed to utilised the balance amount

of 2008-09. In 2010-11 the State government has also sanctioned Rs. 5.00 core under

this scheme

3.6. Directorate of Tourism, Assam

Directorate of Tourism, Assam is the pioneering state Government

tourism department to develop state tourism since its primitive stage. The tourism

department had explored the unique tourist destinations, our arts, crafts and cultural

heritage which have tremendous potential of state tourism and also focus the state

tourism resources in world tourism market. The department of Tourism has its own

tourist lodges in prime tourist destinations and these accommodation provided

comfortable and safely at moderate cost. Now, the Assam Tourism Development

Corporation has been entrusted to manage the business sector of state tourism

department, so as to earn profit for the sustainable development of state tourism.

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Tourist Traffic and Revenue Volumes- Pattern and Trend (2000-01 to 2010-11)

Table-3.11

Year

Tourist Arrival

Total

% of variation Revenue

earned by

Govt. Tourist

Lodges only

( Rs. In lakh )

% of

variation Domestic Foreign Domestic Foreign

2000-01 9,61,954 6,490 9,68,444 N.A. N.A. 35.87 N.A.

2001-02 16,90,672 5,210 16,95,882 75.75 -19.72 38.89 8.42

2002-03 20,02,455 7,028 20,09,483 18.44 34.89 41.03 5.50

2003-04 20,30,107 6,845 20,36,952 1.38% -2.60 60.44 47.31

2004-05 21,86,240 9,365 21,95,605 7.70 36.82 69.02 14.20

2005-06 25,86,428 8,309 25,94,737 18.30 -11.28 87.16 26.21

2006-07 34,79,870 13,657 34,93,527 34.54 64.36 81.30 - 6.67

2007-08 34,89,814 13,799 35,03,613 00.29 1.04 94.99 16.84

2008-09 36,98,706 14,533 37,13,239 5.99 5.98 103.92 9.40

2009-10 38,95,525 14,699 39,10,224 5.32 1.14 131.63 26.66

2010-11 41,27,447 15,633 41,43,080 5.95 6.35 143.60 8.87

Source: Directorate of Tourism, Assam.

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Figure-1.2

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3.6.1. Function of Directorate of Tourism

Directorate of Tourism is now engaged mainly in the publicity and

promotional activities of state tourism. The department has been initiated various efforts

which includes the publicity of books, brochures, film, fairs and festivals etc. The

department has its own website covering the all aspects of state tourism including the

tourism products, marketing efforts, tourism infrastructures, tourism related news and

network tourism agency.

3.6.2. Tourist Information Centre

Directorate of Tourism is running

in and abroad of the state. Most of the information centres

accommodation facilities. Being as a pioneering tourism service provider department,

Directorate of Tourism creates good image among do

state.

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Figure-1.4

Function of Directorate of Tourism




its own website covering the all aspects of state tourism including the


Tourist Information Centre

te of Tourism is running number of Tourist Information Centres

in and abroad of the state. Most of the information centres are equipped


Directorate of Tourism creates good image among domestic and foreign tourists in the

5210

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13657 1379914533

Year

Foreign Tourist Arrival from 2000-2010




its own website covering the all aspects of state tourism including the


of Tourist Information Centres

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mestic and foreign tourists in the

14533 14699

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Tourist Information Centre of Directorate of Tourism

Table-3.12 Sl.No. Name of Information Centre Location

1. Joint Directorate of Tourism Kaziranga

2. Tourist Information Officer Sivasagar.

3. Tourist Information Office Railway Station Road, Guwahati

4. Tourist Information Office Gopintah Bordoloi International Airport, Guwahati.

5. Tourist Information Centre Borpeta.

6. Tourist Information Centre Tezpur.

7. Tourist Information Centre Diphu.

8. Tourist Information Centre Haflong.

9. Tourist Information Centre Silchar.

10. Tourist Information Centre Bhalukpung.

11. Tourist Information Centre Nagaon.

12. Tourist Information Centre Jorhat

13. Tourist Information Centre Chandubi, Kamrup.

14. Tourist Information Office Baba Kharak Sing Marg, New Delhi-110001.

15. Tourist Information Office Assam House, Russel Street , Kolkota.

16. Tourist Information Office Siliguri , Pradhan Nagar, West Bengal.

Source : Directorate of Tourism, Assam

3.7. Tourism Policy of Assam 2008

The Assam Government has announced new tourism policy named

‘Tourism Policy of Assam 2008’ with effect from 1st January 2009 to 31

st December

2013, with its vision to manage comparative advantage in tourism resources and

attractions in a sustainable and integrated manner to make Assam a major national and

international tourist destination. Incentives under North East Industrial and Investment

Promotion policy ( NEIIPP 2007 ) will be applicable to service sector activities in

tourism units e.g. hotel ( not below two star category ), adventure and leisure sports

including ropeways, training institute for hotel management and food crafts institutes.

