CHAPTER 1: THE WORLD OF HOSPITALITY & TOURISM. I. THE IMPORTANCE OF HOSPITALITY & TOURISM 2 OF THE...
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Transcript of CHAPTER 1: THE WORLD OF HOSPITALITY & TOURISM. I. THE IMPORTANCE OF HOSPITALITY & TOURISM 2 OF THE...
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CHAPTER 1: THE WORLD OF HOSPITALITY &
TOURISM
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I. THE IMPORTANCE OF HOSPITALITY & TOURISM
2 OF THE FASTEST GROWING AND MOST EXCITING INDUSTRIES IN THE WORLD TODAY
ENCOMPASS MORE THAN 15 RELATED BUSINESSES INCLUDING LODGING, FOOD SERVICE, TRANSPORTATION, VENDORS, AND TOUR OPERATORS
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EMPLOY MORE THAN 8 MILLION PEOPLE WHO EARN MORE THAN 165 BILLION IN WAGES AND SALARIES
GENERATE IN EXCESS OF 525 BILLION IN SALES
3RD LARGEST AMERICAN INDUSTRY BEHIND CARS AND FOOD
1 OUT OF 7 U.S. ARE INVOLVED
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II. INDUSRTY SEGMENTS
THIS INDUSTRY IS EXTREMELY COMPLEX WITH MANY SEGMENTS INVOLVED (SEE FIGURE 1.1 PG. 7)
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A. HOSPITALITY INDUSTRY
GROUP OF BUSINESSES INVOLVED IN LODGING AND FOOD SERVICE.
HOTLES, MOTELS, INNS, B&B, CASINOS, CATERING COMPANIES,
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B. TOURISM INDUSTRY
ENCOMPASS TRAVEL/TRANSPORTATION AND PROMOTE TRAVEL AND VACATIONS. ALSO DISTRIBUTE INFO TO CONSUMERS
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C. OTHER PROVIDERS
RECREATIONAL FACILITIES AND MEETING-PLANNING SERVICES ARE UNDER THIS UMBRELLA
SPORTS AND ENTERTAINMENT INDSTRY
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III. PRODUCT AS A SERVICE
PRODUCT CAN BE GOOD OR SERVICEHOTELS SELL ROOMS AND REST. SELL FOOD BUT PEOPLE EXPECT A CERTAIN QUALITY
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MOST PRODUCTS ARE SERVICES IN THE HOSP. & TOURISM INDUSTRY
GOODS VS. SERVICEPRODUCT VARIABLES WHEN DEALING
WTH SERVICES (PERISHABILITY/INTANGIBILITY/
CHANGEABILITY)
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IV. HOSPITALITY AND TOURISM TODAY
NOT COMMON UNTIL THE LATE 1800’SHAS BECOME A HIGHLY GLOBAL
INDUSTRYSERVICE IS OF THE MOST IMPORTANTFUTURE SUCCESS IS DEPENDENT ON
READING CONSUMERS’ NEEDS AND PREPARING FOR THEM!!
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V. HISTORY OF HOSPITALITY
COMES FROM THE LATIN WORD “HOSPES”, MEANING GUEST OR VISTOR
TAVERNS WERE THE 1ST PLACE TO OFFER HOSPT. FOUND IN GREECE AND ROME
BY END OF 13TH CENTURY HORSE AND CARRIAGE TOOK TRAVELERS TO POST HOUSES- VERY RUSTIC
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EARLY INNS WERE RECOGNIZED BY SYMBOLS AND COATS OF ARMS TO SIGNIFY TERRITORIES:
BLACK BEARWHITE SWANGREEN DRAGON
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PINAPPLE SYMBOL-SYMBOL OF HOSPITALITY AND FAVORITE FRUIT OF ROYALTY.
A SEA CAPTAIN WOULD DISPLAY A PINEAPPLE SIGN AT HIS DOOR TO GIVE NOTICE THAT HE HAD RETURNED HOME SAFELY
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RESTAURANT MEANS RESTORE IN LATIN AND CAME FROM EUROPE IN THE 1700S
1800S BROUGHT NUMEROUS EATING AND DRINKING ESTB. GLOBALLY
SLEEPING ACCOMD. WERE JUST BEGINNING (HILTON, RITZ)
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VI. HISTORY OF TOURISM
TRAVEL IS FRENCH FOR “WORK”EARLIEST TRAVELERS WERE MIGRATING
NOMADSTOURISM RELIES ON TRANSPORTATION-
THE WHEEL AND WATER VESSELS (3000 B.C.)
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1800S- CHANGED THE FACE OF TOURISM WITH THE RAILROAD. IT ALLOWED FOR GREAT DISTANCES
1900S- MASS PRODUCTION OF THE AUTOMOBILE AND SUPERHIGHWAYS
THE WRIGHT BROTHERS INTRODUCED MODERN TOURISM WITH THE AIRPLANE
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VII. TRENDS IN HOSPITALITY AND TOURISM
NO MATTER HOW THE INDUSTRY CHANGES THERE WILL ALWAYS BE TRENDS IN HOSPITALITY AND TOURISM
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A. SAFETY
SAFETY AND SECURITY ARE THE PRIMARY CONCERN TO THE HOSPITALITY INDUSTRY.
EXAMPLES:
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B. DIVERSITY
DUE TO ITS GLOBAL NATURE THE TOURISM INDUSTRY IS INCREASINLY DIVERSE. MANAGERS OF TOMORROW WILL NEED SKILL SETS TO RELATE TO ALL CULTURES
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C. ECOLOGY
THERE NEEDS TO BE CONSTANT RESPECT AND GUARD FOR THE ENVIRONMENT-ECOTOURISM
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D. MARKETS
MARKET SEGMENTS HAVE GROWN FOR THIS INDUSTRY. AS INDUSTRY GROWS DIFFERENT MARKETS GET TARGETED (GAMBLING)
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E. CONVENIENCE
LARGE EMPHASIS ON TIME AND MONEY
24 HOUR ESTABLISHMENTS, EXPRESS CHECK-IN AND OUT
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VIII. TECHNOLOGY
TECHNOLOGY HAS CHANGED THE WORLD OF HOSPITALITY AND TOURISM
WEBSITES, INTERNET ACCESS, INFORMATION MANAGEMENT, GUEST SERVICES