CHANNEL PREFERENCE
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Transcript of CHANNEL PREFERENCE
CHANNEL PREFERENCE
TV ONE TV2 TV3 FOUR Prime Sky 0
5
10
15
20
25
30
AP 10+AP 18-39
CHANNEL PREFERENCES AND VIEWING FOR 18-39 YEAR-OLDS
TV ONE TV 2 TV 3 FOUR Prime Sky 0
5
10
15
20
25
30
AP 10 +AP 18-39
• TV2 is a clear favourite amongst 18-39 year olds in both channel share and as the preferred channel – indicating that viewing on the channel is sought out rather than default.
Peak Channel Share Jul 11- Jun12 Channel Preference
Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12
TV ONE TV 2 TV 3 FOUR Prime Sky 0
5
10
15
20
25
30
AP 10+AP 25-54
CHANNEL PREFERENCE AND VIEWING FOR 25-54 YEAR-OLDS
TV ONE TV 2 TV3 FOUR Prime Sky 0
5
10
15
20
25
30
AP 10+AP 25-54
• TV2 takes the channel share leader position against 25-54 year olds, however TV ONE stacks up as the preferred channel.
(nb Sky includes a multitude of channels).
Channel PreferencePeak Channel Share Jul 11 – Jun 12
Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12
TV ONE
TV 2 TV 3 FOUR Prime Sky 0
5
10
15
20
25
30
AP 10+HHS W/KIDS 0-14
CHANNEL PREFERENCE AND VIEWING FOR HHS WITH KIDS 0-14
TV2 is a clear favourite amongst Household Shoppers with kids 0-14 in both channel share & as the preferred channel.
TV ONE
TV 2 TV3 FOUR Prime Sky0
5
10
15
20
25
30
AP 10+HHS w/kids 0-14
Peak Channel Share Jul 11 – Jun 12 Channel Preference
Source: Nielsen CMI Q2 11 – Q1 12 Research. TVMap. 1st Jul 11 – 30th Jun 12