The benefits of NEIIPP 2007 incentive packages are income tax exemption, capital

investment subsidy, interest subsidy and comprehensive insurance.

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3.7.1. Objectives of Tourism Policy of Assam 2008

In the line of National tourism policy 2002, the state Tourism policy

shall have the key elements as below:

• Positioning tourism as an important tool for Socio economic development.

• Harness the tourism potential of the State in such a way that it becomes

environmentally sustainable, socio-culturally enriched and economically

beneficial to the people.

• Ensure effective participation of the people in promoting tourism, sharing

the benefits and in developing a tourism friendly environment.

• Improve the quality of the existing tourism products to meet the new and

emerging demands of tourists.

• Promote adequate and comprehensive development of infrastructure of

international standards.

• Ensure of greater emphasis on human resource development programmes to

create capacity for the local people to take advantage of the opportunities of

tourism sector.

• Encourage Public Private Partnership (ppp) for development of infrastructure

in state tourism.

3.7.2. Product Development

The new state tourism policy focuses on the improvement of existing

product and development of new tourism product in sustainable manner. Product

development mainly includes following:

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• State tourism circuits will be identified for comprehensive development.

• These circuits will be linked up with national and regional circuits.

• The infrastructure requirements of these circuits will be developed in a

planned and integrated manner.

• In the selection of the circuit, the tourism potential of the places will include

Wild Life tourism, River/Lake tourism, Adventure Tourism, Tea, Golf and

Nostalgia, Religious tourism, and Theme Park.

3.7.3. Infrastructure Development

Infrastructure development will be given high priority and government

will facilitate, promote and coordinate partnership with the private sector for tourism

development. The aim would be to provide all infrastructure facilities required by the

tourists in tourist destinations and circuits.

3.7.4. Incentives

In addition to the incentives under NEIIPP 2007, the state government

proposes to provide certain incentives to the business units in State tourism.

3.7.4.1. Reimbursement of Value added Tax

New Business units in tourism sector, will be reimbursed tax up to 20 per

cent paid during one financial year, subject to ceiling of Rs.10 lakh. The reimbursement

period will be maximum of five years.

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3.7.4.2. State Capital Investment Subsidy

Capital investment subsidy @ 30.6 per cent of the Capital investment

subject to a ceiling of Rs.10 lakh will be available to tourist lodges, hotels and resorts

which are below two star categories.

3.7.4.3. Subsidy on drawl of power line

The policy includes drawl of power line subsidy @ Rs25 per cent the

cost, payable to state power distribution company, subject to a ceiling of Rs.5 lakhs.

3.7.4.4. Subsidy for Construction of approach road

50 per cent of the cost of construction and improvement of the approach

road will be funded by the government subject to a ceiling of Rs.5 lakh.

3.7.4.5. Reimbursement of Luxury Tax

Reimbursement of luxury tax is up to 25 per cent for new hotels, for one

financial year, subject to a ceiling of Rs.10 lakh will be reimbursed for a period of five

years.

3.7.5. Human Resource Development

Professional expertise is required for specialized vocations in tourism

industry. At present there are food craft Institutes (FCIs) and Institute of Hotel

Management (IHMS) where technical training is being provided to persons for the

hospitality industry. The Hotel Management Institute at Guwahati will be upgraded to a

regional Institute and food craft Institutes will be set up at the prime location of the state

to cater the requirement of the industry.

110

3.7.6. Marketing and Promotion activities

The new tourism policy will be focused on identified source markets. To

achieves this object, extensive market research will be undertaken. A brand image of

Assam in the pattern of the ‘incredible India’ will be developed.

3.7.7. Sustainable Tourism and organization

The inherent element of this new tourism policy is sustainable tourism.

The sustainable tourism will encourage to adopt the global code of ethics of tourism

adopted by the world Tourism Organisation.

