Chap 2 procedure

CHAPTER 2

EVENT MANAGEMENT PROCEDUREMANU H NATESH MBA,M.Com. BMSEAC

[email protected]

INTRODUCTION

• Holding events are necessary for every company or brand who wants to maintain a good professional relationship with its clients and delegates.

• Holding an event is a good way to show the products to the target customers.

• It enables the company to reach prospective customers directly

• Tailor made events are useful to demonstrate expertise. While they cause a greater work load , there is often a

great legacy for the organization.

MANU H NATESH MBA,M.Com. BMSEAC [email protected]

Principles of holding a event

• Form follows function

• Operating specialization

• Increasing complexity increases both planning and time required for planning

• Communication efficiency

• Synergistic outcomes


General details of an event

• Event title, dates and duration• Location and accessibility• Aims objectives ,purpose and audience• Time table/ running sheet Timelines• Key stakeholders• Contractors• Provision of food• Insurance• Budget, permits• Site map and layout• Waste management, water, Toilets, first aid• Signage, power• Transport, parking and pedestrian management• Security and crowd control


Utilities required for holding an event

fire brigade

ambulance

Catering

Electricity

Water facility


Taxes applicable in holding a event

• (A) Date of Introduction:• 16.08.2002 vide Notification No.8/2002-ST, dated 01.08.2002.• (B) Definition and scope of service:• (i) "Event Management" means any service provided in relation to

planning, promotion, organizing or presentation of any arts, entertainment, business, sports, [marriage]* or any other event and includes any consultation provided in this regard;

• (Section 65(40) of the Finance Act, 1994)• (ii) "Event Manager" means any person who is engaged in providing any

service in relation to event management in any manner;• (Section 65(41) of the Finance Act, 1994)•

• "Taxable Service" means any service provided or to be provided, [to any person], by an event manager in relation to event management.

• (Section 65 (105) (zu) of the Finance Act, 1994)


Rate tax and accounting code

Rate of Tax Accounting Code

Service Tax 10% of the value of services 00440197

Education Cess 2% of the service tax payable

00440298

Secondary and Higher Education cess

1% of the service tax payable.

00440426

Other -Penalty/interest As levied or applicable 00440198

Rate of tax is effective from 24.02.2009.)MANU H NATESH MBA,M.Com. BMSEAC

[email protected]

Changes in tax slabs

The Institute of Chartered Accountants of India. Finance bill, 2015 has proposed to increase effective rate of Service Tax from 12.36% to14%. It is wrongly reported in some quarters that the effective date of change in rate of Service Tax is 1st April, 2015.

Swachh Bharat Cess (SBC) is applicable on all taxable services from 15.11.2015 this has increased the service tax rate to 14.50% and has also resulted in Changes in Service Tax Rates from 15.11.2015 on Various Services -See more at: http://taxguru.in/service-tax/service-tax-rate-chart-from-15th-november-2015.


Policies , government and local authorities for holding an event

• The Safety, Health and Welfare at Work Act 2005.

• The planning and development act 2001

• The fire services act of 1981

• Licensing of indoor events act for 2003


Permissions for events

Premises license Loudspeaker licenseHealth permit

Fireworks permit Phonographic performance


Chap 2 procedure

Marketing

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