Chapter Nine App

Summary of Chapter Nine App

In our presentation, we will discuss the App which we have created:

Chapter 9 App. This App was designed to enhance your knowledge on

how to write business letters. The App will include:• Business letters characteristics• Different types of business letters• Significance of business letters• Additional Information• Quiz

Outside research was conducted to allow us to examine theseobjectives in specific.

Significance and Preparation of Business Letters

Importance of business letters:– For a permanent record – Provide confidentiality – Carry formality and sensitivity– Present well-considered messages

Three phases of the 3X3 writing process– determine the purpose of the letter, visualize the audience and anticipate

the reaction of readers – collect information for the first draft – read the letter and revise it

The following academic book and the .edu site could help students better understand the content above: http://www.flatworldknowledge.com/pub/business-communication-success/154694http://owl.english.purdue.edu/owl/resource/653/01/

Structure and characteristics of good business letters

Structure:– Direct opening – Detailed body– Courteous conclusion

Characteristics – Clear content– Goodwill tone– Appropriate form

The follow article “Business letters” by Yvonne Alexander and the Discussion form could help students better understand the good Structure and characteristics of business letters.http://www.alexcommunications.com/articles.htmhttp://www.ask.com/questionsabout/BusinessLetterFormat

Request and Order Letters Structure of Request Letter

– Direct opening with the purpose – Detailed body with explanation and justification of the request– Courteous closing with action request and appreciation

Structure of order letter– Direct opening with an introduction of the order and an

authorization of purchase– Detailed body including desired items, quantity, unit price,

total price, and order number– Clear closing stating the payment method and the date when

the merchandise should be sent, and showing appreciation

The following Podcast helps students better understand request and order

letters: http://salesmanagement20.com/blog/2010/04/06/episode-29-writing-

winning-sales-letters-with-ralph-allora/

Effective Direct Claim Letters

What is well-written claim ?– Opening with description of problem– Explaining and justifying without emotion– Closing with a summary of action request – Enclosing the copies of relevant documents

The following Newsletter could help you build the ability of writing

effective claim letters: http://www.grad.washington.edu/students/fa/fulbright/reference-letters.pdf

Elements of Reply Letters

• A clear subject line• Relevant information the reader wants • Good news presenting in the opening• Additional information in the body• Cordial and personalized closing• Details of procedure if needed

The following source would help you better prepare for a reply

letter.Video: http://www.youtube.com/watch?v=I2txr6OY5dY

Adjustment Letter

Three goals of the adjustment letter:• To correct the mistake• To regain the customer confidence • To promote business

Structure of the adjustment letter • To grant the claim in the opening • To restate the problem and offer solution in the body• To show appreciation and promote business in the closing • The following link could help you better understand this sector of

business writing.

Image(s): http://www.docstoc.com/docs/13563455/Letter-of-adjustment samples-in-reply-to-a-customer-complaint

Goodwill MessagesThree types of goodwill messages

– Gift thank-yous’– Thank-you for favours– Expressions of sympathy

Tips for writing different goodwill messages1. For gift thank-yous’: Identify the gift, show the appreciation, and share

the way how you will use it2. For thank-you for favours: show the great appreciation 3. For expression of sympathy: Mention the loss, offer assistance, and

summarize on positive note

The following source could help you know better about the goodwillmessage writing.Facebook Community: http://www.facebook.com/note.php?note_id=399864426706

More FeedbackBusiness Writing Blog: http://www.businesswritingblog.com/

Charitable Organization: http://easternlightepm.com/excelforcharity/ • An organization that has writing competitions• Getting involved can help improve your writing skills

Peer reviewed journal: http://www.natcom.org/Default.aspx?id=426&libID=447

BibliographyAlexander. "Articles, Business Writing Newsletter, Corporate Communications." Business Writing Seminars, Technical Writing Skills. Web. 13 June 2011. <http://www.alexcommunications.com/articles.htm>.

Allora, Ralph. "Episode 29 – Writing Winning Sales Letters." Audio blog post. SalesManagement20. 6 Apr. 2010. Web. 08 June 2011. <http://salesmanagement20.com/blog/2010/04/06/episode-29-writing-winning-sales-letters-with-ralph-allora/>.

Chen, Wei. "What Is a Good Business Letter? - EnglishClub.com." EnglishClub.com - Because People Speak English. 22 Jan. 2011. Web. 13 June 2011. <http://my.englishclub.com/profiles/blogs/what-is-a-good-business-letter?id=2524315:BlogPost:913288>. Doyle, Alison. "Business Letter Template - General Business Letter Template." Job Search - Jobs, Resume & Interview Advice from About.com. Web. 11 June 2011. <http://jobsearch.about.com/od/morejobletters/a/businessletter.htm>. Gossimer. "How to Write a Business Letter? | Facebook." Welcome to Facebook - Log In, Sign Up or Learn More. 13 June 2010. Web. 10 June 2011. <http://www.facebook.com/note.php?note_id=399864426706>. Hymas, Valerie, Dudderar, Jody. "Reference Letters and Language Evaluations." Fulbright Applicant Newsletter (27 Sept. 2006): 1-2. Print. Johnston, Lynn G. "Business Writing." Web log post. Business Writing. 10 June 2011. Web. 11 June 2011. <http://www.businesswritingblog.com/>. 

Bibliography II"Letter of Adjustment Samples in Reply to a Customer Complaint." Docstoc – Documents, Templates, Forms, Ebooks, Papers & Presentations. Web. 10 June 2011. <http://www.docstoc.com/docs/13563455/Letter-of-adjustment-samples-in-reply-to-a-customer-complaint>.

McLean, Scott. Business Communication for Success. Flat World Knowledge, 2010. Print. Miller, Katherine. "Communication Monographs." Communication Monographs (2007). National Communication Association. 2007. Web. 10 June 2011. <http://www.natcom.org/Default.aspx?id=426&libID=447>.

"Purdue OWL: Basic Business Letters." Welcome to the Purdue University Online Writing Lab (OWL). Web. 10 June 2011. <http://owl.english.purdue.edu/owl/resource/653/01/>.

"Test: Business Letter Basics." Free English Tests for ESL/EFL, TOEFL®, TOEIC®, SAT®, GRE®, GMAT®. Web. 11 June 2011. <http://www.english-test.net/esl/learn/english/grammar/ai139/esl-test.php>. UpWritePress. “The Key Forms of Business Writing: Basic Letter” Tutorial. 6 Mar. 2009. YouTube. 10 June 2011. "Writing Competitions in Aid of Charities | Win a Cash Prize & Literary Glory Whilst Helping a Charity." Eastern Light EPM - Web Design - Entertainment - Publishing - Marketing - Business Opportunities - Competitions. WordPress. Web. 12 June 2011. <http://easternlightepm.com/excelforcharity/>.

UpWritePress. “The Key Forms of Business Writing: Basic Letter” Tutorial. 6 Mar. 2009. YouTube. 10 June 2011.

The URL of the App

if you want a better grade on the final, please click on the following link:

http://zenome.com/directory/index.php?parentID=007.063.009.999&pageNumber=1&orderBy=r&count=21

  Hope everyone enjoyed the presentation and gets a good grade!