© Prentice Hall, 2003 Business Communication TodayChapter 9 - 1 Writing Persuasive Messages.
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Transcript of Chapter 11 Writing Negative Messages Copyright © 2014 Pearson Education, Inc. publishing as...
![Page 1: Chapter 11 Writing Negative Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 11 -](https://reader036.fdocuments.net/reader036/viewer/2022081417/56649e695503460f94b65f6d/html5/thumbnails/1.jpg)
Chapter 11
Writing Negative Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 11 -
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Plan the Message
Purpose
Medium
Audience
Approach
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 2Chapter 11 -
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Write the Message
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 3Chapter 11 -
•Clarity
•Sensitivity
•Credibility
•Etiquette
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Complete the Message
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4Chapter 11 -
•Revising
•Producing
•Proofreading
•Delivering
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The Direct Approach for Negative Messages
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State the Bad News
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 6Chapter 11 -
•Clarity•Tone•Reminder
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Explain the Bad News
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 7Chapter 11 -
•Reasons•Information•Apology ??
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Close the Message
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 8Chapter 11 -
•Respect•Options•Actions
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The Indirect Approach for Negative Messages
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 9Chapter 11 -
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The Indirect Approach
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 10Chapter 11 -
1 Open with a Buffer Statement
Close on a Respectful Note4
Provide Reasons and Information2
Deliver the Negative News3
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Open with a Buffer
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 11Chapter 11 -
• Neutral, non-controversial
statement closely related to
the point of the message.
(Everyone would agree you
have been a valuable
employee in our department.)
• Respectful
• Relevant
• Neutral
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Present the Reasons
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Positive or Neutral
Progressively Negative
The Main Idea
Justified, Fair, and Logical
Reasons and Information
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State the Bad News
►Deemphasize the News- minimize space and time devoted to bad news/embed in middle of paragraph.
►Use a Conditional StatementImply audience might someday receive a favorable response. (We may be able to rehire you once the economy improves)
►Emphasize Positive AspectsWhat you can do not what you cannot do
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Close the Message
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 14Chapter 11 -
• Avoid Uncertainty – if decision is final don’t say “I hope you find the decision satisfactory.”
• Limit Correspondence - Limit future communications if don’t want to discuss further
• Express Optimism
• Be Sincere