Chapter 3 Introduction to Local SEO (Search Engine Optimization)

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Module 3: Intro to Local SEO

What is Page Locus?

SEO Training bySession 2015/16

AIM of Module

To gain basic understanding about

Introduction to Local SEO

Local Vs Organic Search Results

Benefits of Local SEO

How Local SEO Works in 2015

Local SEO Correlation Factors

Executing Local SEO Step 1 :

Executing Local SEO Step 2 : Leveraging Citation

Social Media Citations

Example of Poor NAP Execution

On-Page Local Optimization


Introduction to Local SEO

What is Local SEO?

If you are optimizing a website to rank higher in local search area for a search

engine then it is referred to as Local SEO.

As an Example..

A local restaurant’s website, website of doctor clinic etc.

For More Information Visithttps://yoast.com/local-seo/

https://yoast.com/local-seo/


Local Vs Organic Search Results


Benefits of Local SEO & Search Results

Faster Ranking as Compared to Organic

Better CTR than Organic Search

Higher Conversions than Organic Search

Much More Cheaper than Ads

Easy to Setup


Some Terminologies

NAP - Name , Address and Phone Number

Citation - Mention of your brand name, address even if there is not link to your website.

Listing - Your brand listed on Google+ My Business or Local Directory.

Google Local

Google Places

Google My Business

Google Local Listing

Google+ Local


How Local SEO Actually Works in 2015

CitationsLocal

Listing

Reviews

On-Page

SEO Location

Signals

Consistency

● NAP

● Brand Name

● Embedding Google Maps

● Contact Info

● Title Optimization

● Google My Business

● Bing Local

● Local Directories

● Remove Duplicacy

● Be Consistent

● Add Location to Website


Local SEO Correlation Factors


Executing Local SEO (Step 1)

Step 1: Create Google+ My Business Account

URL : https://www.google.com/business/

Mention the Correct Address

Add Images, Menus and Other Info.

Link Page to Your Website.

Add Fans and Followers

Get Some Reviews (some negative)

https://www.google.com/business/


Executing Local SEO (step 2)

Leveraging Citations (off-page)

Submit Website to Local Directories

Be Consistent with NAP

Get Links from Local Websites


Media Content Citations (YouTube)


Example to Poor NAP Execution

Inconsistent Address

4 Navajo Lane Freehold, New Jersey

4 Navajo Ln FreeHold , New Jersey

4 Navajo Ln Freehold, NJ

Inconsistent Brand Name

Doctor Van Wyk

Dr Van Wyk

Dr Nathan Van Wyk



Engage with users using Brand Name

Make Google+ & Twitter Priority

Use Blogspot for Blog Citation

Use Linkedin for B2B Citation

Do Regular Posting on Social



What Google Wants?

Location and branch details available on individual pages.

Location pages are crawlable by Google.

Information should be presented in an easy to understand format.

Use schema structured data markup.

Location pages should be mobile friendly.

For More Information Visithttps://developers.google.com/webmasters/business-location-pages/

https://developers.google.com/webmasters/business-location-pages/



Add Location Markup to Website


On-Page Local Optimization (Avoid)

Multiple Locations on the Same Page

Using Acronyms for NAP

Using Complex Layout or Tables

Using NAP Too Many Times.


A Good Example of Local Landing Page


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Chapter 3 Introduction to Local SEO (Search Engine Optimization)

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Transcript of Chapter 3 Introduction to Local SEO (Search Engine Optimization)