The new tourism policy also proposed to form an advisory body named

Assam Tourism Council. The Assam Tourism Council shall be formed with the

members of the concerned state tourism departments, government of India and private

stake holders.

3.8. Institutional Finance

Both the Banking and Non-banking financial institutions have been

providing financial assistance to the industrial undertakings in the state. Some

institutions undertake entrepreneurial role also. The growing network of scheduled

commercial banks has been playing a vital role in mobilization of saving and investment

in the state.

3.8.1. Banking Sector

The banking sector in India as well as in Assam have been grouped as

State Bank of India and its Associates, Nationalised Banks, Foreign Bank, Regional

Rural Banks and Other scheduled Commercial Banks.

111

Performance of Banking Sector in Assam and India

( As on March 2011 )

Table -3.13

Group Assam/I

ndia No. of Offices

* Deposit

( Rs. In Crore ) Credit Rs. In

Crore State Bank of India and

its Associates

Assam 244 16,244 6,667

India 15,912 95,0797 66,00,75

Nationalised Bank Assam 665 18,229 6,039

India 39,097 19,47,805 14,42,412

Foreign Bank Assam 01 169 13

India 276 2,04,713 1,68,977

Regional Rural Bank Assam 402 3040 1,468

India 15010 1,18,694 67,116

Other Scheduled

Commercial Bank

Assam 57 1,745 928

India 8,761 71,5326 5,18,944

All Scheduled

Commercial Banks

Assam 1,369 39,427 15,115

India 79,056 39,37,336 28,57,525

Source : Quarterly Statistics on Deposits and Credit of scheduled Commercial Banks March 2009,

Reserve Bank of India * Reporting offices only

Most of the Bank offices in the State are located in the rural areas. The

total number of reporting offices of Commercial banks in the state is 1369 (as on March

2009), out of which 784 bank branch offices are located in the rural areas of Assam and

share 17 percent of the total deposit in the state. Semi-Urban and Urban areas in the

state includes 316 and 269 branch offices and shared 31 per cent and 52 per cent of the

total deposit respectively.

112

Growth of Scheduled Commercial Banks in Assam and India

Table-3.14 Year Number of offices * Deposits ( Rs.In crore Credit ( Rs. In crore)

Assam India Assam India Assam India.

2004 1,256 68,645 14,507 15,11,273 4,612 88,0,312

2005 1,272 69,969 17,782 17,46,814 6,271 11,52,468

2006 1,234 68,681 20,872 20,93,042 8,763 15,17,497

2007 1,262 70,711 25,757 25,98,823 11,154 19,49,567

2008 1,317 74,326 31,666 32,28,817 13,057 23,94,566

2009 1,369 79,058 39,427 39,37,336 15,115 16,89,77

2010 1,435 83,997 49,545 46,01,926 18,311 33,45,619

2011 1,504 89,110 59,101 54,25,510 21,053 40,76,868

Source : 2004-2006, Basic Statistical Return of Scheduled Commercial Banks in India, Reserve Bank of

India.

Quarterly Statistics on Deposits and Credit of Scheduled Commercial Banks, March 2007 to March, 2011

Reserve Bank of India

*Reporting Offices only.

3.8.1.1. Deposit and Credit of Scheduled Commercial Banks

Financial Sector has undergone a rapid transformation. With the

advancement in Information and Communications technology ( ICT), the customers

expect easy, fast, efficient and secure financial services at reasonable costs through

single window servicing (Kamath, K.R 2010). The volume of deposit of commercial

Banks in Assam was Rs.31,666 crore in March 2008 and it increased up to Rs.39,427

crore in 2009. The aggregate deposit was about 25 per cent higher over the previous

year.

The disbursement of credit by these banks in Assam has also increased.

The aggregate credit disbursed by scheduled commercial Banks in Assam was

Rs.13,057 crore in March 2008 and it increased to Rs.15,115 crore in March, 2009 and

thereby recorded a growth of 15.8 per cent over the previous year. Assam has shared

only 0.52 per cent of the total disbursement of credit in the country.

113

3.8.1.2. Regional Rural Banks

Being as a rural financial institution, Regional Rural Banks ( RRBs) have

been given a boost to rural economy by providing rural credit to farmers, agricultural

labourers, artisans and small entrepreneurs etc. India includes 108 Regional Rural Banks

( RRBs) with more than 30,000 branches spread throughout the rural areas. At present

Assam includes two RRBs viz., Assam Gramin Vikash Bank and Langpi Dehangi Rural

Bank. Assam Gramin Vikash Bank has been working in 25 districts with 355 bank

branches. Langpi Dehange Rural Bank Covers two hill district of Assam with 42

branches.

