Chapter 2 - The Sport Industry Environment Notes

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Mr. Elsesser's Sports Management class's unit 2 notes.

Transcript of Chapter 2 - The Sport Industry Environment Notes

Chapter 2: The Sport Industry Environment

Unit 2:The Sport Industry EnvironmentMr. ElsesserSports Management

Chapter OverviewIntroduction to College note takingManaging in the Internal EnvironmentExamining QualityTotal Quality Management (TQM)Managing in the External EnvironmentTypes of External ManagersCompeting in our Global Community

Learning to take notesCollege styleCollege Note taking involves the following:Visual Aids (PowerPoint, whiteboard, note guides.)2 out of every 8 classes. Notes revolving around key termsStudent must listen intensely and write down things they think are important to the main idea (term).Failure to do so often results in receiving poor grades. Students should focus on definition and be able to provide an example of each concept discussed. SUCCESS EQUALS:IDENTIFY MAIN IDEA, AND PROVIDE AN EXAMPLE

BRAINSTORM(The Internal Environment)What do you think are some of the things that sports managers most likely have to routinely review INSIDE their own companies and among their competitors?

Examining the Internal EnvironmentThe Internal Environment:

Five Internal Factors are:Management, Mission, Resources, the Systems Process, and Structure.

Exploring the Internal Environment:MANAGEMENTWho are they?

Primary Purpose/Responsibility:

Exploring the Internal Environment:MISSIONMain Purpose:

Developed by:

Missions Identify:

BRAINSTORMWhat do you think are some of the most important things that you must consider when trying to come up with a mission for a sports organization?

Mission Statements ContinuedMissions must include: Purpose:

The Business:

Values:

All components of mission statements must be relevant to all stakeholders.

Who are Stakeholders?Stakeholders are:

Stakeholders include: Employees Alumni Fans Shareholders Customers Suppliers The Government

Example:SMITHTOWN ATHLETICSMission Statement:Interscholastic athletics in the Smithtown Central School District is a part of the physical education and health program and therefore an integral part of the district's total educational program. The interscholastic competitive environment provides an opportunity for our participants to learn positive life skills, values and ethics in a climate that demands dedication, responsibility, self-discipline, cooperation, a positive work ethic and respect for others.

Identify Smithtowns mission, business, and values.Who are their stakeholders?

Exploring the Internal Environment:RESOURCESFunction:

4 Types:Human:

Financial:

Physical:

Informational Resources:

Exploring the Internal Environment:Systems ProcessFunction:

4 Components:Inputs:

Transformation:

Outputs:

Feedback:

The Systems Process DiagramFEEDBACK

Exploring the Internal Environment:StructureFunction:

Organized as Departments:Finance, Marketing, Production, PersonnelUnlimited and can be as many as neededEach dept. is headed by a managerMain Objective:

RESULTResourcesStructureSystems ProcessManagementMeans (How?)MISSIONALL ADDS INTO MISSION, WHICH YIELDS FINAL RESULTS OF ORGANIZATIONMission is the BIG DADDY!

BRAINSTORMWhy is quality important to an organization? How does quality effect what a customer or fan perceives as value?

QUALITY: The Cornerstone of SuccessQuality is:

Customer Value is:

Combining Value and QualityCustomers not only buy the product/service, they buy the benefit they expect to achieve from it.Example:The Yankees and Red Sox make big dollars on their rivalry series games, as their fans expect to see high-quality and intense games; while also watching star players compete like Alex Rodriguez and David Ortiz.

How does an organization strive for and deliver quality? Total Quality Management (TQM):

Who is responsible for it?

Total Quality Management (TQM)Carried out through 2 primary principlesPrimary Principle #1:

Primary Principle #2:

Example:

BRAINSTORM(The External Environment)What do you think are factors outside the organization that influence what happens inside an organization?

Examining the External EnvironmentThe External Environment:

External Factors include:Competition, Suppliers, Workforce, Customers, Shareholders, Society, Technology, Economy, Governments.

The Influence of the External Environment:

External Factor #1: CUSTOMERSWho are they?

The Influence:

The Influence of the External Environment:

External Factor #2: COMPETITIONWhat is it?

The Influence:

The Influence of the External Environment:

External Factor #3: SUPPLIERSWhat is it?

The Influence:

The Influence of the External Environment:

External Factor #4: WORKFORCEWho are they?

The Influence:

The Influence of the External Environment:

External Factor #5: SHAREHOLDERSWho are they?

The Influence:

The Influence of the External Environment:

External Factor #6: SOCIETYWho are they?

The Influence:

The Influence of the External Environment:

External Factor #7: TECHNOLOGYWhat is it?

The Influence:

The Influence of the External Environment:

External Factor #8: THE ECONOMYWhat is it?

The Influence:

The Influence of the External Environment:

External Factor #9: GovernmentsWhat is it?

The Influence:

Types of Management in the External EnvironmentExternal factors change at fast chaotic pacesManagers must be interactive and ready to thrive3 Types of Managers: REACTIVE MANAGERS:

RESPONSIVE MANAGERS:

INTERACTIVE MANAGERS:

Competing in our Global CommunityPrimary Purpose:Necessary for organizational survival!Increases sales and profits3 Methods of Conducting Business:Domestic Business (Method #1)

Potential Customer Base about 268 Million People

Competing in our Global Community (Method #2)International Business

Example: Set-up a business in one of the 15 European Union (EU) countries, would add 350 million people. Expands Total Potential Customer Base to 725 million

Competing in our Global Community (Method #3)Multinational Corporation (MC)

Must have international sales of at least 25% or more. You never start you own global business, but you may become an international manager.

Global Sourcing The difference between domestic managers and global managers lies in where they look for the best deal on inputs and where they can be most advantageously transformed into outputs.