Channels
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Transcript of Channels
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MyNearBite PresentationChannels
18.04.2015
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2Lean Entrepreneurship Project – MyNearBite.com
For App Users
PROTOTYPE
And also For Restaurants...
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3Lean Entrepreneurship Project – MyNearBite.com
Collecting Emails and sending Newsletters
Email Marketing
CHANNELS
• Email Collection:• 5 Signup Elements on our homepage• Pop-up appearing every 4 days
• Email Newsletter:• Automatic “MyNearBiteNews” whenever
there are new posts on our blog
• Status Quo: • 29 emails collected via Website and
Landing Pages
• Goals: Collect 100 emails
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4Lean Entrepreneurship Project – MyNearBite.com
Active on Facebook, Instagram and Twitter
Social Media Marketing
• Facebook:• 3-4 posts per week• News about entrepreneurship or
MyNearBite updates (prototype, survey, blog)
• Twitter:• Automatically connection with Facebook
• Instagram:• Less frequent• Pictures about MyNearBite‘s Story
• Status Quo:• 356 Facebook Likes
• Goals:• 500 Facebook Likes• Engagement of users
CHANNELS
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5Lean Entrepreneurship Project – MyNearBite.com
The Video & Contacting Blogs, Newspapers and a Radio station
Viral Marketing
• We made a first video that explains how our App works.
Creation of a Youtube account
• We contacted a series of newspapers, blogs and other media channels to get an interview or just publicity (free) – still waiting for the answer
• Goals: • Traffic• App Awareness
CHANNELS
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6Lean Entrepreneurship Project – MyNearBite.com
We are getting noticed
Landing Page & Google Analytics
• About to finish our first 14-days landing page test.
• Clicks on our page from many countries of this
world.
• Status Quo: • Conversion Rate: 15% (!)• 422 sessions• Survey redirects to our LP
• Goals: • Think about a second Landingpage with
our new prototype• Further increase traffic
CHANNELS
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7Lean Entrepreneurship Project – MyNearBite.com
We are getting noticed
Landing Page & Google Analytics
CHANNELS
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8Lean Entrepreneurship Project – MyNearBite.com
Creating Traffic and Awareness
Flyers
CHANNELS
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9Lean Entrepreneurship Project – MyNearBite.com
CHANNELS
THANK YOU!
Check our page: mynearbite.com/lisboa1/More info: mynearbite.com/Facebook: www.facebook.com/mynearbite