Chapter 5 By: Vanessa Stonkus and Shana Garden. How did it start? How widespread? Ignore it or...
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Chapter 5 By: Vanessa Stonkus and Shana Garden
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Transcript of Chapter 5 By: Vanessa Stonkus and Shana Garden. How did it start? How widespread? Ignore it or...
Rumor Hotline
Rumor Control
Rumor Workshops
Positive public relationships
Keep employees informed
Evaluate extent of the rumor
Do not mention the rumor
Analyze it
Do nothing
Deny the rumor publicly
Get outside expert
Place ads in publications
Internet and via e-mails
Flesh-eating bacteria
Decline in purchase of bananas
Centers of Disease Control in Atlanta Georgia.
Unhappy with the performance of a company
Unhappy with policies
Former employees
Consumer humor pages
Complaint pages
Personal expression
44% 18-34 yr olds get their news from internet
No editor to assure checks & balances