Chapter 1 Introduction to Electronic Commerce. Traditional Commerce and Electronic Commerce What is...
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Transcript of Chapter 1 Introduction to Electronic Commerce. Traditional Commerce and Electronic Commerce What is...
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Chapter 1
Introduction to Electronic Commerce
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Traditional Commerce and Electronic Commerce
What is e-commerce?
How long has it been around?
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Traditional Commerce and Electronic Commerce
Electronic commerce refers to business activities conducted using electronic data transmission via the Internet and the World Wide Web.
The three main elements of e-commerce are: Business-to-consumer Business-to-business The transactions and business processes that
support selling and purchasing activities on the Web
The fourth category is called consumer-to-consumer.
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Electronic Commerce
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Electronic Commerce
Electronic Funds Transfers (EFTs) have been used by banks for many years.
Electronic Data Interchange (EDI) occurs when one business transmits computer-readable data in a standard format to another business.
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Electronic Commerce
Businesses who engage in EDI with each other are called trading partners.
The standard formats used in EDI contain the same information that businesses have always included in their standard paper invoices, purchase orders, and shipping documents.
Firms, such as General Electric and Wal-Mart, have been pioneers in using EDI to improve their purchasing process.
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Value Added Network (VAN)
A value added network is an independent firm that offers connection and EDI transaction forwarding services to buyers and sellers engaged in EDI.
VANs are responsible for ensuring the security of transmitted data.
VANs charge a fixed monthly fee plus a per-transaction charge to subscribers.
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Comparing Traditional Commerce and Electronic Commerce
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Business Process Suitability to Type of Commerce
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Sales
-Cost of goods sold
-= Gross margin
--expenses
-Wages
-Rent
-Insurance
-Phone
-Advertising
-Postage
-Electric
-=Net income
Income Statement
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Advantages of Electronic Commerce
can increase sales and decrease costs.
Web advertising reaches a large amount of potential customers throughout the world.
virtual communities for specific products or services.
A business can reduce its costs by using electronic commerce in its sales support and order-taking processes.
increases sale opportunities for the seller.
increases purchasing opportunities for the buyer.
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Disadvantages of Electronic Commerce
Some business processes are difficult to be implemented through electronic commerce.
Return-on-investment is difficult to apply to electronic commerce.
Businesses face cultural and legal obstacles to conducting electronic commerce.
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International Electronic Commerce
About 60 percent of all electronic commerce sites are in English, therefore many language barriers need to be overcome.
The political structures of the world present some challenges.
Legal, tax, and privacy are concerns of international electronic commerce.
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Economic Forces and Electronic Commerce
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Economic Forces and Electronic Commerce
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The Role of Electronic Commerce
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Strategic Business Unit Value Chains
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Industry Value Chain
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Dell Computer
Buy-hold-sell versus sell-source-shippage 48
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SWOT Analysis:Evaluating Business Unit Opportunities
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Growth of the Internet, 1991 - 2001