Chapter 2 Brain Functions and Creative Thinking
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Transcript of Chapter 2 Brain Functions and Creative Thinking
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Knowing brain functions
which harness creativethinking
CHAPTER 2
MGMT 104D AUGUST
Revised by Mr. Navaratnam
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The oral instruction is Say Hello The visual instruction is Say Hello
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Introduction
Our brain is mainly divided into 2 "halves", the left sideand the right side.
The left-hand side is seemingly responsible fornumberand language. It is likely to process informationlogically. This are is useful for analytical purpose,
logical thinking, math, science, language, details, pastmemories, knowledge, reality, strategy and practically.
However, the right-hand side of the brain takes a moreholistic view of information and enjoys patterns. Theright brain could enhance yourcreativity skills, feeling,stimulate interest on arts, music and philosophy,future imagination, fantasy, possibilities anddreaming. Not surprisingly, the right side is known asthe more creative half of the brain. Generally, men tendto be left-brained and women are to be right-brained.This kind of generalization needs to be treated with
concern.
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Experiments show that most children rank
highly creative (right brain) before entering
school. Because our educational systems
place a higher value on left brain skills
such as mathematics, logic and language
than it does on drawing orusing our
imagination, only ten percent of these
same children will rank highly creative by
age 7. By the time we are adults, high
creativity remains in only 2% of the
population.
The brain splits up functioning and then
coordinates and synchronizes information
processing from the two hemispheres.
The brain devotes areas to specialized
tasks. Different specialized brain areasprocess related information at the same
time (e.g. analyzing while listening to
music). This ability to transmit data
processed on one hemisphere and
coordinate and integrate it with data
processed in other areas is known as bi-lateral transfer.
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How Brain Preference Develops
Dominance is present at birth but that childrenmay not be able to establish it well until they are5 years old while other studies suggest that
children continue to develop their brainpreference until they reach puberty.
A strong relationship exists between the brainpreference of infants and their parents,
suggesting that genetics has a major infl
uenceon brain preference.
Early childhood experience or nurturing can playa major part in brain preference development.
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Students required to vote on the statement which refers to their
cognitive abilities. Adding all the votes finally will contribute the scores.
IS YOUR BRAIN DOMINANCY IS RIGHT
OR
LEFT BRAIN
?????
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Left brain Right Brain
I enjoy planning new things in detail I enjoy doing new things on the spur of the moment
I rarely daydream or remember my night time
dreams
My dreams are very clear and I often daydream
I tried to find the reason behind other peoples
behaviors
I can rarely see the motivation behind an individual
move
Im punctual and have a good sense of time Im rarely punctual and have a less good sense of time
Im good in describing my feelings into words It is very difficult describing my feelings into words
I rely on evidence to make decision I rely on my feelings to make decision
My files and references are always been updatedand arranged in order
I seldom update my file course.
Im kept my hands still when talking I gesture a lot when Im talking
Im good explaining some theories and explain
things
I can understand without be someone explain to me
I solve problems by keeping at them and trying
different approaches until I find a solution
I solve problem like putting them at the back and wait
for a solution to come up.
Im very good in puzzle ad word games I don't enjoy puzzles and words games.
I have my feelings well under control I let my feelings show
I prefer reading non-fiction to romantic novels I prefer to read romantic novel rather than non-
fiction
I analyze problems I deal with a problem as a whole
I have less interest in music Im very fond of music
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Brain Functions
LEFT BRAIN FUNCTIONS RIGHT BRAIN FUNCTIONS
Linear Holistic Processing
Sequential Random Processing
Symbolic Concrete Processing
Logical Intuitive Processing
Verbal Nonverbal Processing
Reality-Based Fantasy-Oriented Processing
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Linear Vs. Holistic Processing
The left side of the brain processes information in alinear manner. It processes from part to whole. It takespieces, lines them up, and arranges them in a logicalorder; then it draws conclusions (systematic approach).
