Channel IQ Webinar: Finding the Un-Findable | Brand Protection Seller Investigation Tactics

Channel IQ55 W Monroe, 22nd Floor

Chicago, IL 60603312.585.3900

www.channeliq.com

Channel IQ | Know What You Don’t Know Series:

Finding the Un-findable | BP Investigation TacticsDavid Howell | Director, Brand Protection, Channel IQDustin Busmann | Investigation & Enforcement, Channel IQ

http://www.channeliq.com/


David HowellChannel IQ

IntroductionsToday’s Guest Speakers

Dustin BusmannChannel IQ

Survey

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POINTSFINDING THE UN-FINDABLE

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Seven Points | Finding the Un-Findable

Why, and to what lengths will online sellers use to hide their identity from manufacturers? How do they do it?

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What are some of the indirect ways that third-party sellers might use to get a hold of the the products they are selling?

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What are some of the steps a brand or manufacturer can take against a seller they identify?

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Why is searching public domain sources the best way to find information?

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What about a case where the violator is identified as a current authorized seller, or a distributor?

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What can potentially happen if it a manufacturer enforces their policy against unauthorized or authorized sellers?

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What measures can a manufacturer or brand take to prevent this problem?

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Product BuysThe Results

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Product BuysWhat were we looking for?

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What are We Looking For?If you can find a State, you know where to begin looking

By looking over the feedback portion of the site we find a feedback record with a postal tracking number.

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What are We Looking For?If you can find a State, you know where to begin looking

Using this tracking number, the point of origin is definitely California.

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What are We Looking For?Public sources yield a lot of information

By searching the California public business registration database we find a likely match

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Where there is one, there might be two…

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…or three?

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I wonder what else might be at these addresses

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BBB is a great source of information.

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Phone numbers can survive address changes.

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Business registrations can reveal your aliases too if you are not careful.

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What Was the Outcome?

• Channel IQ connected the dots• Channel IQ handed the investigation to Client• Client chose to execute on the information

PRODUCT PURCHASE

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What Does an Investigation Look Like?Detailed Evidence to the findings, and supporting the conclusion

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• Based on type of infringement and Marketplace

• Intellectual Property Enforcement Letters • Digital Millennium Copyright Act• 1st and 2nd Round

• Marketplace IP Rights Take Down Submissions• When Applicable per Marketplace

• UDRP – Domain Enforcement • When specific to a Domain Name Infringement

Enforcement Actions?What can we do?

(LOGO) BrandManufacturer

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Enforcing Your Online PolicyWho’s Duty is it to Police the Internet?

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Q&AWebinar Recap

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2014 Upcoming Webinar

Tuesday, December 30The Good, the Bad, the Ugly | Best Practices for Research, Investigation and Enforcement, 2014 - 2015

Channel IQ “Know What You Don’t Know” Series

We’ve Moved

55 West Monroe22nd FloorChicago, IL 60603312.585.3900

Find out more:http://blog.channeliq.com

Channel IQ has putting down new roots in Chicago’s “Loop”

Channel IQ55 W Monroe, 22nd FloorChicago, IL 60603www.channeliq.com

For More Information Please Contact:

Thank You

David Howell: [email protected]



mailto:[email protected]

Channel IQ Webinar: Finding the Un-Findable | Brand Protection Seller Investigation Tactics

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Transcript of Channel IQ Webinar: Finding the Un-Findable | Brand Protection Seller Investigation Tactics