Achievements of Regional Rural Banks in Assam

Table-3.15

Period Annual Credit Plan ( Rs. In lakh)

Credit Deposit Ratio

31.03.2006 22,665.38 50.49 31.03.2007 26,362.38 53.60 31.03.2008 32,211.73 52.64 31.03.2009 37,082.91 49.62 31.03.2010 52,181.55 47.50 31.03.2011 70,261.61 47.94

Source : State Level Bankers Committee Report, Assam

3.8.2. Non Banking Financial Institutions

Non Banking financial Institutions can be categorized as development

banks, IDBI Bank, ICICI Bank Ltd, SIDBI, SFC etc. Specialised Financial Institutions

NABARD , Exim Bank, Tourism Finance Corporation of India Ltd., Investment

Institutions LIC, UTI etc. and Non-Banking Financial Company. Scheduled

Commercial Banks, Comprised 27 Public Sector Banks ( State Bank of India and its 6

114

associates, 19 nationalised banks and IDBI Bank), 7 new private sector banks, 15 old

private sector banks and 31 foreign banks, 86 Regional Rural Banks and 1721 Urban

Co-operative Banks.

3.8.2.1. National Bank for Agriculture and Rural Development (NABARD )

National Bank for Agriculture and Rural Development ( NABARD ) had

initiated the microfinance programme, more formally in 1992 with the launch of the

Self Help Groups ( SHGs) Bank Linkage Programme. The programme’s main aim was

to improve rural poor’s access to formal credit system in a cost effective and sustainable

manner by making use of SHGs ( Shylendra, H.S., 2008 ). The SHGs- Bank linkage

programme is a micro finance model by which the formal banking system reaches to

micro entrepreneurs.

The SHGs- Bank linkage programme in the state has gathered

momentum since the year 2001-02. The total number of 3,05,132 SHGs have been bank

linked in Assam at the end of March 2009, out of which 1,38,392 SHGs have been

credit linked programme.

Self-Help Groups Financed by Banks

Table-3.16

(Rs. In Lakh )

Year

Total Bank linked SHGs Deposit Linked Credit Linked

No. of

SHGs

Total

Amount

No. of

SHGs

Total

Amount

No. of

SHGs

Total

Amount

2004-05 1,22,304 20,975.75 79,592 3,409.05 42,712 17,566.70

2005-06 2,69,917 48,239.13 1,75,565 9,846.72 94,352 38,392.36

2006-07 2,30,902 58,040.52 1,21,474 5,261.61 1,09,428 52,778.91

2007-08 2,57,863 57,417.70 1,42,147 6,044.72 1,15,716 51,372.98

2008-09 3,05,132 77,365.49 1,66,740 7,485.51 1,38,392 69,879.98

2009-10 3,74,745 92,724.79 2,10,890 9,123.46 1,63,855 83,601.33

2010-11 4,33,954 1,18,051.17 2,40,032 11,195.29 1,93,922 1,06,855.88

Source : State Level Bankers Committee Report, Assam.

115

Potential Linked Credit Plans (PLPs) are prepared by NABARD

annually for all the districts in the country. Its maps the potential available for

development in agriculture and rural sectors in the districts and projects the credit

requirements, taking into account the long terms physical potential, infrastructure

available and planned extension services, marketing support, credit absorption capacity

and the strength and capabilities of Rural Financial Institutions (RFIs). The PLPs now

form the basis for preparation of Annual credit plan at the district level by banks.

3.8.2.2. North Eastern Development Financial Corporation Ltd. ( NEDFi)

North Eastern Development Financial Corporation Ltd. came in to

existence in August 1995 with the authorized share capital of Rs.500 crore, promoted by

All India Financial Institution, Industrial Development Bank of India, ICICI Ltd., small

Industries Development Bank of India, Insurance Companies- Life Insurance

Corporation of India, General Insurance and its subsidiaries, Investment company- Unit

Trust of India and State Bank of India. NEDFi has been providing financial, technical

and managerial help for the development of industries, infrastructure, animal husbandry,

agri-horticulture plantation, medicinal plantation, sericulture plantation, aquaculture,

poultry and dairy in the North-Eastern Region. To promote Micro, small and Medium

