Chapter 6
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Chapter 6 Completing Business Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1 Chapter 6 -
description
Chapter 6. Completing Business Messages. Learning Objectives. Revising and evaluating messages Improving readability of messages Improving clarity and conciseness Understanding effective design Proofreading business messages Distributing your messages. - PowerPoint PPT Presentation
Transcript of Chapter 6
Chapter 6
Completing Business Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 6 -
Learning Objectives1. Revising and evaluating messages2. Improving readability of messages3. Improving clarity and conciseness4. Understanding effective design 5. Proofreading business messages6. Distributing your messages
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Revising Your Message: Evaluating the First
Draft
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The Revision Process
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•Content•Organization•Proper Tone
Evaluate, Edit, and Revise the Work of
Others
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•Writer’s Success•Writer’s Intent
Summary of Discussion
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Revising to Improve Readability
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Sentence Length
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•Up to 15 Words•15 – 25 Words•Over 25 Words
Paragraph Length•Appearance •Readability•Emphasis
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Idea Sequence
Visual Impact
Complex Topics
Main Points
Skimming
Readers
Lists and Bullets
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Headings and Subheadings
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Descriptive Informative
Organization
Attention
Connection
Summary of Discussion
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Editing for Clarity and Conciseness
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Editing for Clarity
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•Long Sentences
•Hedging Sentences
•Faulty Parallelism
•Dangling Modifiers
•Noun Sequences
•Camouflaged Verbs
•Sentence Structure
•Awkward References
Editing for Clarity
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Edit for Conciseness
Unneeded Wordsand Phrases
Long Wordsor Phrases
RedundantCombinations
“It is/There are”Starters
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Revise with Technology
Spell Checker
Thesaurus
Software Features
Grammar Checker
Style Checker
Software Tools
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Summary of Discussion
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Producing Your Message
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Design for Readability
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•Consistency•Balance•Restraint•Detail
Document Design
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•White Space•Margins•Justification•Typefaces•Type Styles
Multimedia Documents
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•Convey Information
•Engage Audiences
•Express Emotions
•Allow Personalization
Multimedia Design
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Required Skills
Multimedia Tools
Time and Cost
Content
Message Structure
Compatibility
Production Technology
• Templates, themes, and style sheets• Page setup features• Column and paragraph formatting• Numbered and bulleted lists• Information in tables• Pictures, textboxes, and objects
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Formatting Business Letters
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Letterhead Stationery
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Date Inside AddressSalutation
The Message
Complimentary CloseSignature
Block
Formatting Memos
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Memo Title
Headings
The Message
Summary of Discussion
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Proofreading Your Message
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Careful Proofreading
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•Multiple Passes•Perceptual Tricks•High-Priority Items•Sufficient Distance
Careful Proofreading
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•Vigilance•Concentration•Paper Documents•Sufficient Time
Summary of Discussion
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Distributing Your Message
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Distributing Messages
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•Cost Concerns•Convenience•Time Issues•Security/Privacy
Summary of Discussion
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Chapter 6
Completing Business Messages
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