CHAPTER 12FUTURE OF SOCIAL MEDIA AND LITERACYShana BucherHamisha BunchMiles GarciaQuinn McLeanDamion Wilson

MEDIA LITERACY

The ability to access, analyze, evaluate, and create media. Media literate youth and adults are better able to understand the complex messages we receive from television, radio, Internet, newspapers, magazines, books, billboards, video games, music, and all other forms of media.

George Takei❖ Transformed himself from a TV character to a well

known social media superstar to people of all ages❖ Uses his social media to educate the ignorance

that also is spread online in the social media marketplace of ideas

❖ Uses his popularity to attack stereotypes about Asians and gays

George Takei

Negative Uses of Social Media❖ Teens do not or cannot be taught to exercise

sophisticated media and information literacy skills❖ Teen bloggers presented extensive personal data,

including first names, age, and contact information❖ One in five teens revealed a full name❖ Uneducated uses of social media can have great

effect on an individual➢ EX: Justine Sacco- public relations professional

Positive Uses of Social Media❖ Computer-mediated communication (CMC)

➢ Group projects, Group chats❖ Provides socialization & interaction opportunities❖ Facebook

➢ Can assist law enforcement in an investigation ❖ A media literacy perspective allows us to examine

content and technology from a variety of angles, not just one

Media Literacy Education ❖ Spread throughout the United States❖ Has not been fully adopted by educators❖ Not an essential part of school curricula

➢ EX: New Jersey schools have more concern with their standardized testing

❖ Librarians utilize technology➢ EX: Use of computers

❖ Education will evolve as online interaction grows in popularity

LIFELONG LEARNING AND MEDIA LITERACY

❖ Everyone is challenged to exercise more sophisticated media literacy skill.

❖ Baby Boomers (those born between 1946-1964) were one first groups to embrace social media sites

❖Process

❖Context

❖Framework

❖Production values

Four aspects of message interpretation

Five Elements of Media Literacy

❖ Awareness of impact❖ Understanding media

process❖ Strategy Development❖ Content❖ Enhancement of media

Framing of Media Messages

Relatively little structured education exists to prepare viewers to deconstruct and critically examine complex media messages.

CNTOne example would be the innovative undergraduate program at Webster University .This field of study views media literacy as “a critical thinking skill that focuses on the source of much of our information: the media.” Programs such as this address media literacy through:

CNT.awareness of media impact on individuals and the

society; understanding of mass communication processes; developing critical approaches to analyze media

messages; media content awareness of text, sound, and images;

and, exploration of cultural and social constructions,

depictions, and presentations of diverse groups by media.

CNT.

http://youtube.com/v/BDZ1oZDai-I

CNT:

Traditional media, such as radio and television, also are adapting to this new environment. Where once the nightly network newscast was king, the lines have blurred between news and entertainment.

CNT.At its core, media literacy is the

ability to pay close attention to content (including the visual) and make sense of a wide range of media messages and presentations. The critical examination of text, photographs, audio, and video requires awareness, education, and practice.

CNT.

One great advantage of the emerging social media world is that each shared item can be scrutinized by participants within social networks to assist a user in discovering whether or not content is authentic.

APPLICATION OF KNOWLEDGEWhat is Application of Knowledge?

Why is it important?

Social Media is Growing

Social Media Policy-Corporate code of conduct that provides guidelines for employees who post content on the internet either as part of their job or as a private person.

Social Media in the workplace

ENGAGEMENT, NETWORKED COMMUNICATORS, TRUST AND

INFLUENCEThe entrepreneur businesses culture promotes social media change.

By recognizing the challenges of big data privacy, media organization power and control, user best practice must be informed by knowledge about the networked world.

What can we learn ? How to critically examine data, platforms and policies.

How to effectively use social media without being forced to surrender our identities, interactions and communities.

What can social media offer?Opportunity for users to evaluate the influencers rather than accept media agenda setting. Rather than a reflex, social media sharing should be a thoughtful activity. Interacting with people all over the world !

In the future The future of social media communication is likely to feature improvement of smaller and lighter hardware driven by advances in software programming. Organizations and businesses will use these new technologies to communicate across SNS and other social online spaces.

“The Road Ahead”- Bill Gates The Challenges and opportunities involve understanding key concepts, defining best practices,examining data, operating within a legal frame work and striving to be ethical.

For those who are willing to take the time out to master social media communication, individual and professional rewards are likely to follow.

QUIZ TIME

WHAT DID YOU LEARN?