Enterprises ( MSMEs), NEDFi has adopted various innovative practices in the North-

Eastern states. NEDFi has conducted special programme called Business Facilitation

programme in all the state of this region to boost the SME sector by targeting the first

generation entrepreneurs including women entrepreneurs and provided counseling,

guidance and financial assistance to potential entrepreneurs in formulating viable

116

projects and technical guidance in setting up their business units. This corporation has

set up NEDFi Haat in Guwahati in 2002, a permanent exhibition cum selling platform to

display, sell and develop marketing network of the products of artisans, cottage and

small scale industries from Assam and other North Eastern States. NEDFi Haat has been

organized 185 fairs and its sales turnover till 2008-09 has recorded above Rs.14 crore.

Year wise Amount Sanctioned and Disbursement in Micro Finance in Assam

Table-3.17

Rs. In lakh

Year 2001-

2002

2002-

2003

2003-

2004

2004-

2005

2005-

2006

2006-

2007

2007-

2008

2008-

2009

2009-

2010

2010-

2011

Amount

Sanctioned

119.00 154.00 243.00 93.00 150.00 501.00 1,170.00 1,344.00 1,196.00 3,031.00

Amount

Disbursed

82.00 145.00 204.00 140.00 140.00 499.00 515.00 1,120.00 1,490.00 3,346.00

Source : NEDFi Data Bank

The corporation also set up Research and Development centre at Khetri,

in Kamrup district to provide research and developmental activities on commercial

cultivation and processing of Medicinal and Aromatic plants ( MAP ) and also helping

the MAP farmers to get linkage for marketing their agricultural products.

NEDFi also launched Micro Finance Scheme ( MFS) to meet the needs

of small entrepreneurs, especially in the village and small towns of this region. Through

this scheme NEDFi has included more than 83 thousand beneficiaries in N.E. Region

out of which 72 per cent are women beneficiaries.

3.8.2.3 Tourism Finance Corporation of India Ltd.

The Tourism Finance Corporation of India Ltd. (TFCI) was incorporated

as a public limited company under the company Act, 1956 on 27th

January 1989 and

came into existence on 1st February 1989 with its head office in New Delhi. The main

117

objective of this corporation is to provide financial assistance to the enterprises for

setting up or development of tourism related projects facilities and services such as –

hotels, restaurants, holiday resorts, amusement parks, sports facilities, safari, rope ways,

cultural centres, convention halls, transport, travel and tour operating agencies, air

service, tourism emporia etc.

Tourism Financial Corporation of India Ltd. includes financial scheme to

the projects with capital cost of Rs. 3 crore and above. This corporation also provides

financial assistance to the projects costing between Rs. 1 crore and Rs. 3 crore to the

extent of unavoidable gap, after taking into account the assistance from state level

Institutions or banks. Unique projects, which are important in tourism sector and for

which assistance from state level institutions/banks are not available, may be considered

on exceptional basis even though their capital cost is below Rs. 1 crore. The

Corporation also provides financial assistance to the projects with high capital cost,

along with other all India Finance Institutions. The corporation extends maximum

financial assistant of 70 percent of project cost and relaxation may be allowed to the

large projects involving capital cost exceeding Rs. 50 crore.

3.8.2.3.1 Objective of Tourism Finance Corporation of India Ltd

Tourism Finance Corporation of India Ltd. has been providing research

and consultancy services to the tourism industry. The corporation also includes

consultancy services to different central and state agencies and undertaken broad based

assignment to cover macro and micro level tourism related studies to facilitate

identification, conceptualization, promotion of specific tourism related projects. The

118

consultancy division of this corporation includes project related services, tourism related

services, government sector, private sector and other activities.

The project related services include the site evaluation studies, market

potential assessment for tourism projects, techno-economic feasibility studies,

loan/equity syndication services, financial restructuring of project proposals, review and

appraisal, project implementation and monitoring services etc. The tourism related

studies of this corporation covers undertaking tourism potential studies and

identification of tourism circuits, preparing tourism development master plans for state,

travel circuit and destination, undertaking tourist profiles and image rating studies,

undertaking tourist flow surveys, undertaking studies for sustainable tourism

development, identifying specific policies and other promotional measures for tourism

development in any state, undertaken marketing assistance programme etc.

