Chapter 9

Multimedia on the

Internet-PRATIK MAN SINGH PRADHAN (WWW.PMSPRATIK.COM.NP)-

MMS2401 – MULTIMEDIA SYSTEMS & COMMUNICATIONS (3 CREDITS)

Multimedia on the Internet

Digital media are any media that are encoded in a machine-readable format.

Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

Computer programs and software; digital imagery, digital video; video games; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.

Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.

Multimedia Applications (Scopes)

Interactive Multimedia System Development

Game Development

Filmmaking and Animation

Visual Effects

Sound Design

Application UI/UX Design

Graphics Design

Social Media (Me Media)

Social media are computer-mediated tools that allow people or

companies to create, share, or exchange information, career interests,

ideas, and pictures/videos in virtual communities and networks.

Social media is defined as "a group of Internet-based applications that

build on the ideological and technological foundations of Web 2.0, and

that allow the creation and exchange of user-generated content.“

Furthermore, social media depend on mobile and web-based

technologies to create highly interactive platforms through which

individuals and communities share, co-create, discuss, and modify user-

generated content.

Personal Selling

Personal selling is where businesses use people (the "sales force") to sell the

product after meeting face-to-face with the customer.

The sellers promote the product through their attitude, appearance and

specialist product knowledge.

They aim to inform and encourage the customer to buy, or at least trial the

product.

Personal Selling Advantages and

Disadvantages

Advantages

Convey detailed information

Create a good impact

Disadvantages

Limited reach

Expensive

Websites

A website, also written as web site, or simply site, is a set of related web

pages typically served from a single web domain.

A website is hosted on at least one web server, accessible via a network

such as the Internet or a private local area network through an Internet

address known as a uniform resource locator (URL).

All publicly accessible websites collectively constitute the World Wide

Web.

Webpages

A web page (or webpage) is a web document that is suitable for the

World Wide Web and the web browser.

A web browser displays a web page on a monitor or mobile device. The

web page is what displays, but the term also refers to a computer file,

usually written in HTML or comparable markup language.

Web browsers coordinate the various web resource elements for the

written web page, such as style sheets, scripts, and images, to present the

web page.

Hypertext

Hypertext is text displayed on a computer display or other electronic devices with references (hyperlinks) to other text which the reader can immediately access, or where text can be revealed progressively at multiple levels of detail (also called StretchText).

The hypertext pages are interconnected by hyperlinks, typically activated by a mouse click, keypress sequence or by touching the screen.

Apart from text, hypertext is sometimes used to describe tables, images and other presentational content forms with hyperlinks.

Hypertext is the underlying concept defining the structure of the World Wide Web, with pages often written in the Hypertext Markup Language (HTML).

It enables an easy-to-use and flexible connection and sharing of information over the Internet.

Hypermedia

Hypermedia, an extension of the term hypertext, is a nonlinear medium of

information which includes graphics, audio, video, plain text and

hyperlinks.

This contrasts with the broader term multimedia, which may include non-

interactive linear presentations as well as hypermedia.

The World Wide Web is a classic example of hypermedia, whereas a non-

interactive cinema presentation is an example of standard multimedia

due to the absence of hyperlinks.

Hypertext and Hypermedia Types

Hypertext or Hypermedia documents can either be static (prepared and

stored in advance) or dynamic (continually changing in response to user

input, such as dynamic web pages).

Static Hypertext/Hypermedia can be used to cross-reference collections of

data in documents, software applications, or books on CDs.

Dynamic Hypertext/Hypermedia can develop very complex and dynamic systems of linking and cross-referencing which can change with the system

and user preference.