Chapter 11 Oral Presentation

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8e

BUSINESS COMMUNICATIONIn Person, In Print, Online

Chapter 11 Oral Presentation


Oral Presentation

Video Example

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Advice from the Founder of PM Bartending

• What parts of Paul Joseph’s advice do you find most useful?

• What do you think Joseph means by “This is not a time to put on theater”?Click image to play the video

[Click to edit Master title style]

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Advice from the Founder of PM Bartending


Oral Presentation

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Planning | Organizing | Team/Online | Visuals | Delivering

The Purpose of a Presentation


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Presenting to an International Audience

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Informal and Formal Delivery Methods

Informal Formal


Oral Presentation

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Organizing the Presentation

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Creative OpeningsTopic:

Encouraging employees to

use the company fitness center

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The Body: Choose a Logical Sequence

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The Body: Manage Negative Information

Link to the full story and watch the video on the blog.

Link to the full story and watch the video on the blog.

Local Chamber of Commerce CEO Hides to Avoid QuestionsTaking a page from former Alberta Health Services CEO's approach to media interviews (“I’m eating a cookie”) , Dick Fleming avoided a reporter's questions by hiding in a hallway. Fleming, the president and CEO of a local Chamber of Commerce in St. Louis, refused to respond to repeated questions about his compensation package.

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The Ending

Finish on a strong, upbeat note:•Summarize main points•Add a personal appeal•Make recommendations•Discuss next steps


Oral Presentation


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Team Presentations

• Achieve coherence by making your team presentation look as though it were prepared and given by a single person

• Rehearse the presentation as it will be given

• Determine how you will answer questions, where you will stand or sit, and so on


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Online Presentations

• Consider shorter presentations because people may lose attention more quickly

• Keep the audience engaged

• Practice with the technology

• Plan a backup system


Oral Presentation

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Why Do People Hate PowerPoint?

Link to the full story on the blog.Link to the full story on the blog.

How Much Do You Hate PowerPoint?If you're like a political group in Switzerland, you would ban PowerPoint forever. The Anti-PowerPoint Party (APPP) views PowerPoint "as a representative of all presentation software" (and clearly, pure evil). With rough calculations, the group claims that PowerPoint destroys 2.1 billion Swiss Francs each year and potentially 110 billion Euros; however, the group says that "the average number of participants may be umpteen times higher" (whatever "umpteen" is).


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Present Your Main Point Clearly

Example Encouraging employees to use

the company fitness center

See slidesSee slides

Marcus Peter, Ltd.

Why You Should Join Marcus Peter’s Employee Fitness Center

Title Slide

Employees who use the fitness center lost, on

average, 6 pounds within their first

month.

“The fitness center is so convenient that I worked out 5 days a

week and lost 15 pounds in 4 weeks!”

- Brian, Accounting

Main Point Slide

• High-End Options: Equipment and Classes

• Big Payoff: Membership Fees and Rewards

• Convenient Schedule: Logistics and Details

• High-End Options: Equipment and Classes

• Big Payoff: Membership Fees and Rewards

• Convenient Schedule: Logistics and Details

AgendaSlide


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Make Your Slides Easy to Follow

Consider including a slide tracker.

Another exampleAnother exampleExample

Example

Flexible Options Big Payoff Convenient Schedule


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Replace Text with Graphics


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Using Video

• Use video to engage the audience, illustrate a point, and make an emotional appeal

• Integrate videos into the presentation

• Practice using the video in your presentation room

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From Slides to Handouts

3

SWOT Factors

InternalStrengthsWeaknesses

ExternalOpportunitiesThreats

4

Strengths

Acknowledged market leaderGood public relationsStable and trained work forceInnovative advertising

5

Weaknesses

Inadequate financingNarrow product line

6

Opportunities

Increased market demandFavorable demographic changesEmerging technologies

7

Threats

Increased domestic competitionVulnerability to recession and business cycles

Public trade policies


Oral Presentation

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Overcoming Speech Anxiety

Over-prepare

Use positive imagery

Recognize that you have something important to say

Relax your body and breathe deeply

Video Example

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Tips for Public Speaking

• Which of TJ Walker’s tips do you find most useful?

• What other ways have you found to improve confidence in front of a group?Click image to play the video

Video Example

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Former Lehman, UBS Executive Advises:

Be Yourself• What do you think of

Angela Mwanza’s advice to let your personality come through?

• How can you achieve this during a presentation? Click image to play the video


Additional Video Suggestions

Video Example

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Former Apple CEO Steve Jobs

• How did Steve Jobs use the extemporaneous delivery style to promote Apple products in this video?

• What is effective about his style?

Video Example

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TED Talks

• What delivery techniques are demonstrated in this video?

• What, if any, advice would you offer to improve this presentation?

Video Example

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Oprah Winfrey’s Speech at Memorial Service

for Rosa Parks

• What delivery techniques does Oprah use in her scripted speech?

• Which do you find most effective?0

Chapter 11 Oral Presentation

Documents

Transcript of Chapter 11 Oral Presentation