TFCI Provides all forms of financial assistance for new, expansion,

diversification/modernization projects in tourism industry and related activities,

facilities and services in the following ways:

• Rupee loans.

• Underwriting of Public issues of shares, debenture and direct

subscription of such securities.

• Guarantee for deferred payments and credit raised in India and or abroad.

• Equipment finance.

• Equipment leasing.

• Assistance under suppliers of credit.

• Advisory services.

119

3.8.2.4 Assam Financial Corporation

Assam Financial Corporation was established under the State Financial

Corporation Act 1951 on 19th

April, 1954 with the objective of providing medium and

long term credit to industrial sector in Assam. At the beginning the area of operation of

the Corporation was restricted to the territorial limits of undivided Assam. But on 15th

March 1960 the Corporation extended its jurisdiction to the Union Territory of Tripura.

At present the jurisdiction of the corporation extends to Assam, Meghalaya, Manipur

and Tripura.

Assam Financial Corporation has been working to boost up its

performance. The corporation also introduced Micro Finance scheme with a fund of Rs.

100 lakh sanctioned by Government of Assam under the Chief Minister’s Micro

Finance Scheme to provide cheaper credit to Self Help Group ( SHG) and Joint Liability

Group (JLG). The Assam Government also support to launched ‘Venture Capital Fund’

and Sanctioned Rs. 500.00 lakh in 2009-10 aimed at providing support to innovative

activities and new enterprises. In 2008-09 the Corporation Sanctioned Rs. 318.24 lakh

and disbursed Rs. 350.51 lakh as compared to Rs. 528.40 lakh and 455.94 lakh in

2007-08.

120

Disbursement of Loans and Projects Undertaken in Assam

Table-3.18

Year Number of Projects

Sanctioned

Assistance Sanctioned & Disbursed

( Rs. In Lakhs)

Sanctioned Disbursed

2001-2002 63 116.59 152.02

2002-2003 19 55.15 84

2003-2004 - - 51

2004-2005 7 132.85 14

2005-2006 6 87.50 49.74

2006-2007 47 425.75 179.40

2007-2008 53 528.40 455.94

2008-2009 38 318.24 350.51

2009-2010 35 728.19 377.70

2010-2011 49 1438.62 704.67

Source : Annual Report of Assam Financial Corporation 2010-11

3.9 North Eastern Council

The North Eastern Council (NEC) is a pioneering developmental agency

for promoting Socio-economic development of North-Eastern Region. The North

Eastern Council was formed under the North Eastern Council Act 1971 and came in to

existence on 1st August 1972. The council has been given topmost priority on transport

and communication system of this region

NEC also given priority on power generation, industrial development,

development of agriculture and other sectors. The NEC has been started the process of

promoting tourism of this region only from 11th

plan period. A Yatri Niwas-Cum-NEC

guest house is being constructed in Palton Bazar in Guwahati to provide

accommodation to tourists. The council has also funded a project for development of a

lake on the way to Shillong from Guwahati and extended financial support for

construction of tourist resorts in different parts of this region. The NEC has also aided

eco-tourism project at Mawphlang, travel and tourism expo in Guwahati, Publication of

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articles in magazines of airlines, grant of corpus fund for promotion of tourism in the

region, publication a book on orchids , publication of travel based books , community

based eco-tourism project in Manipur, promotion of established tourism circuit etc. A

North-East Tourism Development Council has also been formed to facilitate

development of tourism through effective network of the state holders. The NEC has

contributed an amount of Rs.1 crore for creating a corpus fund of the newly formed

council while the union Ministry of Tourism has released Rs. 8 crore and NEDFi has

also contributed Rs. 1crore.

Fund sanctioned for Industries and Tourism sectors during 2007-08 to 2010-11 Table -3.19

Year Budget Estimate Sanctioned Amount %of Budget

Estimate

2007-08 1,308.00 997.77 76.28

2008-09 1,059.35 770.33 72.72

2009-10 2,155.37 1990.06 92.33

2010-11 2,837.54 2006.30 70.71

Source: Annual Report of NEC 2010-11

3.10 Ministry of Development of the North Eastern Region (DONER)

The government of India has created the department of development of

North Eastern region (DONER) on 5th

September 2001, to bring the North-Eastern

region at par with the rest of the country. The department was accorded the status of a

full fledged ministry on 27th

April 2004 as the Ministry of Development of the North

Eastern Region (DONER) which mainly concerned with the creation of infrastructure

for economic development of this region.

