Chapter 02: The Business Mission

8/13/2019 Chapter 02: The Business Mission

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Fred R. David

Prentice Hall

Ch. 2-4

Vision & Mission

Vision is the art of seeing things invisible-- Jonathan Swift

The very essence of leadership is thatyou have to have vision. You cant blow

an uncertain trumpet.-- Theodore Hesburgh


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Fred R. David

Prentice Hall

Ch. 2-6

Vision statement answers the question:

What do we want to become?

Vision


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Fred R. David

Prentice Hall

Ch. 2-7

Clear vision

Provides foundation for comprehensivemission statement

Vision


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Fred R. David

Prentice Hall

Ch. 2-8

Vision & Mission

Vision statement developed first Short preferably one sentence

Broad management involvement


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Fred R. David

Prentice Hall

Ch. 2-9

Vision Statements

The Vision of the National Pawnbrokers Association is to have complete and

vibrant membership that enjoys a positive public and political image and isthe focal organization of all pawnassociations.

--National Pawnbrokers Association


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Fred R. David

Prentice Hall

Ch. 2-10

Vision Statements

The Bellevue Hospital is the LEADER in

providing resources necessary torealize the communitys highest level ofHEALTH throughout life.

--The Bellevue Hospital


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Fred R. David

Prentice Hall

Ch. 2-11

Vision Statements

To be the first choice in the printed

communications business. The firstchoice is the best choice, and being th ebes t is what Atlanta Web pledges towork hard at being - every day !

--Atlanta Web Printers, Inc.


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Fred R. David

Prentice Hall

Ch. 2-14

Mission Statements

Mission statement answers the question:

What is our business?


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Fred R. David

Prentice Hall

Ch. 2-15

Mission Statements

Mission Statement:

Enduring statement of purpose Distinguishes one organization from

another in similar enterprises Declaration of an organizations reason for

being


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Fred R. David

Prentice Hall

Ch. 2-17

Mission Statements

Mission Statements

Reveal what an organization wants to beand whom it wants to serve


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Fred R. David

Prentice Hall

Ch. 2-18

Mission Statements

Mission Statements

Essential for effectively establishingobjectives and formulating strategies


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Fred R. David

Prentice Hall

Ch. 2-21

Mission Statements

Mission Statement

The Bellevue Hospital, with respect ,compassion , integrity, and courage , honorsthe individuality and confidentiality of ourpatients, employees, and community, and isprogressive in anticipating and providingfuture health care services.


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Fred R. David

Prentice Hall

Ch. 2-22

The Mission of USGS is to serve the Nation byproviding reliable scientific information to

Describe and understand the Earth; Minimize loss of life and property from natural

disasters;

Manage water, biological, energy, and mineralresources; and enhance and protect our qualityof life .

Mission Statements


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Fred R. David

Prentice Hall

Ch. 2-24

Importance of Mission

Unanimity of purpose within the organization Basis for allocating resources

Establish organizational climate Focal point for direction Translate objectives into work structure

Cost, time and performance parametersassessed and controlled


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Fred R. David

Prentice Hall

Ch. 2-28

Customer Orientation

According to Vern McGinnis, mission should:

Define what the organization is

Define what the organization aspires to be Limited to exclude some ventures Broad enough to allow for creative growth Distinguish the firm from all others Serve as framework to evaluate current

activities Stated clearly so that it is understood by all


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Fred R. David

Prentice Hall

Ch. 2-31

Social policy should be integrated in allstrategic-management activities.

Mission statement is an effectiveinstrument for conveying the socialresponsibility of the firm.

Social Policy & Mission


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Fred R. David

Prentice Hall

Ch. 2-33

1. Customers2. Products or services

3. Markets4. Technology5. Survival, growth, and profitability6. Philosophy

7. Self-concept8. Concern for public image9. Concern for employees

Mission Components


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Fred R. David

Prentice Hall

Ch. 2-38

Importance of Vision & Mission

Although research results are mixed, firms withformal mission statements

2X average return on shareholders equity

Positive relationship to organizational performance

30% higher return on certain financial measures


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Fred R. David

Prentice Hall

Ch. 2-39

PepsiCo Mission Statement

PepsiCos mission is to increase the value ofour shareholders investment. We do thisthrough sales growth, cost controls, and wise

investment resources. We believe ourcommercial success depends upon offeringquality and value to our consumers andcustomers; providing products that are safe,wholesome, economically efficient andenvironmentally sound; and providing a fairreturn to our investors while adhering to thehighest standards of integrity.


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Fred R. David

Prentice Hall

Ch. 2-40

Ben & Jerrys Mission Statement

Ben & Jerrys mission is to make, distribute and sell thefinest quality all-natural ice cream and relatedproducts in a wide variety of innovative flavors made

from Vermont dairy products. To operate theCompany on a sound financial basis of profitablegrowth, increasing value for our shareholders, andcreating career opportunities and financial rewardsfor our employees. To operate the Company in a

way that actively recognizes the central role thatbusiness plays in the structure of society by initiatinginnovative ways to improve the quality of life of abroad community local, national and international.


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Chapter 02: The Business Mission

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