The right brain however, processes from whole to parts,holistically. It starts with the answer. It sees the bigpicture first, not the details. If you are right-brained, youmay have difficulty following a lecture unless you aregiven the big picture first. That is why it is absolutely
necessary for a right-brained person to read an assignedchapter or background information before a lecture or tosurvey a chapter before reading.
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Sequential Vs. Random Processing
For example, spelling involves sequencing - if you areleft-brained, you are probability a good speller. The leftbrain is also at work in the linear and sequentialprocessing of math and in following directions. By,
contrast, the approach of the right-brained student israndom. If you are right-brained, an assignment may belate or incomplete, not because you weren't workingbut because you were working on something else.You were ready to rebel when asked to make study
schedules for the week. But because of the randomnature of your dominant side, you must make lists, andyou must make schedules. This may be your only hopefor survival in college.
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Symbolic Vs. Concrete Processing
The left brain has no trouble processing symbols. Manyacademic pursuits deal with symbols-such as letters,words, and mathematical notations. The left brainedperson tends to be comfortable with linguistic andmathematical endeavors. Left-brained students willprobably just memorize vocabulary words or mathformulas.
The right brain, on the other hand, wants things to beconcrete. The right brain person wants to see, feel, ortouch the real object. Right brain students may have
had trouble learning to read using phonics. They preferto see words in context, to see how the formulaworks. To use your right brain, create opportunities forhands-on activities, use something real wheneverpossible. You may also want to draw out a mathproblem or illustrate your notes.
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Logical Vs. Intuitive Processing
The left brain processes in a linear, sequential, logicalmanner. When you process on the left side, you useinformation piece by piece to solve a math problemor work out a science experiment. When you read andlisten, you look for the pieces so that you can draw
logical conclu
sions. If you process primarily on the right side of the brain, youuse intuition.You may know the right answer to amath problem but not be sure how you got it. Youmay have to start with the answer and work backwards.On a quiz, you have a gut feeling as to which answers
are correct, and you are usually right. In writing, it is the left brain that pays attention to
mechanics such as spelling.
But the right side pays attention to meaning; that is,your right brain tells you it "feels" right.
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Verbal Vs. Nonverbal Processing
Right brain students may know what they mean, butoften have trouble finding the right words. The bestillustration of this is to listen to people give directions.The left brain person will say something like "From here,go west three blocks and turn north on Vine Street. Gothree or four miles and then turn east onto Broad Street."
The right brain person will sound something like this:"Turn right (pointing right), by the church over there(pointing again). Then you will pass a McDonalds and aWalmart. At the next light, turn right toward the BP
station." So how is this relevant to planning studystrategies? Right brain students need to back upeverything visually. If it's not written down, theyprobably won't remember it. They need to get intothe habit of making a mental video of things as theyhear or read them.
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Reality-Based Vs. Fantasy-Oriented
Processing
The left side of the brain deals with things the way theyare-with reality. When left brain students are affectedby the environment, they usually adjust to it.
Not so with right brain students. They try to change theenvironment!
Left brain people want to know the rules and follow them.In fact, if there are no rules for situations, they willprobably make up rules to follow!
Left brain students know the consequences of notturning in papers on time or of failing a test.
But right brain students are sometimes not awarethat there is anything wrong. So, if you are right brain,make sure youconstantly ask for feedback and realitychecks.
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Features that can negatively influence
creative thinking
The work is controlled by a hierarchical authoritystructure
No recognition on employees effort
Nurture an "I know it all" attitude among managers.
Managers don't communicate their company's strategicintent to the employees even if they have it.
Don't encourage trial and error.
Fear that criticizing current practices and commitments is
a high-risk activity Workforce workloads (i.e. too much to do, not enough
time)
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CHAPTER SUMMARY
Identifying your brain dominance
Brain Function Features that negatively influence
creative thinking
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Reference
Keong, K. (2000) You are creative.
Malaysia: Mindbloom Sdn.Bhd
John, A. (2009) The art of creative thinking:how to be innovative and develop great
ideas. London: Kogan Page
Brain Images are available at
http://www.americansmallbusiness.com/de
fault.asp?EditorID=43