Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless?...
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Transcript of Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless?...
![Page 1: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/1.jpg)
Chapter 7Mobile Commerce—
The Business of Time
![Page 2: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/2.jpg)
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Objectives
• What Is M-Commerce?
• Why Wireless?• Wireless LAN• Wireless Application
Protocol (WAP)
![Page 3: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/3.jpg)
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What Is M-Commerce?
• Nets: Internet, Intranet, wireless
• M-commerce is e-Commerce over wireless network
• Transmission of user data without wires
![Page 4: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/4.jpg)
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Wireless Devices
• Cell Phone
• PDA (Personal Digital Assistant)
• Wireless Email Devices (Blackberry)
![Page 5: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/5.jpg)
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A PDA Example
![Page 6: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/6.jpg)
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Why Wireless?
M-commerce offers several benefits:
• Convenience
• Flexibility
• Efficiency
• Anytime, anywhere access
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Why Wireless Standards?
• Standards = protocols
• Wireless network sharing
• Example: Roaming -> win-win
• Win for user: use of wireless device (cell)
• Win for wireless providers
![Page 8: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/8.jpg)
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Two Wireless Protocols
• Standard for wireless networking
• Standard for computer applications running on the wireless networks
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Wireless LAN
• The most common standard for wireless networking is Wireless Local Area Networks, or WLAN
• WLAN design is flexible and is becoming cheaper to deploy, but it travels only 150 feet
• Wi-Fi and Bluetooth
![Page 10: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/10.jpg)
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Wireless Application Protocol
(WAP)• The protocol for wireless applications
• An open, global, industry-wide mobile specification for wireless network architecture; application environment and a set of communication protocols
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How WAP works?
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WAP Limitations (opportunities)
• Low-power• Small screens with questionable clarity• Limited device memory• Small keypads and no mouse• Questionable connections for reliability• High latency before making the
connections.
![Page 13: Chapter 7 Mobile Commerce— The Business of Time. 2 Objectives What Is M-Commerce? Why Wireless? Wireless LAN Wireless Application Protocol (WAP)](https://reader030.fdocuments.net/reader030/viewer/2022032415/56649efc5503460f94c0f47a/html5/thumbnails/13.jpg)
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Exercises
• What is the business transactions in a non-PC environment? – m-Commerce
• What is the most obvious benefit of Wireless Web? - time
• Other benefits – convenience, flexibility
• What creates personalized user experience for m-Commerce? – location
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Summary
• What Is M-Commerce?
• Why Wireless?• Wireless LAN• Wireless Application
Protocol (WAP)