CHAPTER 1 Anatomy of an Event
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Transcript of CHAPTER 1 Anatomy of an Event
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ProfessionalEvent
Coordination
CHAPTER 1
Anatomy of an Event
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ProfessionalEvent
Coordination
Introduction
The Role & Scope of Events
The Role & Scope of Event
Coordination
The Anatomy of an Event
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ProfessionalEvent
Coordination
The Role of Events
The gathering of people together at a specified time & place for the purpose of:
celebration, commemoration, education, reunion, marketing &/or entertainment.
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ProfessionalEvent
Coordination
The Role of Events
People attend events… for the opportunity for an entertainment, cultural or enrichment experience,
or to attain/satisfy social, business, personal, or political goals &/or obligations.
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ProfessionalEvent
Coordination
The Value of Events
Economic Value
Social Value
Cultural Value
Political Value
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ProfessionalEvent
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The Scope of Events
Business & Corporate Events
Cause-Related & Fundraising
Exhibitions & Fairs
Entertainment
Festivals
Government & Civic Events
Marketing Events
Meetings & Conventions
Social & Life-Cycle
Sports Events
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ProfessionalEvent
Coordination
The Role & Scope of Event Coordination
Determine the Expectations
Develop the Concept
Design the Experience
Deliver the Dream
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ProfessionalEvent
Coordination
Determine Expectations
Create the Profile—Who, What, Where, When
Define the WHY—the Purpose of the Event
Goals, Objectives, & Expected Outcomes
Direct Relationship to Evaluation
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ProfessionalEvent
Coordination
Develop the Concept
Type of Function
Theme & Message
Event Elements & Details
Agenda & Activities
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ProfessionalEvent
Coordination
Design the Experience
Meet the Needs
Think it through Threshold to
Threshold
Integrate the Theme & Purpose
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ProfessionalEvent
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Deliver the Dream
Package & Manage a
Progressive Experience
Provide Take-Away Value
Manage the Magic Threshold to
Threshold
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ProfessionalEvent
Coordination
Anatomy of an Event
AnticipationArrivalAtmosphereAppetiteActivityAmenities
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ProfessionalEvent
Coordination
Anticipation
Create the best marketing materials & messages
Communicate the basics for attending
Establish the correct expectations
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ProfessionalEvent
Coordination
Arrival
Understand the travel & transportation needs
Deliver an effective meeting & greeting
Provide clear navigation, directions, & instructions
Create welcoming entrances
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ProfessionalEvent
Coordination
Atmosphere
Confirm the basic needs are metUse the venue to the best
advantageForm follows function in site
selection & developmentThe atmosphere must fit the
character of the event & host
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ProfessionalEvent
Coordination
Appetite
Food is for nutrition, nurturing, & human nature
Meals must match the occasion
Serving with style facilitates flow
Menu selection is based on palate & pocketbook
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Coordination
Activity
Offer collectable experiencesActivities can be participatory or
spectatorProvide education, enrichment, &
entertainmentConsider diversions & recreational
opportunities
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Coordination
Amenities
Always provide walk-away valueUse amenities to make memories
tangible Find ways to show you care
throughout the eventPersonalize the experience through
evidence