122

The main function of this ministry includes the planning, execution and

monitoring of development schemes and projects which consists power, irrigation, roads

and communication of this region. The Ministry of DONER also mandated co-

ordination with various Ministry and departments primarily related with the

development and welfare activities.

The Ministry had identified North East as a destination for leave Travel

Concession (LTC) Travelers. The Ministry has introduced an innovative step to change

the general perception about the North East as a troubled and dangerous spot and has

persuade the central ministries to encourage its employees to use their LTC to visit the

region. The Ministry of DONER organized the ‘North-East India Trade & Investment

opportunities week’ at Bangkok in 2007 with a session dedicated to tourism. The

Ministry with association with Indian Chamber of Commerce (ICC) organized two days

business summit in Mumbai to attract private sector investment for infrastructure

development of this region particularly in the field of information technology, mining

industries, tourism sector and promote North Eastern States as tourist friendly

destination.

3.11 Private Initiatives

Tourism sector cannot grow and sustain with Government efforts alone.

This sector needs private initiatives for investment and promotion in a sustainable way.

Most of hotel and hospitality sector in the state have been developed in private

initiative. Private sector efforts help to boost tourism in the state. This sector has

network with international travel agencies which helps to increase foreign tourist

123

inflow to the state. More than 90 per cent of tourist in the state has been staying in

private accommodation. The tourism policy of Assam 2008 also stressed on public

Private Partnership for creating quality tourism infrastructure and ensuring better

management in tourism projects. This policy also includes certain incentives like

reimbursement of value added tax, reimbursement of luxury tax, Capital investment

subsidy etc. to Private sector for development of state tourism. The major funding

needed for the development of commercial revenue producing tourist facilities and

services including accommodation, restaurants, tour and travel agencies and shopping

facilities are typically funded by private sector but, in newly developing tourism areas,

the government may need to be a pioneer developer until private sector has developed

the confidence to make it own investments (Badan, B.S. and Bhatt, H 2006 ).

Tourist staying in private Accommodation like Hotel etc. during

2000-01 to 2010-2011 Table-3.20

Year

Tourist staying in

Private

Accommodation

Total

Tourist Staying in

Govt. Lodges Total % of Tourist

staying in Private

Accommodation Indian Foreign Indian Foreign

2000-01 9,47,938 6,004 95,3942 14,016 486 14,502 98.53 2001-02 16,75,299 4,755 16,80,054 15,373 456 15,829 99.66 2002-03 12,22,135 5,466 12,27,601 18,427 520 18,947 98.48 2003-04 20,10,213 6,338 20,16,551 19,894 508 20,402 98.99 2004-05 21,65,430 8,561 21,73,991 20,820 804 21,624 99.02 2005-06 25,62,148 7,554 25,69,702 24,280 755 25,035 99.04 2006-07 34,59,591 13,008 34,72,599 20,279 649 20,928 99.40 2007-08 34,65,757 12,839 34,78,596 24,057 960 25,017 99.29 2008-09 36,72,267 13,859 36,86,126 26,439 674 27,113 99.27 2009-10 38,69,860 14,030 38,83,890 25,665 664 26,329 99.33 2010-11 41,01,616 15,039 41,16,655 25,831 594 26,425 99.36

Source: Directorate of Tourism.

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References

�� Badan, B.S,. and Bhatt., H., 2006, Encyclopedia of Tourism in 21st Century,

Volume-1, Common Wealth Publishers Pvt. Ltd., New Delhi, PP. 75-77.

�� Kamath, K.R., 2010, Banking Sector; Emerging Challenges, Yojana, February

2010, New Delhi, P.5.

�� Saxena, M.K., 2011, National Bank for Agricultural and Rural Development,

Alfa Publication, New Delhi, P.19.

�� Shylendra, H.S,. 2008, Role of Self Help Groups, Yojana, January, 2008, P.25.

�� Economy Survey, Assam 2005-06, Directorate of Economics and Statistics,

Assam , Guwahati-781006.

�� North East Industrial and Investment Promotion Policy (NEIPP), 2007, Ministry

of Commerce and Industry, Government of India.

�� Tourism Policy of Assam 2008, Department of Tourism, Government of Assam.

�� Annual Report, Ministry of Tourism, Government of India, 2009-10, P. 20

�� Ibid., PP.129-130.

******

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