Channel IQ Black Friday Webinar - November 12, 2014
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Channel IQ 350 W Ontario St, 6th & 7th Floors Chicago, IL 60654 312.846.1199 www.channeliq.com Channel IQ | Know What You Don’t Know Series: Are you Really Ready For Black Friday? Last Minute Tips for Channel Success David Howell | Director, Brand Protection, Channel IQ Jeff Messer | GM, Retail Solutions Channel IQ Jennifer Maurer | Advisory Account Manager, Channel IQ
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Transcript of Channel IQ Black Friday Webinar - November 12, 2014
Channel IQ350 W Ontario St, 6th & 7th Floors
Chicago, IL 60654312.846.1199
www.channeliq.com
Channel IQ | Know What You Don’t Know Series:
Are you Really Ready For Black Friday?Last Minute Tips for Channel SuccessDavid Howell | Director, Brand Protection, Channel IQJeff Messer | GM, Retail Solutions Channel IQJennifer Maurer | Advisory Account Manager, Channel IQ
David HowellChannel IQ
IntroductionsToday’s Guest Speakers
Jennifer MaurerChannel IQ
Jeff MesserChannel IQ
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BLACK IS BACK
Survey
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Top TenTips
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Top Ten Tips
Make sure to distribute your MAP prices monthly if possible. Be clear about items and their corresponding prices.
Black Friday
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Top Ten Tips
Send along additional price lists of items that aren’t on MAP, if you have any.
Black Friday
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Top Ten Tips
PMAP notifications need to be made well in advance, 30+ days is recommended; but overall clear communication is key.
Black Friday
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Top Ten Tips
MAP policy enforcement is key during the holidays
Black Friday
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Top Ten Tips
Keep up with enforcement, don’t loosen up.
Black Friday
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Top Ten Tips
You’ll find retailers are diligent at keeping to pricing as long as they are kept in the loop with MAP updates.
Black Friday
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Top Ten Tips
Let consumers know about gray market and counterfeit and the dangers they can bring.
Black Friday
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Top Ten Tips
It’s also counterfeit season. If a deal is too good to be true, it probably is…
Black Friday
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Top Ten Tips
Reinforce the importance of buying from an authorized retailer. Be deliberate about the display of your authorized retailers.
Black Friday
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Top Ten Tips
Manufacturers: help customers avoid additional searching with a direct path to online retailer solution like “Where to Buy.”
Black Friday
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2014 Upcoming Webinars
Wednesday, December 3Where to Buy 2.0 | The Evolution of Success
Wednesday, December 17Finding the Un-findable | Brand Protection Investigations 101
Tuesday, December 30The Good, the Bad, the Ugly | Best Practices for Research, Investigation and Enforcement
Channel IQ “Know What You Don’t Know” Series
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Q&AWebinar Recap
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Channel IQ350 West Ontario Street, 6th & 7th FloorsChicago, IL 60654www.channeliq.com
For More Information Please Contact:
Thank You
David Howell: [email protected] Messer: [email protected] Maurer: [email protected]
