Chapter 16:Managing Information and Technology

Basic element of computer technology

Hardware: input, store, and organize data

System software: performs functions necessary to operate a computer.

Application Software: Helps user perform a task.

Networks

Internet: Network of networks WWW: only 25% of traffic

Broadband: 62% have access

Internet2: high-tech internet Education, research, and collaboration

Cloud computing

Internet based storage

Significant benefits Saves space on computer

Access anywhere

Businesses are using cloud now.

Data and Information

Critical for business decisions Current state of business, competitive environment, market trends

Data: facts and figures that are collected, lack context

Information: Processed data that is used in meaningful way. Accurate

Relevant

Timely

Understandable

Secure

Technology and Decision Making

Decision support system: Gives managers large amounts of data, converted to high quality data.

Business intelligence systems: discover subtle and complex relationships hidden in data.

Expert system: Helps managers make better decisions in areas that lack expertise Devise program to mimic managers approach

Asks a series of questions

E-Commerce

Marketing, buying, and selling products over a network.

B2C E-commerce- selling to a final customer Itunes, buy stocks

Large target market

Small transaction size

B2B E commerce- sell supplies, components, machinery or services to other busniness. Much larger volume of e-commerce.

Potentially large transaction

E-Commerce

Web 2.0- Interactive features, creates richer, more interesting experience for customers. Forged stronger relationships

Advertisement on Internet: Growing rapidly Important part of marketing strategy

Viral marketing- get customers to communicate a firm’s message.

E-marketplaces- buyers and sellers can communicate and conduct businesses.

Radio frequency identification- stores info on a microchip that can transmit the info when in range of a specia reader.

Challenges and Security

Malware- software that is distributed for malicious intent Spyware-tracks computer behavior

Computer Viruses- can erase data and destroy your computer

Worms- Can spread on its own.

Spam- unsolicited emails. Phishing- appear to come from legit banks, try to obtain personal

information

Pharming-Fake websites with intent to get personal information

Hackers- try to gain unauthorized access to the computer of others. Firewalls help prevent hackers by using hardware to create barriers.