Chap 6
Transcript of Chap 6
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Adapting the Campaign to the Organizational Culture
To be effective, the campaign should fit the organizational
culture.
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CULTURAL HISTORY
AND MYTHOLOGY
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CULTURAL HISTORY AND MYTHODOLOGY
Research on the History & Corporate Mythology
Research on the Organizational
CultureRoots of = Cultural history
Origins Entity and
Founder’s vision
How perceives itself
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CULTURAL HISTORY AND MYTHODOLOGY
Research on the History & Corporate Mythology
Research on the Organizational
CultureRoots of = Cultural history
Origins Entity and
Founder’s vision
How perceives itself
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Cultural History: Why it does things that it does?
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Mythology: Facts --- interpretations
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Understanding the organization’s mythological history and historical culture.
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Habits hard to break“imagined presence”
“That’s not the way Walt would do it”
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Organizational self-
identification
Social Self-
identification
Myth
Fulfills their needs Self-consciousSelf-awareness
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Organizational self-
identification
Social Self-
identification
Myth
Fulfills their needs Self-consciousSelf-awareness
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A camping may create a new ritual, celebrate old ones, restate treasured values, retell old stories, or otherwise
renew the organizational myth.
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Research Corporate Mythic History
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An Organization’s mythology develops in six stages
Founding Events
Existential interpretation of the events
Institutionalization of the events
Social and Ethical events
Belief system
Doctrine
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Adapting to Organizational Philosophy and Mission
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Philosophy
Goals
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Organizational Mission
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OrganizationalPhilosophy
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Adapting to Organizational Structure
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Affects behavior
Expectancies
Motivation
Performance
Effort
Constrains or facilitates
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Mintzberg’s model five basic parts of a typical organization
Support staff
TechnostructureMiddle
lineManagem
ent
Strategicapex
Operating Core