Chap 08 Environment Part 1

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    Environment

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    Environment defined Environment is defined as everything outside an organizations

    boundaries

    The general environment encompassescondition that may have animpact on the organization but their relevance is not overtly clear

    The specific environment is that part of an enviornment that isdirectly relevant to the organization in achieving its goalsconsistsof critical constituents

    Includes customers, suppliers, competitors, govt regulatoryagencies, labour unions etc

    Domain refers to the claim that the organization stakes out for itselfwith respect to the range of products or services offered andmarkets served It identifies the organizations niche

    Eg Reva Electric Car and Maruti Suzuki

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    Actual Vs. Perceived Environment

    It the perceptionsnot realitythat lead

    to the decisions that managers make

    regarding organization design

    It is through the perceived environment

    that managers respond and make

    decisions

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    UNCERTAINTY IN THE

    ENVIRONMENT

    Stable DynamicDEGREE OF CHANGE

    DEGREE OF

    HOMOGENEITY

    Simple

    Complex

    Small number of

    external elements.

    Elements remain the

    same or change slowly

    Small number of

    external elements.

    Elements are in

    continuous change

    Large number of

    external elements.

    Element remain thesame or change slowly

    Large number of

    external elements.

    Elements are incontinuous change.

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    UNCERTAINTY IN THE

    ENVIRONMENT

    Stable DynamicDEGREE OF CHANGE

    DEGREE OF

    HOMOGENEITY

    Simple

    Complex

    LEAST

    UNCERTAINTY

    MODERATE

    UNCERTAINTY

    MODERATE

    UNCERTAINTY

    MOST

    UNCERTAINTY

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    UNCERTAINTY IN THE

    ENVIRONMENT

    Stable DynamicDEGREE OF CHANGE

    DEGREE OF

    HOMOGENEITY

    Simple

    Complex

    Soft drink bottlers,

    beer distributors,

    container manuf.,

    local utilities

    Personal computers,

    fashion clothing,

    music industry, toy

    manufacturers

    Universities, hospitals,

    Insurance companies

    American Airlines,

    oil companies,

    electronic firms,aerospace firms

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    MECHANISTIC ORGANIZATION

    Mechanistic structures are characterized by high

    complexity, formalization and centralization.

    They perform routine tasks, rely heavily on programmed

    behaviors, and are relatively slow in responding to

    the unexpected.

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    Environmental uncertainty

    Characteristic Mechanistic Organic

    Task Definition Rigid Flexible

    Communication Vertical Lateral

    Formalization High Low

    Influence Authority Expertise

    Control Centralized Diverse

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    EMERY & TRIST

    Offered a model that identifies four kinds of environmentsthat organizations might confront:

    1. Placid-randomized

    2. Placid-clustered

    3. Disturbed-reactive

    4. Turbulent-field

    Placid-randomized is least complex, Turbulent-field is

    the most complex.

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    PLACID-RANDOMIZED ENVIRONMENTS

    This environment is relatively unchanging. Therefore,

    environmental uncertainty is low. Environmental

    demands are distributed randomly, and change slowly.

    Managerial decision making does not give much

    attention to the environment.

    Employees state insurance corporation

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    PLACID-CLUSTERED ENVIRONMENT

    Environment changes slowly, but threats are clustered,

    not random. The forces in the environment are linked,

    and pose a higher threat than randomized changes.

    These organizations use long-range planning and

    forecasting to learn as much as possible about their

    environments. Structures will tend to be centralized.

    Public sector units

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    TURBULENT-FIELD ENVIRONMENTS

    The most dynamic of the environments and has the

    highest level of uncertainty associated with it.

    Environmental elements are increasingly organized

    and interrelated.

    Major, dynamic shifts can occur in the environment as

    one, or a small group of large companies change the

    rules of competition.Here planning is not effective.

    Telecommunications

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    STRUCTURAL IMPLICATIONS

    Emery and Trist did not recommend specific structuralconfigurations associated with each environmental

    type.

    However, the two placid environments should beresponded to with mechanistic structures, whereas the

    disturbed and turbulent environments require more

    organic structures.

    As the environment becomes more volatile, increasing

    flexibility is needed to cope with or manage the

    uncertainty that increases.

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    DIFFERENTIATION & INTEGRATION

    Differentiation and integration was posied as the variables

    to examine to determine the state of the internal environment.

    Differentiation, closely resembles the traditional definition ofhorizontal differentiation, but in addition to task segmentation,

    suggested that managers will

    differ in their: (1) time frame, (2) interpersonal orientation,

    and (3) goal orientation

    Integrationis the quality of collaboration needed to overcome

    differentiation and achieve unity of effort among units.

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    STRUCTURE VS ENVIRONMENT

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    ENVIRONMENT AND ORGANIZATION DESIGN

    CHARACTERISTICS

    Degree of Degree of Quad- Decentral- Span of Formal- Complexity DesignChange Complexity rant ization Control ization Strategy

    Environment Design Characteristics

    Simple I Low Few High Low Funct./

    Stable Mech.

    Complex II Low Many High High Funct./

    Mech.

    w/T/T.F.

    Simple III High Few Low Low Product/

    Dynamic Organic

    Complex IV High Many Low High Matrix &

    Combos

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    The Population Ecology View

    In general, population ecologists ascribe to anevolutionary view of organizational change

    It argues that the environment selects certain types oforganizations to survive and other to perish based on the

    structure-environment fit

    Assumptions

    Focuses on a groups of population of organizations

    Defines organizational effectiveness simply as survival Environment is totally determining, managers are

    perceived as impotent observers

    Carrying capacity of the environment is limited

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    Limitations of Population-Ecology View

    The theory ignores managerial motivesand abilities

    Management can choose the domains or

    niches it wants to compete in and,

    especially in the long-term, change its

    domain

    This view has limited application to large

    and powerful organizations

    This is applicable best to the small and

    powerless business organizations

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    Implications

    More stable the environments, the harder

    it is for new organizations to enter and

    compete

    The truly ineffective organizations are not

    studied because they died too soon

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    The environment structure relationship

    The dynamic environment has more influence

    on structure than a static environment Environment and complexity: High

    environmental uncertainty tents to lead togreater complexityDifferentiation

    Environment and Formalization Stableenvironments should lead to high formalization

    Dynamic organizations can also maintain lowformalization of boundary activities while having

    high formalization within other functions Environment and Centralization: More complex

    the environment, more decentralized it is